Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Georgia-Pacific is the best-performing plush brand in July 2026, moving 30,000 units across 1 ASIN for 29.7% of Top 10 volume. Multipet follows with 19,000 units (18.8%), ahead of Best Pet Supplies on 10,000 units (9.9%).

Volume is spread across 9 brands, with the top three holding 58.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $35.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B073H8STZ7 booked 5K units at $17.94, with ▲ 25.0% MoM change. On the growth side, B083X4Q7F6 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B083X5CKV1 close behind at ▲ 566.7% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.