Plus Size Sports Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plus Size Sports Bra sales on Amazon US totaled 46,500 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $1,006,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.0% of unit volume and 42.8% of revenue, while a typical listing is priced at $21.11. The keyword itself pulled 23,140 Amazon queries over the same period (▼ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the plus size sports bra Top 50 moved 374,600 units and $8,009,413 in cumulative sales — an average of 31,217 units and $667,451 per month. Monthly throughput topped out at 49,800 units in June 2026 and dipped to 21,000 in May 2026, leaving the latest reading 53.2% higher than August 2025.
Plus Size Sports Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.5K
▼ 6.6% MoM
Monthly Revenue 2026/07
$1M
▼ 5.9% MoM
Top 10 Market Share 2026/07
43.0%
Plus Size Sports Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plus size sports bra listing on Amazon US in July 2026 is ASIN B0FFVYHRKT (Brand: Tmeefee), which sold 4,000 units at $23.98 apiece — equal to 8.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $430,510 in July 2026 — 43.0% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plus Size Sports Bra' on Amazon
July 2026
Is 43.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FFVYHRKT
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
4K
▼ 20.0%vs. prior month
$108.3K
latest month
12-month trend
B0F6V6MKC9
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
3K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0DZ6BQ71X
OEAK Women Value Series Jelly Bras Wireless Pushup Convertible Bra
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0D6W364Q9
Evercute Women's V Neck Sports Bras, Adjustable Seamless Wireless Padded Bralettes
2K
▲ 0.0%vs. prior month
$61.1K
latest month
12-month trend
B0DNPY8XMX
Sports Bras for Women HIigh Support, Criss-Cross Back Padded Strappy High Impact Sports Bras for Women Large Bust
2K
▲ 0.0%vs. prior month
$39.6K
latest month
12-month trend
B0FNMDT6GC
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
2K
▲ 100.0%vs. prior month
$32.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plus Size Sports Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LetsJoli is the best-performing plus size sports bra brand in July 2026, moving 5,000 units across 2 ASINs for 25.0% of Top 10 volume. Tmeefee follows with 4,000 units (20.0%), ahead of OEAK on 2,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.14 to $23.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LetsJoli
2 ASINs in Top 10
25.0%
Units
5K
Revenue
$99.9K
Avg. price
$19.97
B0F6V6MKC9
$19.97·★4.1·22.1K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
Units sold3KB0GHMW9L53
$19.97·★4.1·22.1K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive | Full Coverage, Wireless Support Lift, For Older Women Large Breasts, Minimizer, Seamless Everyday Bra
Units sold2K
Tmeefee
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$108.3K
Avg. price
$23.98
B0FFVYHRKT
$23.98·★4.3·3K revsAdjustable Sports Bras for Women High Support, Padded Racerback Bra
Units sold4K
OEAK
1 ASIN in Top 10
10.0%
Units
2K
Revenue
$34K
Avg. price
$16.14
B0DZ6BQ71X
$16.14·★4.2·3.6K revsOEAK Women Value Series Jelly Bras Wireless Pushup Convertible Bra
Units sold2K
Trending Plus Size Sports Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09XN5JTYB booked 1K units at $16.99, with ▲ 0.0% MoM change. On the growth side, B076HX1T7F leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XN5JTYB
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Price
$16.99
Rating
4.2
Reviews
9.5K
Latest month sales
B088LSKQ38
THE GYM PEOPLE Women’s Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops
Price
$18.99
Rating
4.3
Reviews
50.2K
Latest month sales
B076HX1T7F
Fruit of the Loom Women's Front Close Builtup Sports Bra
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.3
Reviews
63.2K
Latest month sales
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