Poster Board Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poster Board sales on Amazon US totaled 112,500 units in July 2026 (▲ 36.0% vs. the prior month), generating an estimated $2,430,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.3% of unit volume and 74.0% of revenue, while a typical listing is priced at $20.26. The keyword itself pulled 68,570 Amazon queries over the same period (▲ 36.6% MoM).
Zooming out to the 12-month window ending July 2026, the poster board Top 50 moved 1,095,100 units and $21,968,381 in cumulative sales — an average of 91,258 units and $1,830,698 per month. Monthly throughput topped out at 137,800 units in August 2025 and dipped to 46,150 in May 2026, leaving the latest reading 18.4% lower than August 2025.
Poster Board Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.5K
▲ 36.0% MoM
Monthly Revenue 2026/07
$2.4M
▲ 38.6% MoM
Top 10 Market Share 2026/07
69.3%
Poster Board Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poster board listing on Amazon US in July 2026 is ASIN B07P8TXWYH (Brand: Amazon Basics), which sold 20,000 units at $14.55 apiece — equal to 17.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $1,798,930 in July 2026 — 69.3% of unit volume and 74.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poster Board' on Amazon
July 2026
Is 69.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07P8TXWYH
Amazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)
20K
▲ 100.0%vs. prior month
$297.6K
latest month
12-month trend
B00006IA9F
Post-it Super Sticky Easel Pad, 25 x 30 in, White, 2 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
10K
▲ 0.0%vs. prior month
$320.4K
latest month
12-month trend
B0C1RC5Y7F
PerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
10K
▲ 11.1%vs. prior month
$69.9K
latest month
12-month trend
B00PRYQ9YU
U Brands Cork Bulletin Board, 18" x 24" Inches, Light Birch Wood Frame (265U00-01)
9K
▲ 0.0%vs. prior month
$173K
latest month
12-month trend
B0BH98Y9WH
Amazon Basics Sticky Easel Pads for Presentations, Brainstorming, Classroom Use, Bleed-Resistant, Easy to Hang, 25 x 30 in, White, 2-Pack
6K
▲ 50.0%vs. prior month
$177K
latest month
12-month trend
B07QRB6XYQ
Post-it Super Sticky Mini Easel Pad, 15 x 18 in, White, 3 Pads
5K
▲ 400.0%vs. prior month
$151.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Poster Board Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing poster board brand in July 2026, moving 26,000 units across 2 ASINs for 33.3% of Top 10 volume. Post-it follows with 19,000 units (24.4%), ahead of PH PERKHOMY on 15,000 units (19.2%).
With 6 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.74 to $39.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
33.3%
Units
26K
Revenue
$474.6K
Avg. price
$24.73
B07P8TXWYH
$14.55·★4.3·11.2K revsAmazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)
Units sold20KB0BH98Y9WH
$34.92·★4.4·1.4K revsAmazon Basics Sticky Easel Pads for Presentations, Brainstorming, Classroom Use, Bleed-Resistant, Easy to Hang, 25 x 30 in, White, 2-Pack
Units sold6K
Post-it
3 ASINs in Top 10
24.4%
Units
19K
Revenue
$675.9K
Avg. price
$39.91
B00006IA9F
$42.80·★4.8·7.2K revsPost-it Super Sticky Easel Pad, 25 x 30 in, White, 2 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
Units sold10KB07QRB6XYQ
$18.15·★4.8·1K revsPost-it Super Sticky Mini Easel Pad, 15 x 18 in, White, 3 Pads
Units sold5KB000N4AI8M
$58.79·★4.8·2.4K revsPost-it Super Sticky Easel Pad, 25 x 30 in, White Lined, 4 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
Units sold4K
PH PERKHOMY
2 ASINs in Top 10
19.2%
Units
15K
Revenue
$209.8K
Avg. price
$17.74
B0C1RC5Y7F
$7.49·★4.7·5.7K revsPerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
Units sold10KB0CQZ1TYX9
$27.99·★4.7·1.6K revsPerkHomy 36" x 2,400" (200') Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown, 36" x 200')
Units sold5K
Trending Poster Board Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07QRB6XYQ booked 5K units at $18.15, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QRB6XYQ
Post-it Super Sticky Mini Easel Pad, 15 x 18 in, White, 3 Pads
Price
$18.15
Rating
4.8
Reviews
1K
Latest month sales
B000N4AI8M
Post-it Super Sticky Easel Pad, 25 x 30 in, White Lined, 4 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
Price
$58.79
Rating
4.8
Reviews
2.4K
Latest month sales
B08M5L3HBF
Teacher Created Resources White Shiplap Better Than Paper® Bulletin Board Roll (TCR77498)
Unlock to view ASIN details and product titles
Price
$20.68
Rating
4.7
Reviews
1.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this poster board report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card