Plat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plat sales on Amazon US totaled 11,800 units in July 2026 (▼ 14.5% vs. the prior month), generating an estimated $153,644 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 97.5% of unit volume and 94.4% of revenue, while a typical listing is priced at $25.97. The keyword itself pulled 21,476 Amazon queries over the same period (▼ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the plat Top 50 moved 175,850 units and $2,232,551 in cumulative sales — an average of 14,654 units and $186,046 per month. Monthly throughput topped out at 21,450 units in November 2025 and dipped to 8,100 in May 2026, leaving the latest reading 18.1% lower than August 2025.
Plat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.8K
▼ 14.5% MoM
Monthly Revenue 2026/07
$153.6K
▼ 18.6% MoM
Top 10 Market Share 2026/07
97.5%
Plat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plat listing on Amazon US in July 2026 is ASIN B07NV4QZSF (Brand: Dixie Ultra), which sold 5,000 units at $6.49 apiece — equal to 42.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 11,500 units and $144,983 in July 2026 — 97.5% of unit volume and 94.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plat' on Amazon
July 2026
Is 97.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07NV4QZSF
Dixie Ultra Deep Dish Paper Plates, 40 Count, 28 oz, Disposable Plates, | Heavy duty paper plates with deep dish design, party plate, microwave-safe, soak-proof, cut resistant, easy cleanup
5K
▼ 16.7%vs. prior month
$32.5K
latest month
12-month trend
B00JXBILE4
Hygloss Paper Plates 6-Inch, 100 Count, White, Uncoated, Microwave Safe | Bulk small disposable dessert plates for party, cake, appetizer, snack, foodware and crafts, environmentally friendly
4K
▲ 0.0%vs. prior month
$30.4K
latest month
12-month trend
B0D2V4XM3D
MALACASA 3 Tier Serving Trays, White Porcelain Serving Platters, 12 Inch | Tiered Serving Stand for Party, Fruit Tray, Trays for Serving Food, Dessert Stand with Collapsible Sturdier Metal Rack
1K
▲ 0.0%vs. prior month
$36K
latest month
12-month trend
B0CBXR4SQY
Cocktail Measuring Jigger, Shot Measure Double Jigger with Measurements inside, Bar Jigger Liquor Alcohol Measuring, Bell Jigger for Bartending, 2 oz 1 oz Bartender Jigger Stainless Steel
500
▼ 44.4%vs. prior month
$6.5K
latest month
12-month trend
B0D2V61HLQ
MALACASA 3 Tier Serving Trays, White Porcelain Serving Platters, 14 Inch | Tiered Cupcake Stand for Party, Fruit Tray, Trays for Serving Food, Dessert Stand with Collapsible Sturdier Metal Rack
400
▼ 20.0%vs. prior month
$17.3K
latest month
12-month trend
B092PVGPJY
Porcelain Square Dinner Plates, 10.75 Inch Square Serving Plate for Steak, Pasta, Salad, Snacks, Pizza, Appetizer Plates, Set of 6, White
200
▲ 0.0%vs. prior month
$7.9K
latest month
12-month trend
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Best Plat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dixie Ultra is the best-performing plat brand in July 2026, moving 5,000 units across 1 ASIN for 43.5% of Top 10 volume. Hygloss follows with 4,000 units (34.8%), ahead of MALACASA on 1,500 units (13.0%).
With 7 brands splitting the Top 10 and 91.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $40.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dixie Ultra
1 ASIN in Top 10
43.5%
Units
5K
Revenue
$32.5K
Avg. price
$6.49
B07NV4QZSF
$6.49·★4.8·4.2K revsDixie Ultra Deep Dish Paper Plates, 40 Count, 28 oz, Disposable Plates, | Heavy duty paper plates with deep dish design, party plate, microwave-safe, soak-proof, cut resistant, easy cleanup
Units sold5K
Hygloss
1 ASIN in Top 10
34.8%
Units
4K
Revenue
$30.4K
Avg. price
$8.28
B00JXBILE4
$8.28·★4.2·4.7K revsHygloss Paper Plates 6-Inch, 100 Count, White, Uncoated, Microwave Safe | Bulk small disposable dessert plates for party, cake, appetizer, snack, foodware and crafts, environmentally friendly
Units sold4K
MALACASA
3 ASINs in Top 10
13.0%
Units
1.5K
Revenue
$57.2K
Avg. price
$40.66
B0D2V4XM3D
$37.99·★4.6·1.3K revsMALACASA 3 Tier Serving Trays, White Porcelain Serving Platters, 12 Inch | Tiered Serving Stand for Party, Fruit Tray, Trays for Serving Food, Dessert Stand with Collapsible Sturdier Metal Rack
Units sold1KB0D2V61HLQ
$43.99·★4.6·1.4K revsMALACASA 3 Tier Serving Trays, White Porcelain Serving Platters, 14 Inch | Tiered Cupcake Stand for Party, Fruit Tray, Trays for Serving Food, Dessert Stand with Collapsible Sturdier Metal Rack
Units sold400B0D2V6CMFD
$39.99·★4.6·1.4K revsMALACASA 3 Tier Serving Tray, Porcelain Tiered Serving Trays Platters, 12 Inch Serving Stand with Platters,Black Dessert Stand with Collapsible Sturdier Metal Rack,Series PLAT
Units sold100
Trending Plat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D2V6CMFD booked 100 units at $39.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2V6CMFD
MALACASA 3 Tier Serving Tray, Porcelain Tiered Serving Trays Platters, 12 Inch Serving Stand with Platters,Black Dessert Stand with Collapsible Sturdier Metal Rack,Series PLAT
Price
$39.99
Rating
4.6
Reviews
1.4K
Latest month sales
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