Pink Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pink Nail Polish sales on Amazon US totaled 166,100 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $1,959,374 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.2% of unit volume and 57.4% of revenue, while a typical listing is priced at $11.37. The keyword itself pulled 33,708 Amazon queries over the same period (▼ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the pink nail polish Top 50 moved 1,674,700 units and $19,785,109 in cumulative sales — an average of 139,558 units and $1,648,759 per month. Monthly throughput topped out at 193,800 units in June 2026 and dipped to 95,400 in May 2026, leaving the latest reading 21.7% higher than August 2025.
Pink Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.1K
▼ 14.3% MoM
Monthly Revenue 2026/07
$2M
▼ 15.8% MoM
Top 10 Market Share 2026/07
54.2%
Pink Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pink nail polish listing on Amazon US in July 2026 is ASIN B07F12SZDS (Brand: beetles Gel Polish), which sold 30,000 units at $7.00 apiece — equal to 18.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $1,124,070 in July 2026 — 54.2% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pink Nail Polish' on Amazon
July 2026
Is 54.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07F12SZDS
Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
30K
▲ 0.0%vs. prior month
$234.6K
latest month
12-month trend
B0BWF17Q5T
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set, 6 Colors | Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit, Nail Concealer for Salon DIY Manicure Gift Women
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0D2MG495V
Beetles Fall Gel Polish Set, Fingertip Palette Collection, 32 Colors | With Base Glossy Matte Glitter Top Coat, Pink Red Blue Purple Brown Yellow Green Black White Gel, UV LED Lamp Nails Gifts
9K
▼ 10.0%vs. prior month
$207.6K
latest month
12-month trend
B000NG889Q
OPI Nail Lacquer Classic Nail Polish Colors | Nude & Brown Shades | Crème, Shimmer, and Glitter Chip Resistant Nail-Polish | Fast Drying, Streak-free Formula | 0.5 Fl Oz
7K
▼ 12.5%vs. prior month
$83.9K
latest month
12-month trend
B09Z2LQM6Q
GAOY Sheer Light Pink Gel Nail Polish, 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
7K
▼ 12.5%vs. prior month
$54.7K
latest month
12-month trend
B0CGZBNB24
Beetles 44pcs Gel Nail Polish Set, Colorful Muse Collection, 36 Fall Colors | With Base Gloosy Matte Glitter Top Coat, Pink Nude Red Yellow Green Black White Gel, UV LED Needed Salon DIY Home Gifts
6K
▲ 0.0%vs. prior month
$150.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pink Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
beetles Gel Polish is the best-performing pink nail polish brand in July 2026, moving 61,000 units across 5 ASINs for 67.8% of Top 10 volume. OPI follows with 7,000 units (7.8%), ahead of GAOY on 7,000 units (7.8%).
With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $15.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
beetles Gel Polish
5 ASINs in Top 10
67.8%
Units
61K
Revenue
$738.2K
Avg. price
$15.39
B07F12SZDS
$7.00·★4.6·104K revsBeetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
Units sold30KB0BWF17Q5T
$9.99·★4.5·20.9K revsbeetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set, 6 Colors | Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit, Nail Concealer for Salon DIY Manicure Gift Women
Units sold10KB0D2MG495V
$22.99·★4.3·26.3K revsBeetles Fall Gel Polish Set, Fingertip Palette Collection, 32 Colors | With Base Glossy Matte Glitter Top Coat, Pink Red Blue Purple Brown Yellow Green Black White Gel, UV LED Lamp Nails Gifts
Units sold9KB0CGZBNB24
$26.99·★4.5·28.5K revsBeetles 44pcs Gel Nail Polish Set, Colorful Muse Collection, 36 Fall Colors | With Base Gloosy Matte Glitter Top Coat, Pink Nude Red Yellow Green Black White Gel, UV LED Needed Salon DIY Home Gifts
Units sold6KB0DP8JXRYS
$9.99·★4.5·14.3K revsBeetles Nude Gel Nail Polish Set, 6 Colors Nude Pink Brown Neutral Jelly | Gel Polish Kit Sheer Translucent Effect Soak Off UV Nail Art Design Drunken Rose Collection Manicure Gift for Women
Units sold6K
OPI
1 ASIN in Top 10
7.8%
Units
7K
Revenue
$83.9K
Avg. price
$11.99
B000NG889Q
$11.99·★4.4·42.8K revsOPI Nail Lacquer Classic Nail Polish Colors | Nude & Brown Shades | Crème, Shimmer, and Glitter Chip Resistant Nail-Polish | Fast Drying, Streak-free Formula | 0.5 Fl Oz
Units sold7K
GAOY
1 ASIN in Top 10
7.8%
Units
7K
Revenue
$54.7K
Avg. price
$7.99
B09Z2LQM6Q
$7.99·★4.4·13.5K revsGAOY Sheer Light Pink Gel Nail Polish, 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
Units sold7K
Trending Pink Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D5GBH7Z5 booked 6K units at $9.99, with ▲ 200.0% MoM change. On the growth side, B0CR3NXRTZ leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5GBH7Z5
ROSALIND 30pcs All Seasons Gel Nail Polish Set with Base and Gel Top Coat | 26 Nude Blue Red Colors Gel Polish,3Pcs Glossy Matte Glitter Top Coat and Base Coat, Gel Nails art Kit, DIY Salon at Home
Price
$9.99
Rating
4.3
Reviews
2K
Latest month sales
B0GDCV2P5M
Manucurist Active Blur Powder Pink Matte Nail Strengthener Polish | Blurring Nail Care with Soft-Focus Effect for Smoother-Looking Weak Nails - No Lamp, Vegan, Plant-Based, Made in France
Price
$19.00
Rating
4.1
Reviews
5.3K
Latest month sales
B0CR3NXRTZ
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Creamy Pink-A1389)
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.3
Reviews
8.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this pink nail polish report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card