Portable Turbo Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portable Turbo Fan sales on Amazon US totaled 480,100 units in July 2026 (▼ 4.2% vs. the prior month), generating an estimated $9,251,342 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.2% of unit volume and 50.7% of revenue, while a typical listing is priced at $20.69. The keyword itself pulled 2,837 Amazon queries over the same period (▼ 67.8% MoM).
Zooming out to the 12-month window ending July 2026, the portable turbo fan Top 50 moved 2,050,950 units and $44,919,013 in cumulative sales — an average of 170,913 units and $3,743,251 per month. Monthly throughput topped out at 501,100 units in June 2026 and dipped to 40,800 in January 2026, leaving the latest reading 83.5% higher than August 2025.
Portable Turbo Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
480.1K
▼ 4.2% MoM
Monthly Revenue 2026/07
$9.3M
▼ 7.3% MoM
Top 10 Market Share 2026/07
54.2%
Portable Turbo Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portable turbo fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 18.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $4,691,400 in July 2026 — 54.2% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portable Turbo Fan' on Amazon
July 2026







![Handheld Portable Turbo Fan with Ice Cooler, Speed (1-199) Rechargeable Personal Fan[20000 RPM] Small Pocket Fans for Travel/Outdoor/Home/Office, Purple (ASIN B0DZD77DN9), rank #9 by monthly sales volume for 'Portable Turbo Fan' on Amazon](https://m.media-amazon.com/images/I/71ERk-r5MLL._AC_UY512_.jpg)

Is 54.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend

B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend

B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend

B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend

B07YKXF9VC
Lasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend

B0GHXQJY1L
Portable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
10K
▲ 0.0%vs. prior month
$141.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Portable Turbo Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing portable turbo fan brand in July 2026, moving 90,000 units across 1 ASIN for 34.6% of Top 10 volume. JISULIFE follows with 50,000 units (19.2%), ahead of SWEETFULL on 30,000 units (11.5%).
With 8 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.33 to $18.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
1 ASIN in Top 10
34.6%
Units
90K
Revenue
$1.5M
Avg. price
$18.79

B001R1RXUG
$18.79·★4.6·131K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
Units sold90K
JISULIFE
1 ASIN in Top 10
19.2%
Units
50K
Revenue
$634.5K
Avg. price
$12.33

B07QK9C9KT
$12.33·★4.6·78.6K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
SWEETFULL
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$374.7K
Avg. price
$13.99

B0GDDNRQ4M
$13.99·★4.6·1.3K revsSWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
Units sold30K
Trending Portable Turbo Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D99S72NP booked 10K units at $18.99, with ▲ 25.0% MoM change. On the growth side, B0GJ5KDZ3K leads positive momentum with ▲ 400.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0D99S72NP
PlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
Price
$18.99
Rating
4.4
Reviews
10.6K
Latest month sales

B0F2SWP759
PlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
Price
$18.99
Rating
4.4
Reviews
10.6K
Latest month sales
![Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat](https://m.media-amazon.com/images/I/61VPy3JM-WL._AC_UY512_.jpg)
B0GJ5KDZ3K
Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat
Unlock to view ASIN details and product titles
Price
$19.52
Rating
4.2
Reviews
531
Latest month sales
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