Portfolio Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portfolio sales on Amazon US totaled 109,900 units in July 2026 (▲ 40.7% vs. the prior month), generating an estimated $1,218,158 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 45.7% of revenue, while a typical listing is priced at $16.92. The keyword itself pulled 23,252 Amazon queries over the same period (▲ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the portfolio Top 50 moved 1,036,350 units and $12,985,746 in cumulative sales — an average of 86,363 units and $1,082,146 per month. Monthly throughput topped out at 171,700 units in August 2025 and dipped to 43,550 in May 2026, leaving the latest reading 36.0% lower than August 2025.
Portfolio Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
109.9K
▲ 40.7% MoM
Monthly Revenue 2026/07
$1.2M
▲ 34.8% MoM
Top 10 Market Share 2026/07
67.3%
Portfolio Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portfolio listing on Amazon US in July 2026 is ASIN B0C77GP9XB (Brand: SKYDUE), which sold 10,000 units at $7.49 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 74,000 units and $556,640 in July 2026 — 67.3% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portfolio' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C77GP9XB
SKYDUE Expanding File Organizer with 8 Pockets, Accordion File Folders with Labels, Portable Document Paper Bill Receipt Organizer, Home College School Office Supplies, Letter Size, Blue
10K
▲ 0.0%vs. prior month
$59K
latest month
12-month trend
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
10K
▲ 400.0%vs. prior month
$53.1K
latest month
12-month trend
B0CP6V4N5Y
Sooez 7Pack Folders with Pockets, Pastels Colors, Heavy Duty Pocket Folder | Plastic Folders with Pockets, 2-Pocket Folder Bulk, Aesthetic File Folder, Back to School Office Filing Supplies
10K
▲ 66.7%vs. prior month
$49.3K
latest month
12-month trend
B0B1Q4VGWL
Sooez Accordion File Organizer, Expanding File Folder with Label, 5 Pocket | Folders for Document, Portable Paper Bill Receipt Organizer for Office College School Essential Supplies, Letter Size, Black
10K
▲ 150.0%vs. prior month
$37K
latest month
12-month trend
B0DNDT36JY
SKYDUE Expanding File Folder, Accordion File Organizer with 8 Pockets, Expandable Document Paper Receipt Holder for School Office Hospital, Letter/A4 Size Pink
9K
▲ 80.0%vs. prior month
$53K
latest month
12-month trend
B0DJ2WVJDB
Sooez Clipboards with Storage, High Capacity Clip Boards 8.5x11 with Storage, Heavy Duty Nursing Clipboard Folder, Plastic Clipboard with Pen Holder for Women Teachers Work, School & Office Supplies
7K
▼ 12.5%vs. prior month
$62.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Portfolio Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sooez is the best-performing portfolio brand in July 2026, moving 31,000 units across 4 ASINs for 41.9% of Top 10 volume. SKYDUE follows with 19,000 units (25.7%), ahead of habgp on 10,000 units (13.5%).
With 6 brands splitting the Top 10 and 81.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.74 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sooez
4 ASINs in Top 10
41.9%
Units
31K
Revenue
$186.9K
Avg. price
$7.74
B0CP6V4N5Y
$5.99·★4.7·2.2K revsSooez 7Pack Folders with Pockets, Pastels Colors, Heavy Duty Pocket Folder | Plastic Folders with Pockets, 2-Pocket Folder Bulk, Aesthetic File Folder, Back to School Office Filing Supplies
Units sold10KB0B1Q4VGWL
$6.99·★4.7·7.9K revsSooez Accordion File Organizer, Expanding File Folder with Label, 5 Pocket | Folders for Document, Portable Paper Bill Receipt Organizer for Office College School Essential Supplies, Letter Size, Black
Units sold10KB0DJ2WVJDB
$8.99·★4.6·5.8K revsSooez Clipboards with Storage, High Capacity Clip Boards 8.5x11 with Storage, Heavy Duty Nursing Clipboard Folder, Plastic Clipboard with Pen Holder for Women Teachers Work, School & Office Supplies
Units sold7KB09S9JD5G5
$8.99·★4.6·4.3K revsSooez Accordion File Organizer, 13 Pocket Expanding File Folders, Letter/A4 | Portable Monthly Paper Bill Tax Receipt Organizer, Letter A4 Size Document Holder with Blank Labels, Black
Units sold4K
SKYDUE
2 ASINs in Top 10
25.7%
Units
19K
Revenue
$112K
Avg. price
$7.74
B0C77GP9XB
$7.49·★4.7·9.1K revsSKYDUE Expanding File Organizer with 8 Pockets, Accordion File Folders with Labels, Portable Document Paper Bill Receipt Organizer, Home College School Office Supplies, Letter Size, Blue
Units sold10KB0DNDT36JY
$7.98·★4.8·819 revsSKYDUE Expanding File Folder, Accordion File Organizer with 8 Pockets, Expandable Document Paper Receipt Holder for School Office Hospital, Letter/A4 Size Pink
Units sold9K
habgp
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$53.1K
Avg. price
$7.99
B0BXDF124J
$7.99·★4.6·2.1K revs6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Units sold10K
Trending Portfolio Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B36JXJKC booked 5K units at $23.99, with ▲ 455.6% MoM change. On the growth side, B0BQTP8S6L leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B00JIXXISG close behind at ▲ 500.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B36JXJKC
Case-it School Zipper Binder | 3-Inch O-Rings | 600-Sheet | D-146 Jet Black | Mighty Zip Tab, 5-Subject Expanding File Folder, Multiple Pockets, Storage Organizer, Shoulder Strap, Office
Price
$23.99
Rating
4.5
Reviews
18.9K
Latest month sales
B0BQTP8S6L
Case-it School Zipper Binder | 3" O-Rings | 600-Sheet | D-146 Midnight Blue | Mighty Zip Tab, 5-Subject Expanding File Folder, Multiple Pockets, Storage Organizer, Shoulder Strap, Office
Price
$27.99
Rating
4.5
Reviews
18.9K
Latest month sales
B00JIXXISG
Five Star Zipper Binder, 2 Inch 3-Ring Binder with Round Rings, 5-Tab Expanding File, 380 Sheet Capacity, Black (72536)
Unlock to view ASIN details and product titles
Price
$36.99
Rating
4.5
Reviews
10.1K
Latest month sales
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