Portable Cooling Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portable Cooling Fan sales on Amazon US totaled 795,000 units in July 2026 (▼ 0.3% vs. the prior month), generating an estimated $24,390,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 53.6% of revenue, while a typical listing is priced at $29.50. The keyword itself pulled 18,380 Amazon queries over the same period (▼ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the portable cooling fan Top 50 moved 3,893,400 units and $119,082,532 in cumulative sales — an average of 324,450 units and $9,923,544 per month. Monthly throughput topped out at 797,000 units in June 2026 and dipped to 102,300 in January 2026, leaving the latest reading 71.5% higher than August 2025.
Portable Cooling Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
795K
▼ 0.3% MoM
Monthly Revenue 2026/07
$24.4M
▼ 0.4% MoM
Top 10 Market Share 2026/07
51.6%
Portable Cooling Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portable cooling fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 11.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $13,073,600 in July 2026 — 51.6% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portable Cooling Fan' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B09MKPDJRT
DREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
60K
▼ 14.3%vs. prior month
$3.9M
latest month
12-month trend
B0BVZFQ4DF
Levoit Tower Fan for Bedroom, 28ft/s Fans that Blow Cold Air, 28dB Quiet | Standing Floor Fan for Room, 90° Oscillating, 5 Speeds 4 Modes & Temp Sensor, Bladeless, 12H Timer, Remoter, 36 inch, White
50K
▲ 0.0%vs. prior month
$2.8M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0BKQDPP1Z
Gaiatop Mini Portable Stroller Fan, Small Clip on Fan 3 Speed Rechargeable | 360° Rotate Flexible Tripod, Battery Operated Detachable, Cooling for Car Seat Crib Treadmill Travel Black
40K
▼ 20.0%vs. prior month
$639.6K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
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Best Portable Cooling Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing portable cooling fan brand in July 2026, moving 90,000 units across 1 ASIN for 22.0% of Top 10 volume. DREO follows with 60,000 units (14.6%), ahead of Levoit on 50,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.79 to $64.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
1 ASIN in Top 10
22.0%
Units
90K
Revenue
$1.5M
Avg. price
$18.79
B001R1RXUG
$18.79·★4.6·130.9K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
Units sold90K
DREO
1 ASIN in Top 10
14.6%
Units
60K
Revenue
$3.9M
Avg. price
$64.94
B09MKPDJRT
$64.94·★4.5·95.4K revsDREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
Units sold60K
Levoit
1 ASIN in Top 10
12.2%
Units
50K
Revenue
$2.8M
Avg. price
$54.93
B0BVZFQ4DF
$54.93·★4.4·13.8K revsLevoit Tower Fan for Bedroom, 28ft/s Fans that Blow Cold Air, 28dB Quiet | Standing Floor Fan for Room, 90° Oscillating, 5 Speeds 4 Modes & Temp Sensor, Bladeless, 12H Timer, Remoter, 36 inch, White
Units sold50K
Trending Portable Cooling Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07YKXF9VC booked 20K units at $47.48, with ▲ 0.0% MoM change. On the growth side, B0GJ5KDZ3K leads positive momentum with ▲ 400.0% MoM growth on 10K units, with B00YU1O15U close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YKXF9VC
Lasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
Price
$47.48
Rating
4.6
Reviews
24.6K
Latest month sales
![Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat](https://m.media-amazon.com/images/I/61VPy3JM-WL._AC_UY512_.jpg)
B0GJ5KDZ3K
Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat
Price
$19.52
Rating
4.2
Reviews
509
Latest month sales
B00YU1O15U
Honeywell QuietSet Personal Table Fan, Oscillating Personal Desk Fan For Bedroom with Quiet Operation, 4 Levels of Power and Sound, Black, HTF210B | Cooling comfort, mini fan for personal cooling, quiet operation, 4 sound/power levels, bedroom fans, portable indoor fan
Unlock to view ASIN details and product titles
Price
$27.06
Rating
4.3
Reviews
24.2K
Latest month sales
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