Poe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poe sales on Amazon US totaled 23,500 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $1,522,579 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 52.1% of revenue, while a typical listing is priced at $75.42. The keyword itself pulled 10,472 Amazon queries over the same period (▲ 19.8% MoM).
Zooming out to the 12-month window ending July 2026, the poe Top 50 moved 243,750 units and $16,513,372 in cumulative sales — an average of 20,313 units and $1,376,114 per month. Monthly throughput topped out at 26,550 units in June 2026 and dipped to 11,350 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Poe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.5K
▼ 11.5% MoM
Monthly Revenue 2026/07
$1.5M
▼ 19.6% MoM
Top 10 Market Share 2026/07
59.6%
Poe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poe listing on Amazon US in July 2026 is ASIN B076HZFY3F (Brand: TP-Link), which sold 4,000 units at $39.90 apiece — equal to 17.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,000 units and $793,245 in July 2026 — 59.6% of unit volume and 52.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poe' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076HZFY3F
TP-Link TL-SG1005P, 5 Port Gigabit PoE Switch, 4 PoE+ Ports @65W, Desktop, Plug & Play, Sturdy Metal w/ Shielded Ports, Fanless, QoS & IGMP Snooping
4K
▼ 20.0%vs. prior month
$189.6K
latest month
12-month trend
B08LZZRX5N
Omada PoE+ Injector, Up to 30W, Gigabit, UL Certified (POE160S) | Up to 100m(328ft), 802.3at/af Compliant, Plug&Play, Wall Mountable
2K
▲ 100.0%vs. prior month
$44.6K
latest month
12-month trend
B0CWJMRTWY
TP-Link LS108GP, 8 Port PoE Gigabit Ethernet Switch | 8 PoE+ Port 62W, Plug & Play, Extend Mode, PoE Auto Recovery, Desktop/Wall Mount, Silent Operation
2K
▼ 33.3%vs. prior month
$118.7K
latest month
12-month trend
B0BTK552K2
NETGEAR 5-Port PoE Gigabit Ethernet Unmanaged Essentials Switch (GS305P) | With 1 x 1G and 4 x 1G PoE+ Ports @ 63W, Desktop or Wall Mount
1K
▲ 0.0%vs. prior month
$47.4K
latest month
12-month trend
B0CM39K7CB
REOLINK Duo 3 PoE Dual-Lens PoE Security Camera with 180° Panoramic View | F1.6 Color Night Vision, Motion Track, 24/7 Recording, Person/Vehicle/Animal Detection, 2 Way Talk, Up to 512GB microSD Card
1K
▼ 50.0%vs. prior month
$185.5K
latest month
12-month trend
B0FHK6N2H4
UGREEN Ethernet Switch, 10-Port PoE Switch, 8 PoE+@60W + 2 Gigabit Uplink | Plug & Play, Standard/Port Isolation(VLAN)/Extend Mode, PoE Auto Recovery, Metal Unmanaged Network Hub for Security Camera
1K
▲ 0.0%vs. prior month
$40.5K
latest month
12-month trend
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Best Poe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TP-Link is the best-performing poe brand in July 2026, moving 8,000 units across 3 ASINs for 57.1% of Top 10 volume. NETGEAR follows with 2,000 units (14.3%), ahead of REOLINK on 1,500 units (10.7%).
With 6 brands splitting the Top 10 and 82.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.96 to $149.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TP-Link
3 ASINs in Top 10
57.1%
Units
8K
Revenue
$352.9K
Avg. price
$39.96
B076HZFY3F
$39.90·★4.7·5.8K revsTP-Link TL-SG1005P, 5 Port Gigabit PoE Switch, 4 PoE+ Ports @65W, Desktop, Plug & Play, Sturdy Metal w/ Shielded Ports, Fanless, QoS & IGMP Snooping
Units sold4KB08LZZRX5N
$19.99·★4.6·649 revsOmada PoE+ Injector, Up to 30W, Gigabit, UL Certified (POE160S) | Up to 100m(328ft), 802.3at/af Compliant, Plug&Play, Wall Mountable
Units sold2KB0CWJMRTWY
$59.99·★4.7·646 revsTP-Link LS108GP, 8 Port PoE Gigabit Ethernet Switch | 8 PoE+ Port 62W, Plug & Play, Extend Mode, PoE Auto Recovery, Desktop/Wall Mount, Silent Operation
Units sold2K
NETGEAR
2 ASINs in Top 10
14.3%
Units
2K
Revenue
$115K
Avg. price
$57.49
B0BTK552K2
$54.99·★4.8·427 revsNETGEAR 5-Port PoE Gigabit Ethernet Unmanaged Essentials Switch (GS305P) | With 1 x 1G and 4 x 1G PoE+ Ports @ 63W, Desktop or Wall Mount
Units sold1KB08MBFLMDC
$59.99·★4.8·1K revsNETGEAR 8 Port PoE Gigabit Ethernet Easy Smart Managed Switch (GS308EP) | Essentials Model with 8 x PoE+ Ports @ 62W, Desktop or Wall Mount
Units sold1K
REOLINK
2 ASINs in Top 10
10.7%
Units
1.5K
Revenue
$245.1K
Avg. price
$149.24
B0CM39K7CB
$178.49·★4.2·1.1K revsREOLINK Duo 3 PoE Dual-Lens PoE Security Camera with 180° Panoramic View | F1.6 Color Night Vision, Motion Track, 24/7 Recording, Person/Vehicle/Animal Detection, 2 Way Talk, Up to 512GB microSD Card
Units sold1KB0B7S1HMPC
$119.99·★4.3·1.5K revsREOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2 | No Subscription Local Storage, 4:3 Aspect Ratio, 180 Degree Diagonal, 2-Way Talk, Plug & Play, Smart Detection
Units sold500
Trending Poe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08LZZRX5N leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0F99GSPKY close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08LZZRX5N
Omada PoE+ Injector, Up to 30W, Gigabit, UL Certified (POE160S) | Up to 100m(328ft), 802.3at/af Compliant, Plug&Play, Wall Mountable
Price
$19.99
Rating
4.6
Reviews
649
Latest month sales
B0F99GSPKY
8 Port Gigabit PoE Switch with 2 Gigabit Uplink, 1000Mbps, 802.3af/at, 120W Built-in Power, Vlan, Unmanaged Metal Plug and Play,Ideal for NVR and Power Over Ethernet IP Cameras
Price
$24.99
Rating
4.3
Reviews
96
Latest month sales
B0C54CPVXV
Omada 2.5G PoE+ Injector, Up to 30W, UL Certified (POE260S) | Up to 100m(328ft), 802.3at/af Compliant, Plug&Play, Wall Mountable
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.4
Reviews
78
Latest month sales
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