Plus Size Sports Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plus Size Sports Bra sales on Amazon US totaled 49,900 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $1,062,267 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.1% of unit volume and 48.2% of revenue, while a typical listing is priced at $20.97. The keyword itself pulled 23,707 Amazon queries over the same period (▼ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the plus size sports bra Top 50 moved 421,000 units and $8,970,229 in cumulative sales — an average of 35,083 units and $747,519 per month. Monthly throughput topped out at 53,200 units in June 2026 and dipped to 22,600 in May 2026, leaving the latest reading 43.4% higher than August 2025.
Plus Size Sports Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.9K
▼ 6.2% MoM
Monthly Revenue 2026/07
$1.1M
▼ 6.6% MoM
Top 10 Market Share 2026/07
50.1%
Plus Size Sports Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plus size sports bra listing on Amazon US in July 2026 is ASIN B0F6VKZ4FB (Brand: LetsJoli), which sold 7,000 units at $18.98 apiece — equal to 14.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $512,250 in July 2026 — 50.1% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plus Size Sports Bra' on Amazon
July 2026
Is 50.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F6VKZ4FB
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
7K
▲ 0.0%vs. prior month
$133.6K
latest month
12-month trend
B0FFVYHRKT
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
4K
▼ 20.0%vs. prior month
$108.3K
latest month
12-month trend
B0F6V6MKC9
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
3K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0DZ6BQ71X
OEAK Women Value Series Jelly Bras Wireless Pushup Convertible Bra
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0D6W364Q9
Evercute Women's V Neck Sports Bras, Adjustable Seamless Wireless Padded Bralettes
2K
▲ 0.0%vs. prior month
$61.1K
latest month
12-month trend
B0FNMDT6GC
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
2K
▲ 100.0%vs. prior month
$32.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plus Size Sports Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LetsJoli is the best-performing plus size sports bra brand in July 2026, moving 12,000 units across 3 ASINs for 48.0% of Top 10 volume. Tmeefee follows with 4,000 units (16.0%), ahead of OEAK on 2,000 units (8.0%).
With 8 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.14 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LetsJoli
3 ASINs in Top 10
48.0%
Units
12K
Revenue
$233.5K
Avg. price
$19.64
B0F6VKZ4FB
$18.98·★4.1·21.9K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
Units sold7KB0F6V6MKC9
$19.97·★4.1·21.9K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
Units sold3KB0GHMW9L53
$19.97·★4.1·21.9K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
Units sold2K
Tmeefee
1 ASIN in Top 10
16.0%
Units
4K
Revenue
$108.3K
Avg. price
$29.99
B0FFVYHRKT
$29.99·★4.3·3K revsAdjustable Sports Bras for Women High Support, Padded Racerback Bra
Units sold4K
OEAK
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$34K
Avg. price
$16.14
B0DZ6BQ71X
$16.14·★4.2·3.4K revsOEAK Women Value Series Jelly Bras Wireless Pushup Convertible Bra
Units sold2K
Trending Plus Size Sports Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09XN5JTYB booked 1K units at $7.64, with ▲ 0.0% MoM change. On the growth side, B08NXHNN5M leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XN5JTYB
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Price
$7.64
Rating
4.2
Reviews
9.5K
Latest month sales
B07DGN99H7
BESTENA Sports Bras for Women, Seamless Comfortable Yoga Bra with Removable Pads
Price
$8.99
Rating
4.0
Reviews
35.8K
Latest month sales
B08NXHNN5M
YADIFEN Womens Sports Bras 3/4/6 Pack Wireless Seamless Yoga Sleep Bra
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.1
Reviews
4.9K
Latest month sales
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