Plate Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plate Set sales on Amazon US totaled 59,800 units in July 2026 (▼ 16.8% vs. the prior month), generating an estimated $2,675,346 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.8% of unit volume and 35.8% of revenue, while a typical listing is priced at $45.91. The keyword itself pulled 40,997 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the plate set Top 50 moved 690,050 units and $33,577,722 in cumulative sales — an average of 57,504 units and $2,798,144 per month. Monthly throughput topped out at 88,400 units in November 2025 and dipped to 38,550 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Plate Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.8K
▼ 16.8% MoM
Monthly Revenue 2026/07
$2.7M
▼ 13.8% MoM
Top 10 Market Share 2026/07
41.8%
Plate Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plate set listing on Amazon US in July 2026 is ASIN B0DPW1Q7L6 (Brand: Quatish), which sold 5,000 units at $23.99 apiece — equal to 8.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $959,040 in July 2026 — 41.8% of unit volume and 35.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plate Set' on Amazon
July 2026
Is 41.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DPW1Q7L6
Quatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
5K
▼ 16.7%vs. prior month
$122.6K
latest month
12-month trend
B00R790CLY
Corelle Vitrelle 18-Piece Service for 6 Dinnerware Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates and Bowls Set, Winter Frost White
3K
▼ 62.5%vs. prior month
$207.2K
latest month
12-month trend
B07MFC35ZP
Corelle Vitrelle 8-Piece Dinner Plates Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates, Winter Frost White
3K
▲ 50.0%vs. prior month
$101.8K
latest month
12-month trend
B0CJ22C9MB
Rubtlamp Wheat Straw Dinnerware Sets, 16PCS Plastic Dinnerware Set for 4, Wheat Straw Plates and Bowls Sets, Unbreakable Dinnerware Plastic Microwave Safe Dishes Set for Kitchen&Camping
3K
▼ 25.0%vs. prior month
$51.8K
latest month
12-month trend
B0C9PJKQDD
Rubtlamp 60Pcs Clear Plastic Plates,Clear Disposable Plates With Gold Rim,Heavy-duty Gold Plates,Hammered Party Plates Include 30Clear Dessert-Platos,30Dinner-Platos for Wedding, Party
3K
▲ 0.0%vs. prior month
$87.9K
latest month
12-month trend
B0FNR6QG8S
Umite Chef Dinnerware Set for 4, 12 Pieces Plates and Bowls Set | Scratch Resistant Ceramic Dishes, Porcelain Dinner Set, Microwave & Dishwasher Safe, Cream White Kitchen Stoneware Dinnerware
3K
▲ 0.0%vs. prior month
$127.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plate Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Corelle is the best-performing plate set brand in July 2026, moving 7,000 units across 3 ASINs for 28.0% of Top 10 volume. Rubtlamp follows with 6,000 units (24.0%), ahead of Quatish on 5,000 units (20.0%).
With 6 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.99 to $45.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Corelle
3 ASINs in Top 10
28.0%
Units
7K
Revenue
$343K
Avg. price
$45.84
B00R790CLY
$63.91·★4.7·20.8K revsCorelle Vitrelle 18-Piece Service for 6 Dinnerware Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates and Bowls Set, Winter Frost White
Units sold3KB07MFC35ZP
$39.51·★4.7·5.8K revsCorelle Vitrelle 8-Piece Dinner Plates Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates, Winter Frost White
Units sold3KB00F39GK70
$34.10·★4.8·13.1K revsCorelle Vitrelle 6-Piece Salad Plates Set Triple Layer Glass and Chip Resistant, 8-1/2-Inch Lightweight Round Plates, Winter Frost White
Units sold1K
Rubtlamp
2 ASINs in Top 10
24.0%
Units
6K
Revenue
$139.7K
Avg. price
$24.24
B0CJ22C9MB
$19.99·★4.4·1.3K revsRubtlamp Wheat Straw Dinnerware Sets, 16PCS Plastic Dinnerware Set for 4, Wheat Straw Plates and Bowls Sets, Unbreakable Dinnerware Plastic Microwave Safe Dishes Set for Kitchen&Camping
Units sold3KB0C9PJKQDD
$28.49·★4.6·705 revsRubtlamp 60Pcs Clear Plastic Plates,Clear Disposable Plates With Gold Rim,Heavy-duty Gold Plates,Hammered Party Plates Include 30Clear Dessert-Platos,30Dinner-Platos for Wedding, Party
Units sold3K
Quatish
1 ASIN in Top 10
20.0%
Units
5K
Revenue
$122.6K
Avg. price
$23.99
B0DPW1Q7L6
$23.99·★4.3·1.5K revsQuatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
Units sold5K
Trending Plate Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0C21215T8 booked 2K units at $59.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C21215T8
Goodluck 600 Pieces Gold Disposable Plastic Plates for 100 Guests | Include: Dinnerware Set of 100 Dinner and 100 Dessert Plates, 100 Spoons, 100 Forks, 100 Knives, 100 Cups Plates for Party
Price
$59.99
Rating
4.7
Reviews
4K
Latest month sales
B0157FD02C
Amazon Basics 16-Piece Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 4, Plates, Bowls and Mugs, White
Price
$38.96
Rating
4.6
Reviews
9.7K
Latest month sales
B07FJ8DDPX
Amazon Basics 18-Piece Complete Kitchen Dinnerware Set, Microwave and Dishwasher Safe, Plates, Dishes, Bowls for Everyday Use, Service for 6, White Porcelain Coupe
Unlock to view ASIN details and product titles
Price
$49.49
Rating
4.6
Reviews
25.1K
Latest month sales
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