Play Doh Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Play Doh Sets sales on Amazon US totaled 212,200 units in July 2026 (▲ 13.5% vs. the prior month), generating an estimated $3,185,281 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.8% of unit volume and 66.4% of revenue, while a typical listing is priced at $17.30. The keyword itself pulled 23,350 Amazon queries over the same period (▼ 4.9% MoM).
Zooming out to the 12-month window ending July 2026, the play doh sets Top 50 moved 2,851,850 units and $46,423,714 in cumulative sales — an average of 237,654 units and $3,868,643 per month. Monthly throughput topped out at 520,500 units in November 2025 and dipped to 86,500 in May 2026, leaving the latest reading 18.5% lower than August 2025.
Play Doh Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
212.2K
▲ 13.5% MoM
Monthly Revenue 2026/07
$3.2M
▲ 0.5% MoM
Top 10 Market Share 2026/07
68.8%
Play Doh Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold play doh sets listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $4.29 apiece — equal to 23.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $2,115,580 in July 2026 — 68.8% of unit volume and 66.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Play Doh Sets' on Amazon
July 2026
Is 68.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B07BC44JFC
Play-Doh Jewel Colors Bulk 12-Pack of 4-Ounce Cans | Back to School, Prizes & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
20K
▲ 100.0%vs. prior month
$231.2K
latest month
12-month trend
B087N9N6HH
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
10K
▲ 25.0%vs. prior month
$165.1K
latest month
12-month trend
B009CAPYR8
Play-Doh Modeling Compound 24-Pack Case of Colors, Non-Toxic, 3 Oz Cans of Assort. Colors, Back to School Classroom Supplies, Preschool Toys, Ages 2+ (Amazon Exclusive)
10K
▲ 25.0%vs. prior month
$219.9K
latest month
12-month trend
B00JM5GZGW
Play-Doh Modeling Compound 36-Pack Case of Colors, Non-Toxic, 3 Oz Cans of Assort. Colors, Back to School Classroom Supplies, Preschool Toys, Ages 2+ (Amazon Exclusive)
10K
▼ 50.0%vs. prior month
$273K
latest month
12-month trend
B00AU56C5W
PicassoTiles 100 Piece Magnetic Tiles, Clear 3D Building Blocks for Kids 3+ | No-limit scalable builds, hands-on magnet polarity fun, family group play, quick assemble & store, shape & color recognition
10K
▲ 0.0%vs. prior month
$361.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Play Doh Sets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing play doh sets brand in July 2026, moving 116,000 units across 7 ASINs for 79.5% of Top 10 volume. PicassoTiles follows with 10,000 units (6.8%), ahead of LAWOHO on 10,000 units (6.8%).
With 4 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.59 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
7 ASINs in Top 10
79.5%
Units
116K
Revenue
$1.5M
Avg. price
$16.68
B00JM5GW10
$4.29·★4.7·69.1K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50KB07BC44JFC
$13.49·★4.8·25.6K revsPlay-Doh Jewel Colors Bulk 12-Pack of 4-Ounce Cans | Back to School, Prizes & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold20KB087N9N6HH
$16.99·★4.9·17.4K revsPlay Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold10KB009CAPYR8
$21.99·★4.8·27.9K revsPlay-Doh Modeling Compound 24-Pack Case of Colors, Non-Toxic, 3 Oz Cans of Assort. Colors, Back to School Classroom Supplies, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold10KB00JM5GZGW
$28.99·★4.8·28.7K revsPlay-Doh Modeling Compound 36-Pack Case of Colors, Non-Toxic, 3 Oz Cans of Assort. Colors, Back to School Classroom Supplies, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold10KB00TPMDNSU
$9.49·★4.7·10.1K revsPlay-Doh Starter Set 9-Piece Kit with Storage Tote & 4 Modeling Compound Cans, Ages 3+, Presentation May Vary
Units sold8KB09NRS8C5Y
$21.49·★4.8·10K revsPlay-Doh Ultimate Color Collection 65-Pack of 1-oz Cans, Includes Sparkle, Confetti & Color Burst, Back to School Classroom Supplies, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold8K
PicassoTiles
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$361.4K
Avg. price
$39.99
B00AU56C5W
$39.99·★4.8·40.4K revsPicassoTiles 100 Piece Magnetic Tiles, Clear 3D Building Blocks for Kids 3+ | No-limit scalable builds, hands-on magnet polarity fun, family group play, quick assemble & store, shape & color recognition
Units sold10K
LAWOHO
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$134.3K
Avg. price
$13.59
B0CYT6D2ZS
$13.59·★4.5·4.2K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Trending Play Doh Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TPMDNSU booked 8K units at $9.49, with ▲ 100.0% MoM change. On the growth side, B00NI36G0O leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CP417FBD close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TPMDNSU
Play-Doh Starter Set 9-Piece Kit with Storage Tote & 4 Modeling Compound Cans, Ages 3+, Presentation May Vary
Price
$9.49
Rating
4.7
Reviews
10.1K
Latest month sales
B00NI36G0O
Hasbro Play-Doh For Modeling 4-Pack of Colors 16 Ounce Total - Red, Yellow, White and Blue
Price
$13.99
Rating
4.7
Reviews
1.2K
Latest month sales
B0CP417FBD
Play-Doh 9 Pack Favorite Color Set, Assorted Colors, 2 & 4 Ounce Modeling Compound Cans, Kids Arts & Crafts, Back to School Gifts & Prizes, Preschool Toys, Ages 2+ (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
2.3K
Latest month sales
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