Plaque Remover For Teeth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plaque Remover For Teeth sales on Amazon US totaled 906,000 units in July 2026 (▼ 8.0% vs. the prior month), generating an estimated $16,096,080 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 57.7% of revenue, while a typical listing is priced at $19.45. The keyword itself pulled 54,872 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the plaque remover for teeth Top 50 moved 10,424,200 units and $182,802,791 in cumulative sales — an average of 868,683 units and $15,233,566 per month. Monthly throughput topped out at 1,008,300 units in October 2025 and dipped to 499,500 in May 2026, leaving the latest reading 7.7% higher than August 2025.
Plaque Remover For Teeth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
906K
▼ 8.0% MoM
Monthly Revenue 2026/07
$16.1M
▼ 16.3% MoM
Top 10 Market Share 2026/07
59.6%
Plaque Remover For Teeth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plaque remover for teeth listing on Amazon US in July 2026 is ASIN B083JHCCV2 (Brand: Boka), which sold 100,000 units at $11.62 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 540,000 units and $9,282,800 in July 2026 — 59.6% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plaque Remover For Teeth' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0BG52SJ5N
COSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
70K
▲ 40.0%vs. prior month
$2.1M
latest month
12-month trend
B075WWYBJ7
Retainer Cleaner Tablets, Denture Cleaner, Mint, 4 Month Supply by M3 | Compatible with Retainer Cleaner Machine & Ultrasonic Retainer Cleaner, Helps Remove Tough Stains, Buildup, Odors & Plaque
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
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Best Plaque Remover For Teeth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing plaque remover for teeth brand in July 2026, moving 170,000 units across 3 ASINs for 31.5% of Top 10 volume. Boka follows with 100,000 units (18.5%), ahead of COSLUS on 70,000 units (13.0%).
With 8 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.62 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
3 ASINs in Top 10
31.5%
Units
170K
Revenue
$2.9M
Avg. price
$18.64
B09F8FZ18G
$14.94·★4.8·30.8K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100KB0DPNGKZ9P
$19.99·★4.4·9.3K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50KB0D1HPLTWZ
$20.99·★4.8·5.2K revsCrest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste, Sensitivity Protection, Whitens Teeth, Anticavity, Plaque Control
Units sold20K
Boka
1 ASIN in Top 10
18.5%
Units
100K
Revenue
$1.1M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.8K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
COSLUS
1 ASIN in Top 10
13.0%
Units
70K
Revenue
$2.1M
Avg. price
$39.99
B0BG52SJ5N
$39.99·★4.4·53.1K revsCOSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
Units sold70K
Trending Plaque Remover For Teeth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B0D1FZW65X leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B08DNZWR33 close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B0D1FZW65X
COSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Pink
Price
$37.09
Rating
4.4
Reviews
53.1K
Latest month sales
B08DNZWR33
Dental Tools HOKIN Plaque Remover Teeth Cleaning Tool 4 Pcs Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
22.2K
Latest month sales
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