Pregnancy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pregnancy sales on Amazon US totaled 296,000 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $7,797,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.9% of unit volume and 70.7% of revenue, while a typical listing is priced at $22.97. The keyword itself pulled 24,743 Amazon queries over the same period (▼ 34.8% MoM).
Zooming out to the 12-month window ending July 2026, the pregnancy Top 50 moved 3,312,100 units and $90,004,227 in cumulative sales — an average of 276,008 units and $7,500,352 per month. Monthly throughput topped out at 321,600 units in February 2026 and dipped to 173,200 in May 2026, leaving the latest reading 22.3% higher than August 2025.
Pregnancy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
296K
â–¼ 5.3% MoM
Monthly Revenue 2026/07
$7.8M
â–¼ 9.0% MoM
Top 10 Market Share 2026/07
70.9%
Pregnancy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pregnancy listing on Amazon US in July 2026 is ASIN B07BXVFC32 (Brand: Nature Made), which sold 40,000 units at $19.77 apiece — equal to 13.5% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $5,509,600 in July 2026 — 70.9% of unit volume and 70.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pregnancy' on Amazon
July 2026
Is 70.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BXVFC32
Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
40K
â–¼ 20.0%vs. prior month
$791.6K
latest month
12-month trend
B09W363MVD
Ritual Women's Prenatal Multivitamins - 60 Capsules - 30 Servings | Clinical-Backed - Key Essential Vitamins and Minerals to Support Mom and Baby During Pregnancy* - Choline - Vegan - Citrus
40K
â–² 0.0%vs. prior month
$1.6M
latest month
12-month trend
B00O59SH3E
THORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules | Comprehensive Daily Multi-Vitamin for Pregnant & Nursing Women, Gluten, Dairy & Soy-Free, NSF Contents Certified
30K
â–² 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00XQEGLAK
FIRST RESPONSE Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
30K
â–² 50.0%vs. prior month
$479.7K
latest month
12-month trend
B001GXEHL8
Clearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
20K
â–² 0.0%vs. prior month
$159.6K
latest month
12-month trend
B00AREGVUM
Bio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
10K
â–¼ 50.0%vs. prior month
$290.5K
latest month
12-month trend
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Best Pregnancy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing pregnancy brand in July 2026, moving 40,000 units across 1 ASIN for 19.0% of Top 10 volume. Ritual follows with 40,000 units (19.0%), ahead of THORNE on 30,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.77 to $42.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$791.6K
Avg. price
$19.77
B07BXVFC32
$19.77·★4.7·41.7K revsNature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
Units sold40K
Ritual
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$1.6M
Avg. price
$42.98
B09W363MVD
$42.98·★4.2·5.7K revsRitual Women's Prenatal Multivitamins - 60 Capsules - 30 Servings | Clinical-Backed - Key Essential Vitamins and Minerals to Support Mom and Baby During Pregnancy* - Choline - Vegan - Citrus
Units sold40K
THORNE
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$1.1M
Avg. price
$37.00
B00O59SH3E
$37.00·★4.3·6.6K revsTHORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules | Comprehensive Daily Multi-Vitamin for Pregnant & Nursing Women, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold30K
Trending Pregnancy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000VYFD52 leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B00XQEGLAK close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VYFD52
Weleda Stretch Mark Pregnancy Massage Oil, 3.4 Fluid Ounce, Plant Rich Oil with Vitamin E, Sweet Almond, Jojoba and Arnica Oils
Price
$13.69
Rating
4.6
Reviews
10.1K
Latest month sales
B00XQEGLAK
FIRST RESPONSE Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
Price
$15.99
Rating
4.6
Reviews
34.3K
Latest month sales
B0B7RR7HLC
Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover (Alpine) | Pregnancy Memory Book, Beautiful & Cute Baby Book Keepsake, Ultrasound Baby Scrapbook, Mom To Be Gift
Unlock to view ASIN details and product titles
Price
$19.96
Rating
4.8
Reviews
2.5K
Latest month sales
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