Pizza Dough Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pizza Dough sales on Amazon US totaled 166,100 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $1,244,849 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.8% of unit volume and 38.7% of revenue, while a typical listing is priced at $9.73. The keyword itself pulled 68,730 Amazon queries over the same period (▲ 14.6% MoM).
Zooming out to the 12-month window ending July 2026, the pizza dough Top 50 moved 2,001,950 units and $14,782,661 in cumulative sales — an average of 166,829 units and $1,231,888 per month. Monthly throughput topped out at 206,750 units in February 2026 and dipped to 109,900 in May 2026, leaving the latest reading 16.2% higher than August 2025.
Pizza Dough Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.1K
▼ 7.1% MoM
Monthly Revenue 2026/07
$1.2M
▼ 5.8% MoM
Top 10 Market Share 2026/07
54.8%
Pizza Dough Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pizza dough listing on Amazon US in July 2026 is ASIN B07FQW9CM3 (Brand: TOTINO'S), which sold 20,000 units at $4.49 apiece — equal to 12.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $481,450 in July 2026 — 54.8% of unit volume and 38.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pizza Dough' on Amazon
July 2026
Is 54.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07FQW9CM3
Totino's Pizza Rolls, Pepperoni, Frozen, 50 Rolls, 24.8 oz | Pepperoni Filling, Crispy Golden Pockets, Microwave, Oven, or Air Fryer, Great With Dips
20K
▼ 33.3%vs. prior month
$89.4K
latest month
12-month trend
B074H77YMJ
365 by Whole Foods Market, Organic Pizza Sauce, 14 Ounce
10K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
B07VJK7VKJ
365 By Whole Foods Market, Pizza Blend Cheese, Shredded, 8 Ounce
10K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B08HZJ798S
King Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
10K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
B000O6GA54
Amy's Frozen Cheese Pizza, Hand Stretched Crust, (1 Pack) 13 Ounce | Full Size, Made with Organic Tomatoes and Flour
8K
▲ 14.3%vs. prior month
$77.8K
latest month
12-month trend
B0B7ZQQ1NZ
Rao's Made For Home Uncured Pepperoni Pizza Frozen Pizza, 18.3 Oz Box
7K
▲ 0.0%vs. prior month
$68.1K
latest month
12-month trend
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Best Pizza Dough Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOTINO'S is the best-performing pizza dough brand in July 2026, moving 20,000 units across 1 ASIN for 22.0% of Top 10 volume. 365 by Whole Foods Market follows with 20,000 units (22.0%), ahead of Rao's Homemade on 14,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.99 to $9.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOTINO'S
1 ASIN in Top 10
22.0%
Units
20K
Revenue
$89.4K
Avg. price
$4.49
B07FQW9CM3
$4.49·★4.6·6.2K revsTotino's Pizza Rolls, Pepperoni, Frozen, 50 Rolls, 24.8 oz | Pepperoni Filling, Crispy Golden Pockets, Microwave, Oven, or Air Fryer, Great With Dips
Units sold20K
365 by Whole Foods Market
2 ASINs in Top 10
22.0%
Units
20K
Revenue
$59.8K
Avg. price
$2.99
B074H77YMJ
$2.49·★4.6·8.3K revs365 by Whole Foods Market, Organic Pizza Sauce, 14 Ounce
Units sold10KB07VJK7VKJ
$3.49·★4.6·8.2K revs365 By Whole Foods Market, Pizza Blend Cheese, Shredded, 8 Ounce
Units sold10K
Rao's Homemade
2 ASINs in Top 10
15.4%
Units
14K
Revenue
$103K
Avg. price
$9.13
B0B7ZQQ1NZ
$13.49·★4.3·693 revsRao's Made For Home Uncured Pepperoni Pizza Frozen Pizza, 18.3 Oz Box
Units sold7KB0C21VXBSQ
$4.76·★4.6·223 revsRao's Homemade Classic Pizza Sauce Made with Italian Tomatoes, 12.3 oz
Units sold7K
Trending Pizza Dough Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07JB4WT2X leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B00CPOO4VU close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07JB4WT2X
Chef Boyardee Pepperoni Pizza Maker, 31.85 oz
Price
$5.85
Rating
4.4
Reviews
1.7K
Latest month sales
B00CPOO4VU
Mama Mary's 7" Original Ready to Bake Pizza Crusts, 3 Count
Price
$2.97
Rating
4.1
Reviews
2.4K
Latest month sales
B0CM3ML9TZ
Adjustable Rolling Pin with Thickness Rings for Baking, Stainless Steel Designs Dough Roller Pins for Cookie Decorating Baking Supplies Fondant Cake Baker
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
2.4K
Latest month sales
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