Polyurethane Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

GORILLA is the best-performing polyurethane brand in July 2026, moving 11,000 units across 2 ASINs for 36.7% of Top 10 volume. Loctite follows with 7,000 units (23.3%), ahead of Minwax on 4,000 units (13.3%).

With 7 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.48 to $15.46, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000BZYYH4 booked 1K units at $22.79, with ▲ 0.0% MoM change. On the growth side, B005DMJKMY leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B000FPCKBW close behind at ▲ 200.0% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.