Portable Waist Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portable Waist Fan sales on Amazon US totaled 208,400 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $4,315,311 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 52.7% of revenue, while a typical listing is priced at $24.79. The keyword itself pulled 20,942 Amazon queries over the same period (▼ 33.0% MoM).
Zooming out to the 12-month window ending July 2026, the portable waist fan Top 50 moved 961,300 units and $18,936,822 in cumulative sales — an average of 80,108 units and $1,578,069 per month. Monthly throughput topped out at 248,400 units in June 2026 and dipped to 16,500 in January 2026, leaving the latest reading 69.4% higher than August 2025.
Portable Waist Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.4K
▼ 16.1% MoM
Monthly Revenue 2026/07
$4.3M
▼ 12.8% MoM
Top 10 Market Share 2026/07
65.7%
Portable Waist Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portable waist fan listing on Amazon US in July 2026 is ASIN B0DLFCN4J5 (Brand: Aecooly), which sold 40,000 units at $9.99 apiece — equal to 19.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 137,000 units and $2,275,950 in July 2026 — 65.7% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portable Waist Fan' on Amazon
July 2026![Aecooly Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #1 by monthly sales volume for 'Portable Waist Fan' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
Is 65.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DLFCN4J5
Aecooly Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B0GHXQJY1L
Portable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
10K
▲ 0.0%vs. prior month
$141.5K
latest month
12-month trend
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
10K
▲ 0.0%vs. prior month
$268.9K
latest month
12-month trend
B0CRDT715R
JISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
10K
▲ 0.0%vs. prior month
$244.3K
latest month
12-month trend
B0D97YVVQ2
PlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
10K
▲ 0.0%vs. prior month
$180.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Portable Waist Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aecooly is the best-performing portable waist fan brand in July 2026, moving 40,000 units across 1 ASIN for 29.2% of Top 10 volume. Bearwind follows with 20,000 units (14.6%), ahead of AUIIAH on 10,000 units (7.3%).
Volume is spread across 10 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aecooly
1 ASIN in Top 10
29.2%
Units
40K
Revenue
$372.4K
Avg. price
$9.99
B0DLFCN4J5
$9.99·★4.6·5.5K revsAecooly Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40K
Bearwind
1 ASIN in Top 10
14.6%
Units
20K
Revenue
$365K
Avg. price
$18.99
B0F43SPZCY
$18.99·★4.6·3.7K revsPortable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
Units sold20K
AUIIAH
1 ASIN in Top 10
7.3%
Units
10K
Revenue
$141.5K
Avg. price
$12.99
B0GHXQJY1L
$12.99·★4.5·796 revsPortable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
Units sold10K
Trending Portable Waist Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GZ3MDQQ9 booked 10K units at $17.99, with ▲ 400.0% MoM change. On the growth side, B0GXDFTKDG leads positive momentum with ▲ 700.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Price
$17.99
Rating
4.3
Reviews
348
Latest month sales
B0DYDX8ZTS
Tedajo AI Portable Waist Fan, 6 Speeds 16000RPM Strong Turbo Airflow, 40H Max Cooling Battery Powered Personal Fan Rechargeable, Hands-Free Shirt/Belt/Neck Fan for Work, Outdoor, Travel, Gift for Men
Price
$19.95
Rating
4.1
Reviews
1.5K
Latest month sales
B0GXDFTKDG
Portable Waist Fan, 16000RPM 3-Head Belt Clip Fan with 8000mAh Battery, 100 Speeds, 10m/s Strong Wind, Flashlight, Rechargeable Under Shirt Fan for Outdoor Jobsite Camping Travel Black
Unlock to view ASIN details and product titles
Price
$24.99
Rating
3.6
Reviews
58
Latest month sales
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