Popilush Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Popilush Bra sales on Amazon US totaled 16,850 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $377,252 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.2% of unit volume and 60.2% of revenue, while a typical listing is priced at $36.56. The keyword itself pulled 4,673 Amazon queries over the same period (▼ 54.9% MoM).

Zooming out to the 12-month window ending July 2026, the popilush bra Top 50 moved 191,550 units and $3,925,634 in cumulative sales — an average of 15,963 units and $327,136 per month. Monthly throughput topped out at 19,550 units in April 2026 and dipped to 10,700 in December 2025, leaving the latest reading 11.6% higher than August 2025.

191.6KTotal units sold · Last 12 months
$3.9MTotal revenue · Last 12 months
4.7K▼ 54.9% MoM
Monthly search volume
$36.56Avg. price · July 2026

Popilush Bra Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales15.1K
Revenue$328.9K

2025/09

Sales14.8K
Revenue$314.1K

2025/10

Sales14.4K
Revenue$298.1K

2025/11

Sales12.3K
Revenue$228.8K

2025/12

Sales10.7K
Revenue$199.6K

2026/01

Sales19.2K
Revenue$350.5K

2026/02

Sales18.7K
Revenue$356K

2026/03

Sales17.6K
Revenue$353.2K

2026/04

Sales19.6K
Revenue$427.1K

2026/05

Sales12.8K
Revenue$267.6K

2026/06

Sales19.5K
Revenue$424.4K
16.9K

2026/07

Sales16.9K
Revenue$377.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

16.9K

▼ 13.6% MoM

Monthly Revenue 2026/07

$377.3K

▼ 11.1% MoM

Top 10 Market Share 2026/07

77.2%

See the Top 10 ASINs driving 77.2% of sales

Popilush Bra Market Share & Sales Concentration on Amazon US — July 2026

The most-sold popilush bra listing on Amazon US in July 2026 is ASIN B0DGFPBV3Y (Brand: PoseFree), which sold 4,000 units at $16.99 apiece — equal to 23.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 13,000 units and $227,256 in July 2026 — 77.2% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Popilush Bra' on Amazon

July 2026
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77.2% Volume Share 13K units sold
60.2% Revenue Share $227.3K estimated
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Top 5 Volume Share breakdown

B0DGFPBV3Y 23.7%
B0GHMW9L53 11.9%
B0F12KRCYK 5.9%
B0DT767TL6 5.9%
B0FX98KPQB 5.9%
Others 46.6%
#1
PoseFree Jelly Bras for Women, Wireless No Underwire, Full Coverage Support

B0DGFPBV3Y

PoseFree Jelly Bras for Women, Wireless No Underwire, Full Coverage Support

$16.99·★ 4.0·5.6K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$69.9K

latest month

Monthly Trend

12-month trend

#2
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive | Full Coverage, Wireless Support Lift, For Older Women Large Breasts, Minimizer, Seamless Everyday Bra

B0GHMW9L53

LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive | Full Coverage, Wireless Support Lift, For Older Women Large Breasts, Minimizer, Seamless Everyday Bra

$19.97·★ 4.1·22.2K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$40K

latest month

Monthly Trend

12-month trend

#3
Wireless Jelly Bras for Women No Underwire with Support - S-2XL

B0F12KRCYK

Wireless Jelly Bras for Women No Underwire with Support - S-2XL

$14.99·★ 4.2·2.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$15K

latest month

Monthly Trend

12-month trend

#4
Deep V Bra Wireless Sexy Push Up Bralette Padded Seamless Jelly Bra

B0DT767TL6

Deep V Bra Wireless Sexy Push Up Bralette Padded Seamless Jelly Bra

$14.99·★ 4.0·3.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$18.2K

latest month

Monthly Trend

12-month trend

#5
VRCOMFY Womens Jelly Bras Plunge Wireless Bralette Tshirt Comfortable Bras

B0FX98KPQB

VRCOMFY Womens Jelly Bras Plunge Wireless Bralette Tshirt Comfortable Bras

$15.92·★ 4.1·2.8K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$18.4K

latest month

Monthly Trend

12-month trend

#6
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra

B0G28QCVL1

COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra

$15.71·★ 4.2·4.9K reviews
Monthly Sales

1K

▲ 11.1%

vs. prior month

Revenue

$16.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Popilush Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

PoseFree is the best-performing popilush bra brand in July 2026, moving 4,000 units across 1 ASIN for 30.8% of Top 10 volume. LetsJoli follows with 2,000 units (15.4%), ahead of Cuteio on 1,000 units (7.7%).

Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $19.97, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

30.8%
15.4%
46.2%
PoseFree
LetsJoli
Cuteio
Other brands
1

PoseFree

1 ASIN in Top 10

30.8%

Units

4K

Revenue

$69.9K

Avg. price

$16.99

  • PoseFree Jelly Bras for Women, Wireless No Underwire, Full Coverage Support

    B0DGFPBV3Y

    $16.99·★4.0·5.6K revs

    PoseFree Jelly Bras for Women, Wireless No Underwire, Full Coverage Support

    Units sold4K
2

LetsJoli

1 ASIN in Top 10

15.4%

Units

2K

Revenue

$40K

Avg. price

$19.97

  • LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive | Full Coverage, Wireless Support Lift, For Older Women Large Breasts, Minimizer, Seamless Everyday Bra

    B0GHMW9L53

    $19.97·★4.1·22.2K revs

    LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive | Full Coverage, Wireless Support Lift, For Older Women Large Breasts, Minimizer, Seamless Everyday Bra

    Units sold2K
3

Cuteio

1 ASIN in Top 10

7.7%

Units

1K

Revenue

$15K

Avg. price

$14.99

  • Wireless Jelly Bras for Women No Underwire with Support - S-2XL

    B0F12KRCYK

    $14.99·★4.2·2.4K revs

    Wireless Jelly Bras for Women No Underwire with Support - S-2XL

    Units sold1K

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