Plaster Of Paris Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plaster Of Paris sales on Amazon US totaled 48,400 units in July 2026 (▲ 12.0% vs. the prior month), generating an estimated $653,646 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.5% of unit volume and 66.3% of revenue, while a typical listing is priced at $22.76. The keyword itself pulled 37,465 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the plaster of paris Top 50 moved 636,750 units and $8,577,363 in cumulative sales — an average of 53,063 units and $714,780 per month. Monthly throughput topped out at 93,600 units in December 2025 and dipped to 34,200 in May 2026, leaving the latest reading 2.3% higher than August 2025.
Plaster Of Paris Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.4K
▲ 12.0% MoM
Monthly Revenue 2026/07
$653.6K
▲ 8.3% MoM
Top 10 Market Share 2026/07
78.5%
Plaster Of Paris Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plaster of paris listing on Amazon US in July 2026 is ASIN B089T7PX27 (Brand: Crayola), which sold 20,000 units at $11.24 apiece — equal to 41.3% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $433,150 in July 2026 — 78.5% of unit volume and 66.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plaster Of Paris' on Amazon
July 2026
Is 78.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B089T7PX27
Crayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
20K
▲ 0.0%vs. prior month
$236.8K
latest month
12-month trend
B008SR3W1G
DAP Plaster of Paris (Dry Mix), White, 4 Lb Box (7079810308)
4K
▲ 300.0%vs. prior month
$21.2K
latest month
12-month trend
B0DPLBNZNG
Luna Bean Baby Casting Kit - Hand & Foot Keepsake Mold, 2pc, New Mom Gift | The original baby casting kit - captures newborn hand & foot forever. Non-toxic, safe, easy - perfect new mom gift
3K
▲ 50.0%vs. prior month
$69K
latest month
12-month trend
B000BQQ1P6
DAP Plaster of Paris (Dry Mix), White, 8 Lb Tub (7079810310)
3K
▲ 50.0%vs. prior month
$38.4K
latest month
12-month trend
B000BQPIAA
DAP Patching Plaster, White, 32 Oz (7079852084)
2K
▲ 0.0%vs. prior month
$10.3K
latest month
12-month trend
B09F9K974Y
Clatoon 10Pcs Silicone Clay Sculpting Tool, Modeling Dotting Tool | Pottery Craft use for DIY Handicraft, Silicone Brush, Sculpture Pottery, Nail Art
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plaster Of Paris Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing plaster of paris brand in July 2026, moving 20,000 units across 1 ASIN for 52.6% of Top 10 volume. DAP follows with 10,000 units (26.3%), ahead of Luna Bean on 3,000 units (7.9%).
With 7 brands splitting the Top 10 and 86.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.08 to $22.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
1 ASIN in Top 10
52.6%
Units
20K
Revenue
$236.8K
Avg. price
$11.24
B089T7PX27
$11.24·★4.6·24.9K revsCrayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
Units sold20K
DAP
4 ASINs in Top 10
26.3%
Units
10K
Revenue
$78.1K
Avg. price
$9.08
B008SR3W1G
$11.48·★4.8·2.2K revsDAP Plaster of Paris (Dry Mix), White, 4 Lb Box (7079810308)
Units sold4KB000BQQ1P6
$12.79·★4.5·2K revsDAP Plaster of Paris (Dry Mix), White, 8 Lb Tub (7079810310)
Units sold3KB000BQPIAA
$5.25·★4.4·1.5K revsDAP Patching Plaster, White, 32 Oz (7079852084)
Units sold2KB000BQLT0S
$6.80·★4.7·3.7K revsDAP Plaster of Paris (Dry Mix), White, 4 Lb Tub (7079810308)
Units sold1K
Luna Bean
1 ASIN in Top 10
7.9%
Units
3K
Revenue
$69K
Avg. price
$22.98
B0DPLBNZNG
$22.98·★4.2·992 revsLuna Bean Baby Casting Kit - Hand & Foot Keepsake Mold, 2pc, New Mom Gift | The original baby casting kit - captures newborn hand & foot forever. Non-toxic, safe, easy - perfect new mom gift
Units sold3K
Trending Plaster Of Paris Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08XWFGH67 leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B008SR3W1G close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08XWFGH67
Perfect Cast Mold Casting Powder, Fast-Curing, Non-Toxic, Water-Based Material for DIY Sculptures, Jewelry, Crafts & Models, USA Made, 4 lb Bag
Price
$7.49
Rating
4.6
Reviews
1.4K
Latest month sales
B008SR3W1G
DAP Plaster of Paris (Dry Mix), White, 4 Lb Box (7079810308)
Price
$11.48
Rating
4.8
Reviews
2.2K
Latest month sales
B0FR8CDYL6
Drywall Repair Kit 12.2 Oz Wall Patch Repair Kit Wall Mending Agent | Spackle Wall Repair with Wall Patches/Sanding Sponge/Putty Knife/Scrapers/Gloves, Wall Surface Hole Quick and Easy Solution
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.7
Reviews
294
Latest month sales
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