Portable Mini Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portable Mini Fan sales on Amazon US totaled 559,000 units in July 2026 (▼ 8.4% vs. the prior month), generating an estimated $9,007,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.9% of unit volume and 38.0% of revenue, while a typical listing is priced at $16.57. The keyword itself pulled 12,122 Amazon queries over the same period (▼ 24.9% MoM).
Zooming out to the 12-month window ending July 2026, the portable mini fan Top 50 moved 2,978,050 units and $47,619,408 in cumulative sales — an average of 248,171 units and $3,968,284 per month. Monthly throughput topped out at 610,500 units in June 2026 and dipped to 91,800 in January 2026, leaving the latest reading 62.7% higher than August 2025.
Portable Mini Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
559K
▼ 8.4% MoM
Monthly Revenue 2026/07
$9M
▼ 10.7% MoM
Top 10 Market Share 2026/07
42.9%
Portable Mini Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portable mini fan listing on Amazon US in July 2026 is ASIN B07QK9C9KT (Brand: JISULIFE), which sold 50,000 units at $12.33 apiece — equal to 8.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $3,423,700 in July 2026 — 42.9% of unit volume and 38.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portable Mini Fan' on Amazon
July 2026
![Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #2 by monthly sales volume for 'Portable Mini Fan' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
![Aecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0FVLY9NGB), rank #8 by monthly sales volume for 'Portable Mini Fan' on Amazon](https://m.media-amazon.com/images/I/61qpA7Cm4+L._AC_UY512_.jpg)
Is 42.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DLFCN4J5
Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
B0CQ2RMMFN
Momcozy 8000mAh Portable Stroller Fan | 27H Ultra-long Battery Life | Detachable 4 Speed 360°Rotate | 2 Modes LED Night Light, USB Rechargeable Handheld Cooling Fan for Travel, Car Seat, Bedroom
20K
▲ 0.0%vs. prior month
$534.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Portable Mini Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aecooly is the best-performing portable mini fan brand in July 2026, moving 60,000 units across 2 ASINs for 25.0% of Top 10 volume. JISULIFE follows with 50,000 units (20.8%), ahead of SWEETFULL on 30,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.74 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aecooly
2 ASINs in Top 10
25.0%
Units
60K
Revenue
$564.4K
Avg. price
$8.74
B0DLFCN4J5
$8.49·★4.6·5.6K revsAecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40KB0FVLY9NGB
$8.99·★4.6·1.8K revsAecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold20K
JISULIFE
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$634.5K
Avg. price
$12.33
B07QK9C9KT
$12.33·★4.6·78.6K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
SWEETFULL
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$374.7K
Avg. price
$13.99
B0GDDNRQ4M
$13.99·★4.6·1.3K revsSWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
Units sold30K
Trending Portable Mini Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CRKRJ6ML booked 20K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0F66T1XS8 leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRKRJ6ML
Portable Stroller Mini Fan, Small Rechargeable Personal Fan, Baby Travel Essentials for Wagon, Car Seat, Treadmill, Battery Powered Biking Gear Accessories, 360° Rotation, 3-Speed, Display, Black
Price
$9.99
Rating
4.2
Reviews
4.3K
Latest month sales
B0GHXQJY1L
Portable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
Price
$12.99
Rating
4.5
Reviews
949
Latest month sales
B0F66T1XS8
Portable Handheld Turbo Fan, 1-100 Gear Wind, Battery Operated, Up to 23 Working Hours, 3 IN 1 Personal Fan with Air Turbo Tech, Cooling Essentials for Indoor/Outdoor
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.4
Reviews
608
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this portable mini fan report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card