Polish Remover Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Polish Remover sales on Amazon US totaled 353,700 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $2,321,923 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 48.2% of revenue, while a typical listing is priced at $9.35. The keyword itself pulled 17,449 Amazon queries over the same period (▼ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the polish remover Top 50 moved 3,635,400 units and $22,875,894 in cumulative sales — an average of 302,950 units and $1,906,325 per month. Monthly throughput topped out at 353,700 units in July 2026 and dipped to 220,200 in May 2026, leaving the latest reading 14.1% higher than August 2025.
Polish Remover Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
353.7K
▲ 0.1% MoM
Monthly Revenue 2026/07
$2.3M
▲ 0.6% MoM
Top 10 Market Share 2026/07
64.7%
Polish Remover Market Share & Sales Concentration on Amazon US — July 2026
The most-sold polish remover listing on Amazon US in July 2026 is ASIN B09542G9ZN (Brand: Amazon Basics), which sold 100,000 units at $3.21 apiece — equal to 28.3% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 229,000 units and $1,119,720 in July 2026 — 64.7% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Polish Remover' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09542G9ZN
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
100K
▲ 0.0%vs. prior month
$304K
latest month
12-month trend
B06XB43LPM
Cutex Nail Polish Remover, Strength Shield, Leaves Nails Looking Healthy, Contains Vitamins E, B5 & Hydrolyzed Silk, 6.76 Fl Oz
20K
▲ 0.0%vs. prior month
$59.4K
latest month
12-month trend
B06XBBS1WP
Cutex Gel Nail Polish Remover, Ultra-Powerful & Removes Glitter and Dark Colored Paints, Paraben Free, 6.76 Fl Oz | Ultra powerful nail polish remover for hard to remove glitter, gel, and dark colored polish. Cucumber fragrance.
20K
▲ 0.0%vs. prior month
$56.2K
latest month
12-month trend
B0D8TB8J8T
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
20K
▲ 0.0%vs. prior month
$112.6K
latest month
12-month trend
B0DVSS196D
100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural, Gel, Acrylic, shellac, and Glitter Nails | 8 Fl oz
20K
▲ 0.0%vs. prior month
$137.8K
latest month
12-month trend
B07TLZDSWR
Pronto 100% Acetone Gel Nail Polish Remover - Gel Polish Remover for Nails | Acetone Nail Polish Remover For Nails for Removal of Glue, Gel, Acrylic & Dip | Gel Polish Remover, 8 Fl oz
10K
▲ 0.0%vs. prior month
$94.7K
latest month
12-month trend
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Best Polish Remover Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing polish remover brand in July 2026, moving 100,000 units across 1 ASIN for 43.7% of Top 10 volume. Cutex follows with 40,000 units (17.5%), ahead of JODSONE on 20,000 units (8.7%).
With 8 brands splitting the Top 10 and 69.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.88 to $5.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
43.7%
Units
100K
Revenue
$304K
Avg. price
$3.21
B09542G9ZN
$3.21·★4.7·53.4K revsAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
Units sold100K
Cutex
2 ASINs in Top 10
17.5%
Units
40K
Revenue
$115.6K
Avg. price
$2.88
B06XB43LPM
$2.97·★4.8·21.9K revsCutex Nail Polish Remover, Strength Shield, Leaves Nails Looking Healthy, Contains Vitamins E, B5 & Hydrolyzed Silk, 6.76 Fl Oz
Units sold20KB06XBBS1WP
$2.79·★4.6·52.4K revsCutex Gel Nail Polish Remover, Ultra-Powerful & Removes Glitter and Dark Colored Paints, Paraben Free, 6.76 Fl Oz | Ultra powerful nail polish remover for hard to remove glitter, gel, and dark colored polish. Cucumber fragrance.
Units sold20K
JODSONE
1 ASIN in Top 10
8.7%
Units
20K
Revenue
$112.6K
Avg. price
$5.99
B0D8TB8J8T
$5.99·★4.1·7.2K revsJODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
Units sold20K
Trending Polish Remover Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DGT9WL43 booked 9K units at $9.97, with ▲ 28.6% MoM change. On the growth side, B0C4YJ9W3D leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0FCM1MK7T close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGT9WL43
Nail Polish Remover Pads - 100% Non-Acetone - 50 Pack Bulk Set - Individually Wrapped - Quick Nail Polish Remover Wipes - Fingernail Travel Kit to Clear Nail Polish for Home & Professional Removal
Price
$9.97
Rating
4.4
Reviews
3.4K
Latest month sales
B0C4YJ9W3D
2 Pack Gel Nail Polish Remover, Gel Polish Remover for Nails, Easily Magic Soak-Off Gel Polish in 2-5 Minutes - Safe, No Need For Foil, Soaking Or Wrapping ( with 1 Cuticle Pusher and Nail Scraper)
Price
$9.99
Rating
4.2
Reviews
1.3K
Latest month sales
B0FCM1MK7T
Amazon Essentials Nail Polish Remover, Non-Acetone, With Coconut Oil, Formulated without Parabens or Phthalates, 6 Fl Oz
Unlock to view ASIN details and product titles
Price
$7.08
Rating
4.5
Reviews
99
Latest month sales
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