Pj Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pj sales on Amazon US totaled 10,550 units in July 2026 (▼ 16.3% vs. the prior month), generating an estimated $219,278 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 55.5% of revenue, while a typical listing is priced at $19.76. The keyword itself pulled 15,105 Amazon queries over the same period (▼ 24.3% MoM).
Zooming out to the 12-month window ending July 2026, the pj Top 50 moved 79,200 units and $1,847,497 in cumulative sales — an average of 6,600 units and $153,958 per month. Monthly throughput topped out at 12,600 units in June 2026 and dipped to 4,250 in January 2026, leaving the latest reading 131.9% higher than August 2025.
Pj Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.6K
▼ 16.3% MoM
Monthly Revenue 2026/07
$219.3K
▼ 23.9% MoM
Top 10 Market Share 2026/07
56.9%
Pj Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pj listing on Amazon US in July 2026 is ASIN B0DGV8TM17 (Brand: Hanes), which sold 2,000 units at $28.99 apiece — equal to 19.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,000 units and $121,802 in July 2026 — 56.9% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pj' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DGV8TM17
Hanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
2K
▼ 33.3%vs. prior month
$50.8K
latest month
12-month trend
B071Y32HFP
Ekouaer Pajamas Set for Women Short Sleeve Sleepwear Button Down Pj XS-XXXL
1K
▲ 0.0%vs. prior month
$15.9K
latest month
12-month trend
B0G6KMFKRV
Ekouaer Womens Pajama Sets Button Up Pjs 2 Piece Short Sleeve Sleepwear
500
▲ 150.0%vs. prior month
$7.5K
latest month
12-month trend
B0G25HY6L5
Ekouaer Womens Pajama Sets Sexy Lounge Sets Side Split Short Pj Sets
400
▲ 100.0%vs. prior month
$7.3K
latest month
12-month trend
B0G6XRWCFP
Ekouaer Pajama for Women Set 2 Piece Ruffle Pjs Soft Tank Top and Shorts
400
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0DGV94GB9
Hanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
400
▼ 50.0%vs. prior month
$10.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pj Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ekouaer is the best-performing pj brand in July 2026, moving 3,200 units across 7 ASINs for 53.3% of Top 10 volume. Hanes follows with 2,400 units (40.0%), ahead of Addtoo on 400 units (6.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $29.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ekouaer
7 ASINs in Top 10
53.3%
Units
3.2K
Revenue
$54.9K
Avg. price
$16.13
B071Y32HFP
$14.99·★4.6·9.1K revsEkouaer Pajamas Set for Women Short Sleeve Sleepwear Button Down Pj XS-XXXL
Units sold1KB0G6KMFKRV
$16.99·★4.6·377 revsEkouaer Womens Pajama Sets Button Up Pjs 2 Piece Short Sleeve Sleepwear
Units sold500B0G25HY6L5
$14.99·★4.6·586 revsEkouaer Womens Pajama Sets Sexy Lounge Sets Side Split Short Pj Sets
Units sold400B0G6XRWCFP
$14.99·★4.5·631 revsEkouaer Pajama for Women Set 2 Piece Ruffle Pjs Soft Tank Top and Shorts
Units sold400B0FSRNK2H2
$26.99·★4.6·487 revsEkouaer Pajamas for Women Set Button Up Soft Pjs Short Sleeve Lounge Sets
Units sold300B0G25LTT9D
$14.99·★4.6·590 revsEkouaer Womens Pajama Sets Sexy Lounge Sets Side Split Short Pj Sets
Units sold300B0B5T9YPKY
$8.99·★4.3·2.6K revsEkouaer Satin Pajama Set for Women Silk Pjs Sets Camisole Top and Shorts
Units sold300
Hanes
2 ASINs in Top 10
40.0%
Units
2.4K
Revenue
$60.9K
Avg. price
$29.49
B0DGV8TM17
$28.99·★4.3·3.4K revsHanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
Units sold2KB0DGV94GB9
$29.99·★4.3·3.4K revsHanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
Units sold400
Addtoo
1 ASIN in Top 10
6.7%
Units
400
Revenue
$6K
Avg. price
$14.99
B0D8Y6VPL7
$14.99·★4.7·601 revsAddtoo Womens Summer Pajama Sets 2 Piece Short Sleeve Casual Loungewear
Units sold400
Trending Pj Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G6KMFKRV booked 500 units at $16.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G6KMFKRV
Ekouaer Womens Pajama Sets Button Up Pjs 2 Piece Short Sleeve Sleepwear
Price
$16.99
Rating
4.6
Reviews
377
Latest month sales
B0G25HY6L5
Ekouaer Womens Pajama Sets Sexy Lounge Sets Side Split Short Pj Sets
Price
$14.99
Rating
4.6
Reviews
586
Latest month sales
B0D8Y6VPL7
Addtoo Womens Summer Pajama Sets 2 Piece Short Sleeve Casual Loungewear
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
601
Latest month sales
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