Plaque Off Powder Dog Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plaque Off Powder Dog sales on Amazon US totaled 177,700 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $4,208,956 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 52.4% of revenue, while a typical listing is priced at $27.21. The keyword itself pulled 31,413 Amazon queries over the same period (▲ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the plaque off powder dog Top 50 moved 2,061,950 units and $50,896,498 in cumulative sales — an average of 171,829 units and $4,241,375 per month. Monthly throughput topped out at 192,300 units in February 2026 and dipped to 110,850 in May 2026, leaving the latest reading 25.7% higher than August 2025.
Plaque Off Powder Dog Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.7K
▼ 4.3% MoM
Monthly Revenue 2026/07
$4.2M
▼ 8.2% MoM
Top 10 Market Share 2026/07
64.7%
Plaque Off Powder Dog Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plaque off powder dog listing on Amazon US in July 2026 is ASIN B00RZDXA7K (Brand: Virbac), which sold 30,000 units at $12.29 apiece — equal to 16.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 115,000 units and $2,207,080 in July 2026 — 64.7% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plaque Off Powder Dog' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00RZDXA7K
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
30K
▲ 0.0%vs. prior month
$366.3K
latest month
12-month trend
B08CWY3TLW
Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz. | Perfect to Eliminate Bad Dog Breath and Cat Bad Breath – Fights Tartar & Plaque – So Easy, Just Add to Water – Vets Love It
20K
▲ 0.0%vs. prior month
$379K
latest month
12-month trend
B013NUFA62
ProDen PlaqueOff Powder for Dogs - Dog Tartar and Plaque Remover - 60g | VOHC Accepted Dental Powder for Pet Oral Care - Supports Fresher Breath and Dental Hygiene - 100% Natural Kelp Formula
10K
▲ 0.0%vs. prior month
$249.8K
latest month
12-month trend
B07FJQYVZ6
C.E.T. Veggiedent Fr3sh Plaque and Tartar Control Chews for Dogs, Medium | Vet recommended dental chews, plant-based formula, supports canine digestive health, VOHC approved for plaque & tartar
10K
▲ 0.0%vs. prior month
$334.3K
latest month
12-month trend
B0CC3ZVPRQ
Vetradent Water Additive, 17 oz | Biotrate™ Technology; Xylitol-Free, Alcohol-Free; Packaging May Vary
9K
▲ 12.5%vs. prior month
$141.8K
latest month
12-month trend
B004EA2OBK
ProDen PlaqueOff Powder for Cats - Cat Plaque Remover - 40g | VOHC Approved Pet Dental Powder - Cat Dental Powder to Reduce Tartar and Support Fresh Breath - Feline Oral Care
8K
▲ 60.0%vs. prior month
$127.2K
latest month
12-month trend
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Best Plaque Off Powder Dog Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Virbac is the best-performing plaque off powder dog brand in July 2026, moving 48,000 units across 3 ASINs for 41.7% of Top 10 volume. Oxyfresh follows with 20,000 units (17.4%), ahead of ProDen PlaqueOff on 18,000 units (15.7%).
With 7 brands splitting the Top 10 and 74.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.95 to $20.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Virbac
3 ASINs in Top 10
41.7%
Units
48K
Revenue
$823.7K
Avg. price
$20.92
B00RZDXA7K
$12.29·★4.6·17.2K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
Units sold30KB07FJQYVZ6
$33.99·★4.6·12.6K revsC.E.T. Veggiedent Fr3sh Plaque and Tartar Control Chews for Dogs, Medium | Vet recommended dental chews, plant-based formula, supports canine digestive health, VOHC approved for plaque & tartar
Units sold10KB0812LRBMP
$16.49·★4.4·14.7K revsC.E.T. Enzymatic Oral Hygiene Chews for Dogs, Tartar Control, Extra Small | Dual-enzyme system, single layer beefhide, chicken flavored plaque control, oral hygiene care for extra small dogs
Units sold8K
Oxyfresh
1 ASIN in Top 10
17.4%
Units
20K
Revenue
$379K
Avg. price
$18.95
B08CWY3TLW
$18.95·★4.3·40.3K revsOxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz. | Perfect to Eliminate Bad Dog Breath and Cat Bad Breath – Fights Tartar & Plaque – So Easy, Just Add to Water – Vets Love It
Units sold20K
ProDen PlaqueOff
2 ASINs in Top 10
15.7%
Units
18K
Revenue
$377K
Avg. price
$20.45
B013NUFA62
$24.99·★4.2·19.1K revsProDen PlaqueOff Powder for Dogs - Dog Tartar and Plaque Remover - 60g | VOHC Accepted Dental Powder for Pet Oral Care - Supports Fresher Breath and Dental Hygiene - 100% Natural Kelp Formula
Units sold10KB004EA2OBK
$15.90·★4.1·5.5K revsProDen PlaqueOff Powder for Cats - Cat Plaque Remover - 40g | VOHC Approved Pet Dental Powder - Cat Dental Powder to Reduce Tartar and Support Fresh Breath - Feline Oral Care
Units sold8K
Trending Plaque Off Powder Dog Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004EA2OBK booked 8K units at $15.90, with ▲ 60.0% MoM change. On the growth side, B07Z9QCFKC leads positive momentum with ▲ 100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004EA2OBK
ProDen PlaqueOff Powder for Cats - Cat Plaque Remover - 40g | VOHC Approved Pet Dental Powder - Cat Dental Powder to Reduce Tartar and Support Fresh Breath - Feline Oral Care
Price
$15.90
Rating
4.1
Reviews
5.5K
Latest month sales
B0FKTR2SQS
Dental Fresh Advanced Plaque & Tartar Water Additive for Dogs & Cats, 17 oz | Flavorless formula helps reduce plaque and tartar while supporting cleaner teeth and fresher breath
Price
$11.99
Rating
4.3
Reviews
25.3K
Latest month sales
B07Z9QCFKC
ProDen Mini Dental Bones for Dogs - Vegetable Fusion - 12oz | Dog Teeth Cleaning Chews for Fresher Breath - VOHC Approved Dental Chews to Reduce Plaque & Tartar - Small and Toy Breeds
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.2
Reviews
380
Latest month sales
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