Pink Keychain Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Pink Keychain sales on Amazon US totaled 48,400 units in July 2026 (▲ 7.0% vs. the prior month), generating an estimated $682,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 69.6% of revenue, while a typical listing is priced at $11.49. The keyword itself pulled 18,894 Amazon queries over the same period (▼ 11.5% MoM).

Zooming out to the 12-month window ending July 2026, the pink keychain Top 50 moved 621,300 units and $10,563,813 in cumulative sales — an average of 51,775 units and $880,318 per month. Monthly throughput topped out at 77,550 units in November 2025 and dipped to 28,400 in May 2026, leaving the latest reading 5.4% lower than August 2025.

621.3KTotal units sold · Last 12 months
$10.6MTotal revenue · Last 12 months
18.9K▼ 11.5% MoM
Monthly search volume
$11.49Avg. price · July 2026

Pink Keychain Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales51.1K
Revenue$839.8K

2025/09

Sales47.1K
Revenue$1.1M

2025/10

Sales65.8K
Revenue$1.4M

2025/11

Sales77.5K
Revenue$1.5M

2025/12

Sales69.5K
Revenue$881.5K

2026/01

Sales40K
Revenue$568.4K

2026/02

Sales38.9K
Revenue$546K

2026/03

Sales60.6K
Revenue$1.1M

2026/04

Sales48.5K
Revenue$767K

2026/05

Sales28.4K
Revenue$445.5K

2026/06

Sales45.3K
Revenue$642.4K
48.4K

2026/07

Sales48.4K
Revenue$682.7K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

48.4K

▲ 7.0% MoM

Monthly Revenue 2026/07

$682.7K

▲ 6.3% MoM

Top 10 Market Share 2026/07

62.0%

See the Top 10 ASINs driving 62.0% of sales

Pink Keychain Market Share & Sales Concentration on Amazon US — July 2026

The most-sold pink keychain listing on Amazon US in July 2026 is ASIN B0DT44TSM2 (Brand: POP MART), which sold 7,000 units at $26.99 apiece — equal to 14.5% of every unit tracked in this report and 40% ahead of the No. 2 listing.

The Top 10 ASINs account for 30,000 units and $475,000 in July 2026 — 62.0% of unit volume and 69.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Pink Keychain' on Amazon

July 2026
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62.0% Volume Share 30K units sold
69.6% Revenue Share $475K estimated
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Top 5 Volume Share breakdown

B0DT44TSM2 14.5%
B09V3J1ZY8 10.3%
B0BYCC8WM4 8.3%
B0DFWNWCQ6 6.2%
B0FFGQ1J7J 6.2%
Others 54.5%
#1
POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

B0DT44TSM2

POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

$26.99·★ 4.7·3.6K reviews
Monthly Sales

7K

▲ 0.0%

vs. prior month

Revenue

$190.9K

latest month

Monthly Trend

12-month trend

#2
Guard Dog Security Quick Action Pepper Spray Self Defense Keychain, Maximum Strength 1.44 MC, OC Spray, 16-Foot Range, Twist-Lock Safety, Belt Clip for Easy Carry for Women and Men, Made in USA

B09V3J1ZY8

Guard Dog Security Quick Action Pepper Spray Self Defense Keychain, Maximum Strength 1.44 MC, OC Spray, 16-Foot Range, Twist-Lock Safety, Belt Clip for Easy Carry for Women and Men, Made in USA

$8.99·★ 4.6·7.8K reviews
Monthly Sales

5K

▲ 25.0%

vs. prior month

Revenue

$45K

latest month

Monthly Trend

12-month trend

#3
HerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold

B0BYCC8WM4

HerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold

$26.95·★ 4.6·2.4K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$93.6K

latest month

Monthly Trend

12-month trend

#4
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women

B0DFWNWCQ6

Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women

$7.99·★ 4.7·1.3K reviews
Monthly Sales

3K

▲ 50.0%

vs. prior month

Revenue

$21.2K

latest month

Monthly Trend

12-month trend

#5
JUSTTOP Leather Keychain, Carbon Fiber Car Key Chain with Anti-Lost D-Ring and 2 Key Ring, Keychain Wristlet, Car Accessories, Universal Keychain for Men and Women (Black)

B0FFGQ1J7J

JUSTTOP Leather Keychain, Carbon Fiber Car Key Chain with Anti-Lost D-Ring and 2 Key Ring, Keychain Wristlet, Car Accessories, Universal Keychain for Men and Women (Black)

$5.99·★ 4.5·573 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$18K

latest month

Monthly Trend

12-month trend

#6
RORRY CharmGo Portable Charger, 5000mAh Portable Charger Power Bank | Built-in Cables,Travel Keychain Battery Pack Essentions for Apple Watch 1~11 Series/Ultra/SE & iPhone Air/17/16/15/14/13/12

B0CM3CF17J

RORRY CharmGo Portable Charger, 5000mAh Portable Charger Power Bank | Built-in Cables,Travel Keychain Battery Pack Essentions for Apple Watch 1~11 Series/Ultra/SE & iPhone Air/17/16/15/14/13/12

$23.99·★ 4.3·8.7K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$53.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Pink Keychain Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

POP MART is the best-performing pink keychain brand in July 2026, moving 7,000 units across 1 ASIN for 23.3% of Top 10 volume. Guard Dog Security follows with 6,000 units (20.0%), ahead of HerTime2 on 4,000 units (13.3%).

Volume is spread across 9 brands, with the top three holding 56.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $26.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

23.3%
20.0%
13.3%
43.3%
POP MART
Guard Dog Security
HerTime2
Other brands
1

POP MART

1 ASIN in Top 10

23.3%

Units

7K

Revenue

$190.9K

Avg. price

$26.99

  • POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

    B0DT44TSM2

    $26.99·★4.7·3.6K revs

    POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

    Units sold7K
2

Guard Dog Security

2 ASINs in Top 10

20.0%

Units

6K

Revenue

$65.9K

Avg. price

$14.99

  • Guard Dog Security Quick Action Pepper Spray Self Defense Keychain, Maximum Strength 1.44 MC, OC Spray, 16-Foot Range, Twist-Lock Safety, Belt Clip for Easy Carry for Women and Men, Made in USA

    B09V3J1ZY8

    $8.99·★4.6·7.8K revs

    Guard Dog Security Quick Action Pepper Spray Self Defense Keychain, Maximum Strength 1.44 MC, OC Spray, 16-Foot Range, Twist-Lock Safety, Belt Clip for Easy Carry for Women and Men, Made in USA

    Units sold5K
  • Guard Dog Security Pepper Spray and Stun Gun Flashlight, Rechargeable, Self-Defense Keychain for Women, Pepper Spray Stun Gun Combo, Personal Security Value Set, Rechargeable Flashlight

    B0DF84T7B3

    $20.99·★4.5·606 revs

    Guard Dog Security Pepper Spray and Stun Gun Flashlight, Rechargeable, Self-Defense Keychain for Women, Pepper Spray Stun Gun Combo, Personal Security Value Set, Rechargeable Flashlight

    Units sold1K
3

HerTime2

1 ASIN in Top 10

13.3%

Units

4K

Revenue

$93.6K

Avg. price

$26.95

  • HerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold

    B0BYCC8WM4

    $26.95·★4.6·2.4K revs

    HerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold

    Units sold4K

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