Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Charmin is the best-performing plush brand in July 2026, moving 70,000 units across 1 ASIN for 53.4% of Top 10 volume. Multipet follows with 19,000 units (14.5%), ahead of Best Pet Supplies on 10,000 units (7.6%).

With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.77 to $14.97, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00B5FEBEA booked 5K units at $33.00, with ▲ 400.0% MoM change. On the growth side, B083X4Q7F6 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B083X5CKV1 close behind at ▲ 566.7% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.