Polar H10 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Polar H10 sales on Amazon US totaled 50,550 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $5,705,239 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.0% of unit volume and 91.3% of revenue, while a typical listing is priced at $151.73. The keyword itself pulled 23,126 Amazon queries over the same period (▼ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the polar h10 Top 50 moved 466,700 units and $53,490,378 in cumulative sales — an average of 38,892 units and $4,457,531 per month. Monthly throughput topped out at 57,400 units in June 2026 and dipped to 24,950 in May 2026, leaving the latest reading 74.3% higher than August 2025.
Polar H10 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.5K
▼ 11.9% MoM
Monthly Revenue 2026/07
$5.7M
▼ 16.3% MoM
Top 10 Market Share 2026/07
89.0%
Polar H10 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold polar h10 listing on Amazon US in July 2026 is ASIN B01A4W8AUK (Brand: KARDIAMOBILE), which sold 10,000 units at $79.00 apiece — equal to 19.8% of every unit tracked in this report.
The Top 10 ASINs account for 45,000 units and $5,208,920 in July 2026 — 89.0% of unit volume and 91.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Polar H10' on Amazon
July 2026
Is 89.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01A4W8AUK
KardiaMobile 1-Lead EKG Monitor, Medical-Grade FDA-Cleared Personal Heart Monitor, Detects Normal, AFib & Arrhythmias, 30 Second Results, Works with Most Smartphones, HSA&FSA Eligible
10K
▲ 0.0%vs. prior month
$780.3K
latest month
12-month trend
B0GTMTZF3V
Fitbit Google Air - Screenless Activity Tracker - Obsidian | Fitness, heart rate, & sleep tracking, personalized AI-powered coaching, up to 7 days’ battery life, works with iOS & Android
10K
▲ 0.0%vs. prior month
$999.9K
latest month
12-month trend
B0CC62ZG1M
Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
8K
▼ 20.0%vs. prior month
$903.9K
latest month
12-month trend
B0DY2SWV16
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
6K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07PM54P4N
Polar H10 Heart Rate Monitor Chest Strap - ANT + Bluetooth, Waterproof HR Sensor for Men and Women
4K
▼ 33.3%vs. prior month
$415.4K
latest month
12-month trend
B0DQ9KDKT2
Garmin HRM 200
2K
▲ 300.0%vs. prior month
$159.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Polar H10 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fitbit is the best-performing polar h10 brand in July 2026, moving 18,000 units across 2 ASINs for 40.0% of Top 10 volume. KARDIAMOBILE follows with 10,000 units (22.2%), ahead of WHOOP on 6,000 units (13.3%).
With 7 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $79.00 to $239.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fitbit
2 ASINs in Top 10
40.0%
Units
18K
Revenue
$1.9M
Avg. price
$109.47
B0GTMTZF3V
$99.00·★4.3·1.8K revsFitbit Google Air - Screenless Activity Tracker - Obsidian | Fitness, heart rate, & sleep tracking, personalized AI-powered coaching, up to 7 days’ battery life, works with iOS & Android
Units sold10KB0CC62ZG1M
$119.95·★4.0·21.8K revsGoogle Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
Units sold8K
KARDIAMOBILE
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$780.3K
Avg. price
$79.00
B01A4W8AUK
$79.00·★4.4·83.1K revsKardiaMobile 1-Lead EKG Monitor, Medical-Grade FDA-Cleared Personal Heart Monitor, Detects Normal, AFib & Arrhythmias, 30 Second Results, Works with Most Smartphones, HSA&FSA Eligible
Units sold10K
WHOOP
1 ASIN in Top 10
13.3%
Units
6K
Revenue
$1.4M
Avg. price
$239.00
B0DY2SWV16
$239.00·★4.3·2.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold6K
Trending Polar H10 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQ9KDKT2 booked 2K units at $79.99, with ▲ 300.0% MoM change. On the growth side, B07BS6B4PD leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B0C6T9JY9D close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQ9KDKT2
Garmin HRM 200
Price
$79.99
Rating
4.2
Reviews
1.6K
Latest month sales
B07BS6B4PD
CooSpo H6 Heart Rate Monitor Chest Strap Bluetooth 4.0 ANT+ IP67 Chest Heart Rate Sensor for Peloton Polar DDP Yoga Map My Ride Garmin Sports Watches
Price
$25.49
Rating
4.2
Reviews
3.3K
Latest month sales
B0C6T9JY9D
Polar H10 H9 H7 Chest Strap Replacement - Adjustable Soft HRM Compatible with Polar Heart Rate Sensor
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.2
Reviews
234
Latest month sales
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