Polo Ralph Lauren Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Polo Ralph Lauren Men sales on Amazon US totaled 19,250 units in July 2026 (▼ 44.8% vs. the prior month), generating an estimated $1,000,452 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 46.1% of revenue, while a typical listing is priced at $52.83. The keyword itself pulled 31,881 Amazon queries over the same period (▼ 31.9% MoM).
Zooming out to the 12-month window ending July 2026, the polo ralph lauren men Top 50 moved 292,550 units and $15,382,418 in cumulative sales — an average of 24,379 units and $1,281,868 per month. Monthly throughput topped out at 59,100 units in December 2025 and dipped to 12,000 in May 2026, leaving the latest reading 7.8% higher than August 2025.
Polo Ralph Lauren Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.3K
▼ 44.8% MoM
Monthly Revenue 2026/07
$1M
▼ 41.8% MoM
Top 10 Market Share 2026/07
51.9%
Polo Ralph Lauren Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold polo ralph lauren men listing on Amazon US in July 2026 is ASIN B01GH5KOZ2 (Brand: Under Armour), which sold 2,000 units at $29.95 apiece — equal to 10.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,000 units and $461,595 in July 2026 — 51.9% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Polo Ralph Lauren Men' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01GH5KOZ2
Under Armour Men's Tech Golf Polo
2K
▼ 50.0%vs. prior month
$50.7K
latest month
12-month trend
B07FMX9FSF
POLO RALPH LAUREN Underwear Men's Slim Fit Cotton Crew Tee 3 Pack
1K
▲ 0.0%vs. prior month
$49.5K
latest month
12-month trend
B07FMZR6LJ
POLO RALPH LAUREN Underwear Men's Slim Fit Cotton Crew Tee 3 Pack
1K
▲ 0.0%vs. prior month
$49.5K
latest month
12-month trend
B0BXGFJS9T
POLO RALPH LAUREN Men's Performance Crew Socks 6 Pack
1K
▼ 50.0%vs. prior month
$31K
latest month
12-month trend
B0C9KPBSV2
Ralph Lauren Polo Eau de Toilette - Woody Spicy Cologne for Men | Fragrance with Pine, Leather, & Patchouli Oil - Long Lasting - Earthy Mens Scent Perfect for Every Season
1K
▼ 50.0%vs. prior month
$104.4K
latest month
12-month trend
B07FN3WDF6
POLO RALPH LAUREN Underwear Men's Slim Fit Cotton Crew Tee 3 Pack
900
▲ 0.0%vs. prior month
$44.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Polo Ralph Lauren Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
POLO RALPH LAUREN is the best-performing polo ralph lauren men brand in July 2026, moving 5,500 units across 6 ASINs for 55.0% of Top 10 volume. RALPH LAUREN FRAGRANCES follows with 2,500 units (25.0%), ahead of Under Armour on 2,000 units (20.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.95 to $68.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
POLO RALPH LAUREN
6 ASINs in Top 10
55.0%
Units
5.5K
Revenue
$222.9K
Avg. price
$40.99
B07FMX9FSF
$49.50·★4.6·12.9K revsPOLO RALPH LAUREN Underwear Men's Slim Fit Cotton Crew Tee 3 Pack
Units sold1KB07FMZR6LJ
$49.50·★4.6·12.9K revsPOLO RALPH LAUREN Underwear Men's Slim Fit Cotton Crew Tee 3 Pack
Units sold1KB0BXGFJS9T
$30.98·★4.6·5.7K revsPOLO RALPH LAUREN Men's Performance Crew Socks 6 Pack
Units sold1KB07FN3WDF6
$55.00·★4.6·12.9K revsPOLO RALPH LAUREN Underwear Men's Slim Fit Cotton Crew Tee 3 Pack
Units sold900B07MVF5TN5
$30.00·★4.7·2.5K revsPOLO RALPH LAUREN Men's Assorted Pattern Dress Crew Socks (4-Pack)
Units sold900B0062B1MS0
$30.98·★4.6·5.7K revsPOLO RALPH LAUREN Men's Performance Crew Socks 6 Pack
Units sold700
RALPH LAUREN FRAGRANCES
3 ASINs in Top 10
25.0%
Units
2.5K
Revenue
$188K
Avg. price
$68.40
B0C9KPBSV2
$98.60·★4.6·2.4K revsRalph Lauren Polo Eau de Toilette - Woody Spicy Cologne for Men | Fragrance with Pine, Leather, & Patchouli Oil - Long Lasting - Earthy Mens Scent Perfect for Every Season
Units sold1KB0G84H5Z99
$85.00·★4.7·46 revsRALPH LAUREN FRAGRANCES Ralph Lauren - World of Polo Men's Cologne Trio Set ($201 Value) - Polo Red Eau de Toilette, Polo 67 Eau de Toilette, & Polo 67 Eau de Parfum - 3-Piece Set - Travel Size - 1.3 Fl Oz Each
Units sold800B000VOP5M8
$21.60·★4.5·1K revsRALPH LAUREN FRAGRANCES Polo Blue - Men's Deodorant - Aquatic & Fresh - With Citrus, Sage, and Suede - Alcohol-Free, Long Lasting - 2.6 Oz
Units sold700
Under Armour
1 ASIN in Top 10
20.0%
Units
2K
Revenue
$50.7K
Avg. price
$29.95
B01GH5KOZ2
$29.95·★4.7·14K revsUnder Armour Men's Tech Golf Polo
Units sold2K
Trending Polo Ralph Lauren Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07FN3WDF6 booked 900 units at $55.00, with ▲ 0.0% MoM change. On the growth side, B07FMWCQXY leads positive momentum with ▲ 75.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FN3WDF6
POLO RALPH LAUREN Underwear Men's Slim Fit Cotton Crew Tee 3 Pack
Price
$55.00
Rating
4.6
Reviews
12.9K
Latest month sales
B0G84H5Z99
RALPH LAUREN FRAGRANCES Ralph Lauren - World of Polo Men's Cologne Trio Set ($201 Value) - Polo Red Eau de Toilette, Polo 67 Eau de Toilette, & Polo 67 Eau de Parfum - 3-Piece Set - Travel Size - 1.3 Fl Oz Each
Price
$85.00
Rating
4.7
Reviews
46
Latest month sales
B07FMWCQXY
POLO RALPH LAUREN Ralph Lauren Men's Classic Fit Cotton V-Neck Undershirt 3-Pack
Unlock to view ASIN details and product titles
Price
$55.00
Rating
4.5
Reviews
1.1K
Latest month sales
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