Planer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Planer sales on Amazon US totaled 74,250 units in July 2026 (▲ 6.5% vs. the prior month), generating an estimated $1,340,313 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.8% of unit volume and 37.6% of revenue, while a typical listing is priced at $78.29. The keyword itself pulled 23,134 Amazon queries over the same period (▲ 17.5% MoM).

Zooming out to the 12-month window ending July 2026, the planer Top 50 moved 579,550 units and $17,446,810 in cumulative sales — an average of 48,296 units and $1,453,901 per month. Monthly throughput topped out at 74,300 units in January 2026 and dipped to 29,850 in May 2026, leaving the latest reading 140.7% higher than August 2025.

579.5KTotal units sold · Last 12 months
$17.4MTotal revenue · Last 12 months
23.1K▲ 17.5% MoM
Monthly search volume
$78.29Avg. price · July 2026

Planer Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales30.9K
Revenue$1.3M

2025/09

Sales30.7K
Revenue$1.3M

2025/10

Sales38.6K
Revenue$1.1M

2025/11

Sales57.6K
Revenue$1.9M

2025/12

Sales71.2K
Revenue$2.6M

2026/01

Sales74.3K
Revenue$1.5M

2026/02

Sales36.4K
Revenue$1.4M

2026/03

Sales32.5K
Revenue$1.8M

2026/04

Sales33.6K
Revenue$1.1M

2026/05

Sales29.9K
Revenue$659.6K

2026/06

Sales69.7K
Revenue$1.4M
74.3K

2026/07

Sales74.3K
Revenue$1.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

74.3K

▲ 6.5% MoM

Monthly Revenue 2026/07

$1.3M

▼ 4.2% MoM

Top 10 Market Share 2026/07

76.8%

See the Top 10 ASINs driving 76.8% of sales

Planer Market Share & Sales Concentration on Amazon US — July 2026

The most-sold planer listing on Amazon US in July 2026 is ASIN B0FH64LBW5 (Brand: VALOME), which sold 10,000 units at $9.99 apiece — equal to 13.5% of every unit tracked in this report.

The Top 10 ASINs account for 57,000 units and $503,360 in July 2026 — 76.8% of unit volume and 37.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Planer' on Amazon

July 2026
ASINSIGHT Logo
76.8% Volume Share 57K units sold
37.6% Revenue Share $503.4K estimated
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Top 5 Volume Share breakdown

B0FH64LBW5 13.5%
B0FG7QLGF5 13.5%
B0DX77MNP3 12.1%
B0FB2FCSSP 9.4%
B0GDWTXGPV 9.4%
Others 42.1%
#1
Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Agenda Book, A5(6.3'' x 8.5''), Hardcover, Sprial Bound, Inner Pocket, Office and School Use

B0FH64LBW5

Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Agenda Book, A5(6.3'' x 8.5''), Hardcover, Sprial Bound, Inner Pocket, Office and School Use

$9.99· 4.7·2.9K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$75.4K

latest month

Monthly Trend

12-month trend

#2
Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Planner | 6.3" x 8.5", Hardcover Academic Calendar, Teacher Student Agenda Book with Tabs, School Office Supplies, Wildflowers

B0FG7QLGF5

Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Planner | 6.3" x 8.5", Hardcover Academic Calendar, Teacher Student Agenda Book with Tabs, School Office Supplies, Wildflowers

$7.99· 4.7·2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$68.5K

latest month

Monthly Trend

12-month trend

#3
Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Daily Agenda Book, A5(6.3'' x 8.5''), Sprial Bound, Inner Pocket, Office School Use

B0DX77MNP3

Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Daily Agenda Book, A5(6.3'' x 8.5''), Sprial Bound, Inner Pocket, Office School Use

$9.99· 4.7·3.2K reviews
Monthly Sales

9K

▲ 28.6%

vs. prior month

Revenue

$76.9K

latest month

Monthly Trend

12-month trend

#4
Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Book | 6.3" x 8.5", Hardcover Academic Calendar with Tabs, Teacher Student Agenda Book for School Office Supplies - Pink

B0FB2FCSSP

Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Book | 6.3" x 8.5", Hardcover Academic Calendar with Tabs, Teacher Student Agenda Book for School Office Supplies - Pink

$9.99· 4.7·1.3K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$44K

latest month

Monthly Trend

12-month trend

#5
Forvencer Academic Planner 2026-2027, Calendar Jul 2026-Jun 2027, 8.5"x11" | Hardcover Weekly & Monthly Planner, Daily Agenda Book with Tabs, College School Organizer for Student Teacher, Pink

B0GDWTXGPV

Forvencer Academic Planner 2026-2027, Calendar Jul 2026-Jun 2027, 8.5"x11" | Hardcover Weekly & Monthly Planner, Daily Agenda Book with Tabs, College School Organizer for Student Teacher, Pink

$16.99· 4.8·4K reviews
Monthly Sales

7K

▼ 12.5%

vs. prior month

Revenue

$104.7K

latest month

Monthly Trend

12-month trend

#6
Blue Sky 2026-2027 Weekly & Monthly Academic Planner, 5"x8", Enterprise | July 2026 - June 2027, Flexible Cover, Wirebound, Laminated Tabs, Academic Year

B0FYRBG61H

Blue Sky 2026-2027 Weekly & Monthly Academic Planner, 5"x8", Enterprise | July 2026 - June 2027, Flexible Cover, Wirebound, Laminated Tabs, Academic Year

$9.99· 4.6·4.1K reviews
Monthly Sales

4K

vs. prior month

Revenue

$38.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Planer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Taja is the best-performing planer brand in July 2026, moving 23,000 units across 4 ASINs for 40.4% of Top 10 volume. VALOME follows with 19,000 units (33.3%), ahead of Forvencer on 7,000 units (12.3%).

With 6 brands splitting the Top 10 and 86.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.49 to $16.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

40.4%
33.3%
12.3%
14.0%
Taja
VALOME
Forvencer
Other brands
1

Taja

4 ASINs in Top 10

40.4%

Units

23K

Revenue

$160.9K

Avg. price

$9.49

  • Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Planner | 6.3" x 8.5", Hardcover Academic Calendar, Teacher Student Agenda Book with Tabs, School Office Supplies, Wildflowers

    B0FG7QLGF5

    $7.99·4.7·2K revs

    Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Planner | 6.3" x 8.5", Hardcover Academic Calendar, Teacher Student Agenda Book with Tabs, School Office Supplies, Wildflowers

    Units sold10K
  • Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Book | 6.3" x 8.5", Hardcover Academic Calendar with Tabs, Teacher Student Agenda Book for School Office Supplies - Pink

    B0FB2FCSSP

    $9.99·4.7·1.3K revs

    Taja Planner 2026-2027, Jul 2026-Jun 2027 Monthly & Weekly Calendar Book | 6.3" x 8.5", Hardcover Academic Calendar with Tabs, Teacher Student Agenda Book for School Office Supplies - Pink

    Units sold7K
  • Taja Planner 2026-2027, 8.5" x 11" Calendar Planner, Jul 2026-Jun 2027 | Letter Hardcover Weekly & Monthly Academic Year Planner, Large Planning Agenda With Tabs, School & Office Supplies, Green

    B0GF2SGHCZ

    $12.99·4.6·887 revs

    Taja Planner 2026-2027, 8.5" x 11" Calendar Planner, Jul 2026-Jun 2027 | Letter Hardcover Weekly & Monthly Academic Year Planner, Large Planning Agenda With Tabs, School & Office Supplies, Green

    Units sold3K
  • Planner 2026-2027, Jul 2026-Jun 2027 Academic Monthly & Weekly Planner | 6.3" x 8.5" Hardcover Pretty Calendar Planner for Women, Spiral Organizer for School Office Home Supplies, Blue Floral

    B0FHHSVXPQ

    $6.99·4.7·944 revs

    Planner 2026-2027, Jul 2026-Jun 2027 Academic Monthly & Weekly Planner | 6.3" x 8.5" Hardcover Pretty Calendar Planner for Women, Spiral Organizer for School Office Home Supplies, Blue Floral

    Units sold3K
2

VALOME

2 ASINs in Top 10

33.3%

Units

19K

Revenue

$152.3K

Avg. price

$9.99

  • Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Agenda Book, A5(6.3'' x 8.5''), Hardcover, Sprial Bound, Inner Pocket, Office and School Use

    B0FH64LBW5

    $9.99·4.7·2.9K revs

    Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Agenda Book, A5(6.3'' x 8.5''), Hardcover, Sprial Bound, Inner Pocket, Office and School Use

    Units sold10K
  • Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Daily Agenda Book, A5(6.3'' x 8.5''), Sprial Bound, Inner Pocket, Office School Use

    B0DX77MNP3

    $9.99·4.7·3.2K revs

    Planner 2026-2027, Weekly and Monthly Calendar Planner, JUL 2026 - JUN 2027 | Academic Year, Daily Agenda Book, A5(6.3'' x 8.5''), Sprial Bound, Inner Pocket, Office School Use

    Units sold9K
3

Forvencer

1 ASIN in Top 10

12.3%

Units

7K

Revenue

$104.7K

Avg. price

$16.99

  • Forvencer Academic Planner 2026-2027, Calendar Jul 2026-Jun 2027, 8.5"x11" | Hardcover Weekly & Monthly Planner, Daily Agenda Book with Tabs, College School Organizer for Student Teacher, Pink

    B0GDWTXGPV

    $16.99·4.8·4K revs

    Forvencer Academic Planner 2026-2027, Calendar Jul 2026-Jun 2027, 8.5"x11" | Hardcover Weekly & Monthly Planner, Daily Agenda Book with Tabs, College School Organizer for Student Teacher, Pink

    Units sold7K

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