Plaster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Band-Aid is the best-performing plaster brand in July 2026, moving 140,000 units across 3 ASINs for 67.6% of Top 10 volume. DAP follows with 27,000 units (13.0%), ahead of 3M on 10,000 units (4.8%).

With 6 brands splitting the Top 10 and 85.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.27 to $10.83, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0787YVM95 booked 7K units at $8.88, with ▲ 40.0% MoM change. On the growth side, B008SR3W1G leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B002PMSSC8 close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.