Portable Blender For Smoothies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portable Blender For Smoothies sales on Amazon US totaled 114,850 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $7,495,905 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.1% of unit volume and 83.1% of revenue, while a typical listing is priced at $52.71. The keyword itself pulled 14,993 Amazon queries over the same period (▼ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the portable blender for smoothies Top 50 moved 1,277,550 units and $82,365,550 in cumulative sales — an average of 106,463 units and $6,863,796 per month. Monthly throughput topped out at 175,300 units in November 2025 and dipped to 64,300 in May 2026, leaving the latest reading 27.5% higher than August 2025.
Portable Blender For Smoothies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
114.8K
▼ 20.6% MoM
Monthly Revenue 2026/07
$7.5M
▼ 24.7% MoM
Top 10 Market Share 2026/07
80.1%
Portable Blender For Smoothies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portable blender for smoothies listing on Amazon US in July 2026 is ASIN B07CTBHQZK (Brand: NutriBullet), which sold 20,000 units at $49.98 apiece — equal to 17.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $6,226,750 in July 2026 — 80.1% of unit volume and 83.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portable Blender For Smoothies' on Amazon
July 2026
Is 80.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B012T634SM
Magic Bullet Blender, Small, Silver, 11 Piece Set
10K
▼ 50.0%vs. prior month
$348.2K
latest month
12-month trend
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
10K
▲ 25.0%vs. prior month
$1M
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
9K
▲ 80.0%vs. prior month
$754.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Portable Blender For Smoothies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing portable blender for smoothies brand in July 2026, moving 45,000 units across 5 ASINs for 48.9% of Top 10 volume. NutriBullet follows with 20,000 units (21.7%), ahead of Ganiza on 13,000 units (14.1%).
With 5 brands splitting the Top 10 and 84.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.49 to $96.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
5 ASINs in Top 10
48.9%
Units
45K
Revenue
$4.3M
Avg. price
$96.98
B01FHOWYA2
$54.99·★4.7·42.2K revsNinja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
Units sold10KB0855B5Z6F
$99.98·★4.7·19.5K revsNinja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Units sold10KB00939I7EK
$159.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB0GH8PVFHS
$79.97·★4.6·335 revsNinja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Units sold9KB08QZWDLP4
$89.99·★4.6·5.9K revsNinja Nutri-Plus Personal Blender, 900PW, (3) 20oz Cups, Silver, BN301 | 900-peak-watt push-to-blend motor for smoothies & sauces. (3) 20-oz cups, 2 spout lids & storage lid. Dishwasher safe.
Units sold6K
NutriBullet
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$1M
Avg. price
$49.98
B07CTBHQZK
$49.98·★4.6·49.7K revsNutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20K
Ganiza
2 ASINs in Top 10
14.1%
Units
13K
Revenue
$418.2K
Avg. price
$32.49
B0DJM4QW9B
$29.99·★4.3·3.4K revsGaniza Smoothie Blender, 14Pcs Portable Personal Blender Shakes & Smoothies | With 3 Portable Cups (1*24oz & 2*17oz), Peak Power 900W Single Serve Smoothie Maker for Kitchen, BPA-Free, Nutritious Recipe
Units sold8KB0CCDG91CS
$34.99·★4.4·6.3K revsGaniza Smoothie Blender, 900W Blenders Shakes and Smoothies | 15-Piece Personal Blender and Grinder Combo for Kitchen, Smoothies Maker with 4 BPA-Free Portable Cup, Nutritious Recipe
Units sold5K
Trending Portable Blender For Smoothies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DDC6DNFF booked 4K units at $25.15, with ▲ 0.0% MoM change. On the growth side, B0GX2854FQ leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0GX29WZFB close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DDC6DNFF
Consciot 11-Piece Blender for Kitchen and Personal Size, 900 Peak Watts | Blend Shakes & Smoothies, Frozen Drinks, Baby Food, Spreads & More, 3 Portable BPA-Free To-Go Cups, 2 Spout-Lids & 1 Flat-Lid
Price
$25.15
Rating
4.3
Reviews
2.4K
Latest month sales
B0GX2854FQ
Ninja Blast Max Portable Blender, Twist & Go, 22oz, Green, BC251GN1 | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Price
$99.99
Rating
4.2
Reviews
2.9K
Latest month sales
B0GX29WZFB
Ninja Blast Max Portable Blender, Twist & Go, 22oz, Pink, BC251PK1 | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Unlock to view ASIN details and product titles
Price
$99.99
Rating
4.2
Reviews
2.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this portable blender for smoothies report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card