Plus Size Bralette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plus Size Bralette sales on Amazon US totaled 46,600 units in July 2026 (▼ 7.9% vs. the prior month), generating an estimated $910,717 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 53.1% of revenue, while a typical listing is priced at $18.73. The keyword itself pulled 9,818 Amazon queries over the same period (▼ 30.6% MoM).
Zooming out to the 12-month window ending July 2026, the plus size bralette Top 50 moved 408,500 units and $8,275,628 in cumulative sales — an average of 34,042 units and $689,636 per month. Monthly throughput topped out at 50,600 units in June 2026 and dipped to 22,150 in May 2026, leaving the latest reading 39.9% higher than August 2025.
Plus Size Bralette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.6K
▼ 7.9% MoM
Monthly Revenue 2026/07
$910.7K
▼ 9.2% MoM
Top 10 Market Share 2026/07
55.8%
Plus Size Bralette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plus size bralette listing on Amazon US in July 2026 is ASIN B0FS1DBXTG (Brand: COCOMARTS), which sold 7,000 units at $14.56 apiece — equal to 15.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $483,950 in July 2026 — 55.8% of unit volume and 53.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plus Size Bralette' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
7K
▲ 250.0%vs. prior month
$105.6K
latest month
12-month trend
B0D8GNQDNX
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
4K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B0FBGJ6W77
OEAK Womens Wireless Jelly Bras Plus Size Support Push Up Comfortable Bra
3K
▼ 25.0%vs. prior month
$59.9K
latest month
12-month trend
B0DZ6BQ71X
OEAK Women Value Series Jelly Bras Wireless Pushup Convertible Bra
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B088M5Z6ZR
THE GYM PEOPLE Women’s Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops
2K
vs. prior month
$41.3K
latest month
12-month trend
B09XN322QZ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 50.0%vs. prior month
$29.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plus Size Bralette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OEAK is the best-performing plus size bralette brand in July 2026, moving 9,000 units across 3 ASINs for 34.6% of Top 10 volume. COCOMARTS follows with 7,000 units (26.9%), ahead of THE GYM PEOPLE on 2,000 units (7.7%).
With 8 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.56 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OEAK
3 ASINs in Top 10
34.6%
Units
9K
Revenue
$168K
Avg. price
$18.36
B0D8GNQDNX
$18.99·★3.9·14.2K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
Units sold4KB0FBGJ6W77
$19.95·★4.0·11K revsOEAK Womens Wireless Jelly Bras Plus Size Support Push Up Comfortable Bra
Units sold3KB0DZ6BQ71X
$16.14·★4.2·3.7K revsOEAK Women Value Series Jelly Bras Wireless Pushup Convertible Bra
Units sold2K
COCOMARTS
1 ASIN in Top 10
26.9%
Units
7K
Revenue
$105.6K
Avg. price
$14.56
B0FS1DBXTG
$14.56·★4.2·5K revsCOCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Units sold7K
THE GYM PEOPLE
1 ASIN in Top 10
7.7%
Units
2K
Revenue
$41.3K
Avg. price
$18.99
B088M5Z6ZR
$18.99·★4.3·50.2K revsTHE GYM PEOPLE Women’s Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops
Units sold2K
Trending Plus Size Bralette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B088M5Z6ZR booked 2K units at $18.99. On the growth side, B0FS1DBXTG leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0CXYSFB4V close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B088M5Z6ZR
THE GYM PEOPLE Women’s Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops
Price
$18.99
Rating
4.3
Reviews
50.2K
Latest month sales
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Price
$14.56
Rating
4.2
Reviews
5K
Latest month sales
B0CXYSFB4V
SHAPERMINT Bras for Women, Full Coverage Wirefree Bralette with Support
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.1
Reviews
8.9K
Latest month sales
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