Pixie Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Pixie Sticks sales on Amazon US totaled 264,500 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $3,222,225 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 47.2% of revenue, while a typical listing is priced at $15.72. The keyword itself pulled 21,906 Amazon queries over the same period (▲ 10.2% MoM).

Zooming out to the 12-month window ending July 2026, the pixie sticks Top 50 moved 3,349,850 units and $44,136,160 in cumulative sales — an average of 279,154 units and $3,678,013 per month. Monthly throughput topped out at 409,100 units in October 2025 and dipped to 194,300 in November 2025, leaving the latest reading 2.1% higher than August 2025.

3.3MTotal units sold · Last 12 months
$44.1MTotal revenue · Last 12 months
21.9K▲ 10.2% MoM
Monthly search volume
$15.72Avg. price · July 2026

Pixie Sticks Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales259K
Revenue$3.5M

2025/09

Sales274K
Revenue$3.8M

2025/10

Sales409.1K
Revenue$6.6M

2025/11

Sales194.3K
Revenue$2.5M

2025/12

Sales272.1K
Revenue$3.4M

2026/01

Sales232.6K
Revenue$3M

2026/02

Sales323.6K
Revenue$4.3M

2026/03

Sales314.1K
Revenue$4M

2026/04

Sales302K
Revenue$3.7M

2026/05

Sales198K
Revenue$2.4M

2026/06

Sales306.5K
Revenue$3.7M
264.5K

2026/07

Sales264.5K
Revenue$3.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

264.5K

▼ 13.7% MoM

Monthly Revenue 2026/07

$3.2M

▼ 12.7% MoM

Top 10 Market Share 2026/07

56.0%

See the Top 10 ASINs driving 56.0% of sales

Pixie Sticks Market Share & Sales Concentration on Amazon US — July 2026

The most-sold pixie sticks listing on Amazon US in July 2026 is ASIN B00KRFL5SO (Brand: Mott's), which sold 30,000 units at $6.97 apiece — equal to 11.3% of every unit tracked in this report.

The Top 10 ASINs account for 148,000 units and $1,521,960 in July 2026 — 56.0% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Pixie Sticks' on Amazon

July 2026
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56.0% Volume Share 148K units sold
47.2% Revenue Share $1.5M estimated
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Top 5 Volume Share breakdown

B00KRFL5SO 11.3%
B06XGNL1RX 11.3%
B0017L4PH0 7.6%
B01N2UTKE9 3.8%
B07CY78RVR 3.8%
Others 62.2%
#1
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C

B00KRFL5SO

Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C

$6.97· 4.7·64.1K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$209.1K

latest month

Monthly Trend

12-month trend

#2
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers

B06XGNL1RX

Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers

$8.54· 4.8·88.6K reviews
Monthly Sales

30K

▼ 25.0%

vs. prior month

Revenue

$116.1K

latest month

Monthly Trend

12-month trend

#3
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

B0017L4PH0

Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

$9.84· 4.8·81.3K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$196.8K

latest month

Monthly Trend

12-month trend

#4
Dum Dums Original Mix 400 ct. Bag - All-Time Classic Flavors, Assorted Suckers in Bulk Candy Bag - Individually Wrapped Lollipops for Any Occasion

B01N2UTKE9

Dum Dums Original Mix 400 ct. Bag - All-Time Classic Flavors, Assorted Suckers in Bulk Candy Bag - Individually Wrapped Lollipops for Any Occasion

$29.49· 4.7·9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$290K

latest month

Monthly Trend

12-month trend

#5
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags

B07CY78RVR

Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags

$21.37· 4.8·88.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$213.7K

latest month

Monthly Trend

12-month trend

#6
Sour Patch Kids, Big Kids Soft and Chewy Gummy Candy, Share Size, 12 Ounce

B08LQ1H9B7

Sour Patch Kids, Big Kids Soft and Chewy Gummy Candy, Share Size, 12 Ounce

$3.96· 4.7·3.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$19.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Pixie Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Ring Pop is the best-performing pixie sticks brand in July 2026, moving 40,000 units across 2 ASINs for 27.0% of Top 10 volume. Mott's follows with 30,000 units (20.3%), ahead of Airheads on 20,000 units (13.5%).

With 8 brands splitting the Top 10 and 60.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $14.96, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

27.0%
20.3%
13.5%
39.2%
Ring Pop
Mott's
Airheads
Other brands
1

Ring Pop

2 ASINs in Top 10

27.0%

Units

40K

Revenue

$329.8K

Avg. price

$14.96

  • Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers

    B06XGNL1RX

    $8.54·4.8·88.6K revs

    Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers

    Units sold30K
  • Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags

    B07CY78RVR

    $21.37·4.8·88.6K revs

    Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags

    Units sold10K
2

Mott's

1 ASIN in Top 10

20.3%

Units

30K

Revenue

$209.1K

Avg. price

$6.97

  • Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C

    B00KRFL5SO

    $6.97·4.7·64.1K revs

    Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C

    Units sold30K
3

Airheads

1 ASIN in Top 10

13.5%

Units

20K

Revenue

$196.8K

Avg. price

$9.84

  • Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

    B0017L4PH0

    $9.84·4.8·81.3K revs

    Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

    Units sold20K

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