Potty Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Potty Pads sales on Amazon US totaled 506,000 units in July 2026 (▲ 5.4% vs. the prior month), generating an estimated $10,755,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 46.5% of revenue, while a typical listing is priced at $23.39. The keyword itself pulled 22,582 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the potty pads Top 50 moved 6,003,200 units and $123,393,246 in cumulative sales — an average of 500,267 units and $10,282,771 per month. Monthly throughput topped out at 569,000 units in February 2026 and dipped to 337,000 in May 2026, leaving the latest reading 3.5% higher than August 2025.
Potty Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
506K
▲ 5.4% MoM
Monthly Revenue 2026/07
$10.8M
▲ 4.2% MoM
Top 10 Market Share 2026/07
53.4%
Potty Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold potty pads listing on Amazon US in July 2026 is ASIN B00MW8G62E (Brand: Amazon Basics), which sold 80,000 units at $18.99 apiece — equal to 15.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $5,000,200 in July 2026 — 53.4% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Potty Pads' on Amazon
July 2026
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Top 5 Volume Share breakdown
B00MW8G62E
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
80K
▲ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B00MW8G3YU
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Surface for Dog Training, Floor Protection, Regular Size 22x22", Blue & White, 50 Count
60K
▲ 200.0%vs. prior month
$665.4K
latest month
12-month trend
B016C6EJ4S
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, X-Large Size 28 x 34 Inch, Blue & White, 40-Pack
40K
▲ 0.0%vs. prior month
$839.6K
latest month
12-month trend
B016C6EOO8
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, Housebreaking, Standard Absorbency, X-Large, 28 x 34 Inch, Blue & White, 60-Pack
20K
▲ 0.0%vs. prior month
$601.2K
latest month
12-month trend
B07YYKL3WM
COCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White
20K
▼ 33.3%vs. prior month
$203.6K
latest month
12-month trend
B07CWHTQW8
Amazon Basics X-Large Heavy Duty Absorbent Puppy Potty Pads, Leak-Proof, Quick-Dry, Super Absorbent Gel Technology for Dog Training, 28 x 34 Inches, Blue & White, Pack of 50
10K
▲ 0.0%vs. prior month
$288.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Potty Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing potty pads brand in July 2026, moving 220,000 units across 6 ASINs for 81.5% of Top 10 volume. COCOYO follows with 20,000 units (7.4%), ahead of Utopia Bedding on 10,000 units (3.7%).
With 5 brands splitting the Top 10 and 92.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.21 to $23.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
6 ASINs in Top 10
81.5%
Units
220K
Revenue
$4.2M
Avg. price
$23.47
B00MW8G62E
$18.99·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
Units sold80KB00MW8G3YU
$14.23·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Surface for Dog Training, Floor Protection, Regular Size 22x22", Blue & White, 50 Count
Units sold60KB016C6EJ4S
$20.40·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, X-Large Size 28 x 34 Inch, Blue & White, 40-Pack
Units sold40KB016C6EOO8
$29.88·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, Housebreaking, Standard Absorbency, X-Large, 28 x 34 Inch, Blue & White, 60-Pack
Units sold20KB07CWHTQW8
$28.86·★4.6·43.6K revsAmazon Basics X-Large Heavy Duty Absorbent Puppy Potty Pads, Leak-Proof, Quick-Dry, Super Absorbent Gel Technology for Dog Training, 28 x 34 Inches, Blue & White, Pack of 50
Units sold10KB00MW8G6OC
$28.49·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design for Housebreaking, Regular Size 22x22", Blue & White, 150 Count
Units sold10K
COCOYO
1 ASIN in Top 10
7.4%
Units
20K
Revenue
$203.6K
Avg. price
$10.21
B07YYKL3WM
$10.21·★4.4·7.7K revsCOCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White
Units sold20K
Utopia Bedding
1 ASIN in Top 10
3.7%
Units
10K
Revenue
$216.4K
Avg. price
$20.00
B07Q1XCM3L
$20.00·★4.5·24.6K revs4 Pack Waterproof Reusable Heavy Absorbency Incontinence Bed Pads 34"x36" | Utopia Bedding Washable Underpads, Chuck Pads for Adults, Kids, Elderly and Pets, Bedwetting Pads for Sofa and Couch, Blue
Units sold10K
Trending Potty Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DNQ4VPZL leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B00MW8G3YU close behind at ▲ 200.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DNQ4VPZL
Amazon Basics Disposable Dog Training Pads with 5-Layer Leak-Proof Design, Quick-Dry Surface, Regular, 22 x 22 Inches, 30-Pack
Price
$8.99
Rating
4.4
Reviews
221K
Latest month sales
B00MW8G3YU
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Surface for Dog Training, Floor Protection, Regular Size 22x22", Blue & White, 50 Count
Price
$14.23
Rating
4.4
Reviews
221K
Latest month sales
B00MW8G62E
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.4
Reviews
221K
Latest month sales
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