Pot Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pot sales on Amazon US totaled 134,500 units in July 2026 (▼ 41.4% vs. the prior month), generating an estimated $8,229,756 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 61.0% of revenue, while a typical listing is priced at $55.51. The keyword itself pulled 52,211 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the pot Top 50 moved 1,885,000 units and $124,902,662 in cumulative sales — an average of 157,083 units and $10,408,555 per month. Monthly throughput topped out at 278,600 units in November 2025 and dipped to 72,800 in May 2026, leaving the latest reading 13.7% higher than August 2025.
Pot Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.5K
▼ 41.4% MoM
Monthly Revenue 2026/07
$8.2M
▼ 52.9% MoM
Top 10 Market Share 2026/07
49.1%
Pot Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pot listing on Amazon US in July 2026 is ASIN B01NBKTPTS (Brand: Instant Pot), which sold 10,000 units at $99.99 apiece — equal to 7.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $5,022,430 in July 2026 — 49.1% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pot' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01NBKTPTS
Instant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B0F2937DQQ
Astercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
9K
▼ 10.0%vs. prior month
$539.8K
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B0858VCYTB
Primula Stewart Whistling Tea Kettle for Stovetop, Stainless Steel Stove Top Kettle with Fast Boil Whistling Spout and Cool Touch Folding Handle, 1.5-Quart, Brushed Silver with Black Handle
7K
▲ 40.0%vs. prior month
$104.9K
latest month
12-month trend
B005H05SXM
Cuisinart Chef’s Classic 11-Piece Stainless Steel Pots and Pans Set, Cookware Set Compatible with Induction, Electric, Gas Cooktops, Aluminum Core for Even Heat, Cool Grip Handles, Dishwasher Safe | Cuisinart stainless steel cookware set, dishwasher safe, oven safe to 500°F & gas/electric/induction compatible, 77-11G
7K
▼ 30.0%vs. prior month
$968.2K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
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Best Pot Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing pot brand in July 2026, moving 23,000 units across 3 ASINs for 34.8% of Top 10 volume. Astercook follows with 9,000 units (13.6%), ahead of Primula on 7,000 units (10.6%).
Volume is spread across 8 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.49 to $98.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
3 ASINs in Top 10
34.8%
Units
23K
Revenue
$2.5M
Avg. price
$98.22
B01NBKTPTS
$99.99·★4.6·48.9K revsInstant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.5K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$104.67·★4.7·173.5K revsInstant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart
Units sold6K
Astercook
1 ASIN in Top 10
13.6%
Units
9K
Revenue
$539.8K
Avg. price
$59.99
B0F2937DQQ
$59.99·★4.5·9.1K revsAstercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
Units sold9K
Primula
1 ASIN in Top 10
10.6%
Units
7K
Revenue
$104.9K
Avg. price
$17.49
B0858VCYTB
$17.49·★4.3·22.7K revsPrimula Stewart Whistling Tea Kettle for Stovetop, Stainless Steel Stove Top Kettle with Fast Boil Whistling Spout and Cool Touch Folding Handle, 1.5-Quart, Brushed Silver with Black Handle
Units sold7K
Trending Pot Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0858VCYTB booked 7K units at $17.49, with ▲ 40.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0858VCYTB
Primula Stewart Whistling Tea Kettle for Stovetop, Stainless Steel Stove Top Kettle with Fast Boil Whistling Spout and Cool Touch Folding Handle, 1.5-Quart, Brushed Silver with Black Handle
Price
$17.49
Rating
4.3
Reviews
22.7K
Latest month sales
B09HWYBCXQ
SENSARTE Nonstick Frying Pan Skillet with Lid, 12 Inch Large Deep Frying Pan, 5 Qt Non Stick Saute Pan with Cover, Induction Pan, Healthy Non Toxic Cooking Pan with Helper Handle, PFOA PFOS Free
Price
$39.99
Rating
4.5
Reviews
7.8K
Latest month sales
B0DFPH7XD3
FUIJOL 4/5/6/7 Inch Clear Nursery Pots for Plants with Sacuers 20 Pack, Plastic Flower Pots with Drainage Holes, Variety Pack Seedlings Garden Pot for Indoor Outdoor (4+5+6+7 inch)
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.7
Reviews
1.3K
Latest month sales
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