Portable Bathtub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portable Bathtub sales on Amazon US totaled 49,350 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $1,785,144 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 68.7% of revenue, while a typical listing is priced at $53.26. The keyword itself pulled 28,646 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the portable bathtub Top 50 moved 406,550 units and $17,149,137 in cumulative sales — an average of 33,879 units and $1,429,095 per month. Monthly throughput topped out at 50,900 units in June 2026 and dipped to 17,600 in May 2026, leaving the latest reading 50.7% higher than August 2025.
Portable Bathtub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.4K
▼ 3.4% MoM
Monthly Revenue 2026/07
$1.8M
▼ 10.5% MoM
Top 10 Market Share 2026/07
75.0%
Portable Bathtub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portable bathtub listing on Amazon US in July 2026 is ASIN B099FM4W4H (Brand: Frida), which sold 10,000 units at $39.49 apiece — equal to 20.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $1,226,620 in July 2026 — 75.0% of unit volume and 68.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portable Bathtub' on Amazon
July 2026
Is 75.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B099FM4W4H
Frida Baby 4-in-1 Grow-with-Me Baby Bathtub, Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub
10K
▲ 0.0%vs. prior month
$390.1K
latest month
12-month trend
B0CTJXJL4T
Bunwag Baby Bathtub, Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer,Portable Travel Newborn Tub with No-Slip Feet, Baby Shower Gifts, 0-12 Months Baby Bath, Grey
6K
▼ 14.3%vs. prior month
$220.1K
latest month
12-month trend
B01I3DIWDM
Jasonwell Foldable Dog Pet Bath Pool Collapsible Dog Pet Pool Bathing Tub Kiddie Pool Doggie Wading Pool for Puppy Small Medium Large Dogs Cats and Kids 48" Blue
4K
▼ 42.9%vs. prior month
$117.4K
latest month
12-month trend
B0C37SRQPY
Ingenuity Foldaway 2-Position Baby Bath Seat, Adjustable Support for Sink or Bathtub, Ages 0-6 Months up to 20 Pounds, Machine-Washable Sling
4K
▼ 20.0%vs. prior month
$70.7K
latest month
12-month trend
B0DQSQGL2H
Peteast Dog Pool for Large Dogs, Foldable Hard Plastic, 71 x 39 x 12 in | Extra Large Collapsible Pet Bath Tub with Non-Slip Base for Indoor, Outdoor and Backyard Use, Blue
3K
▲ 200.0%vs. prior month
$107.8K
latest month
12-month trend
B07FK7BG98
Skip Hop Infant Bath Tub 3-Stage Grow With Baby Smart Sling MOBY Bathtub Grey Age 0+
3K
▲ 0.0%vs. prior month
$104.7K
latest month
12-month trend
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Best Portable Bathtub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frida is the best-performing portable bathtub brand in July 2026, moving 10,000 units across 1 ASIN for 27.0% of Top 10 volume. Bunwag follows with 6,000 units (16.2%), ahead of Ingenuity on 6,000 units (16.2%).
Volume is spread across 9 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $26.99 to $39.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frida
1 ASIN in Top 10
27.0%
Units
10K
Revenue
$390.1K
Avg. price
$39.49
B099FM4W4H
$39.49·★4.4·9K revsFrida Baby 4-in-1 Grow-with-Me Baby Bathtub, Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub
Units sold10K
Bunwag
1 ASIN in Top 10
16.2%
Units
6K
Revenue
$220.1K
Avg. price
$36.99
B0CTJXJL4T
$36.99·★4.5·1.8K revsBunwag Baby Bathtub, Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer,Portable Travel Newborn Tub with No-Slip Feet, Baby Shower Gifts, 0-12 Months Baby Bath, Grey
Units sold6K
Ingenuity
2 ASINs in Top 10
16.2%
Units
6K
Revenue
$135K
Avg. price
$26.99
B0C37SRQPY
$18.99·★4.6·7K revsIngenuity Foldaway 2-Position Baby Bath Seat, Adjustable Support for Sink or Bathtub, Ages 0-6 Months up to 20 Pounds, Machine-Washable Sling
Units sold4KB0DQVGV639
$34.99·★4.4·1.4K revsIngenuity Tuckaway Toddler Folding Tub, Converts Shower to Tub, Folds to Store, Easy to Clean, No Assembly Required, Portable Baby Bathtub for Travel, 12M-5Y, Green
Units sold2K
Trending Portable Bathtub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CY23C7QC booked 1K units at $36.99, with ▲ 11.1% MoM change. On the growth side, B0GK83FG7K leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0DQSQGL2H close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CY23C7QC
Collapsible Baby Bathtub for Newborn, Foldable Baby Bath Tub with Thermometer & Soft Floating Cushion & Drain Hole, Portable Travel Infant Bath Tubs for Newborns to Toddler 0-36 Months Girl, Pink
Price
$36.99
Rating
4.6
Reviews
1.3K
Latest month sales
B0GK83FG7K
Collapsible Baby Bathtub for Shower, Portable and Foldable | Newborn to Toddler, Dual Drain Plug, Reinforced Side Walls, Anti-Slip Base, Travel, Hotel, Camping and Beach
Price
$24.99
Rating
4.8
Reviews
30
Latest month sales
B0DQSQGL2H
Peteast Dog Pool for Large Dogs, Foldable Hard Plastic, 71 x 39 x 12 in | Extra Large Collapsible Pet Bath Tub with Non-Slip Base for Indoor, Outdoor and Backyard Use, Blue
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.3
Reviews
1.1K
Latest month sales
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