Pink Folder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pink Folder sales on Amazon US totaled 99,950 units in July 2026 (▲ 177.9% vs. the prior month), generating an estimated $624,186 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.0% of unit volume and 65.1% of revenue, while a typical listing is priced at $8.36. The keyword itself pulled 39,258 Amazon queries over the same period (▲ 75.5% MoM).
Zooming out to the 12-month window ending July 2026, the pink folder Top 50 moved 475,950 units and $3,705,309 in cumulative sales — an average of 39,663 units and $308,776 per month. Monthly throughput topped out at 136,000 units in August 2025 and dipped to 12,350 in December 2025, leaving the latest reading 26.5% lower than August 2025.
Pink Folder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100K
▲ 177.9% MoM
Monthly Revenue 2026/07
$624.2K
▲ 143.2% MoM
Top 10 Market Share 2026/07
66.0%
Pink Folder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pink folder listing on Amazon US in July 2026 is ASIN B0BXDF124J (Brand: habgp), which sold 10,000 units at $7.99 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $406,160 in July 2026 — 66.0% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pink Folder' on Amazon
July 2026
Is 66.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
10K
▲ 400.0%vs. prior month
$53.1K
latest month
12-month trend
B0CYCGCTZ4
2 Pocket Folder with Prongs (5 Pack, Pastel), Plastic Folders with Pockets | Pastel Colors, Business Card Holder, Fit Letter Size, Organizing Papers, in School, Office, Business
10K
▲ 400.0%vs. prior month
$61.5K
latest month
12-month trend
B0DNDT36JY
SKYDUE Expanding File Folder, Accordion File Organizer with 8 Pockets, Expandable Document Paper Receipt Holder for School Office Hospital, Letter/A4 Size Pink
9K
▲ 80.0%vs. prior month
$53K
latest month
12-month trend
B0D2ZF8FHZ
BinderX 3 Ring Binder 1 Inch, 1" Clear View Binder, Pink, Letter / A4 Size | Extra Durable, PVC-Free, Customizable, Interior Pockets, 175-Sheet Capacity, Eco-Friendly, Reinforced Hinge, School, Office
8K
▲ 300.0%vs. prior month
$54.6K
latest month
12-month trend
B0DJ2WVJDB
Sooez Clipboards with Storage, High Capacity Clip Boards 8.5x11 with Storage, Heavy Duty Nursing Clipboard Folder, Plastic Clipboard with Pen Holder for Women Teachers Work, School & Office Supplies
7K
▼ 12.5%vs. prior month
$62.9K
latest month
12-month trend
B0CWV33D49
SUNEE 3 Ring Binder 1 Inch Pink 1 Pack, Holds 175 Sheets of Letter Paper, Clear View 1" Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies
6K
▲ 500.0%vs. prior month
$42.3K
latest month
12-month trend
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Best Pink Folder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
habgp is the best-performing pink folder brand in July 2026, moving 20,000 units across 2 ASINs for 30.3% of Top 10 volume. Sooez follows with 15,000 units (22.7%), ahead of SUNEE on 10,000 units (15.2%).
With 6 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $10.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
habgp
2 ASINs in Top 10
30.3%
Units
20K
Revenue
$114.6K
Avg. price
$6.49
B0BXDF124J
$7.99·★4.6·2.1K revs6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Units sold10KB0CYCGCTZ4
$4.99·★4.5·967 revs2 Pocket Folder with Prongs (5 Pack, Pastel), Plastic Folders with Pockets | Pastel Colors, Business Card Holder, Fit Letter Size, Organizing Papers, in School, Office, Business
Units sold10K
Sooez
2 ASINs in Top 10
22.7%
Units
15K
Revenue
$117.5K
Avg. price
$10.49
B0D2ZF8FHZ
$11.99·★4.7·1.8K revsBinderX 3 Ring Binder 1 Inch, 1" Clear View Binder, Pink, Letter / A4 Size | Extra Durable, PVC-Free, Customizable, Interior Pockets, 175-Sheet Capacity, Eco-Friendly, Reinforced Hinge, School, Office
Units sold8KB0DJ2WVJDB
$8.99·★4.6·5.7K revsSooez Clipboards with Storage, High Capacity Clip Boards 8.5x11 with Storage, Heavy Duty Nursing Clipboard Folder, Plastic Clipboard with Pen Holder for Women Teachers Work, School & Office Supplies
Units sold7K
SUNEE
2 ASINs in Top 10
15.2%
Units
10K
Revenue
$61.9K
Avg. price
$9.49
B0CWV33D49
$11.99·★4.6·1.3K revsSUNEE 3 Ring Binder 1 Inch Pink 1 Pack, Holds 175 Sheets of Letter Paper, Clear View 1" Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies
Units sold6KB0BMZWD6NK
$6.99·★4.7·1.4K revsSUNEE Folders with Pockets (6 Pack, Pastel Colors), Plastic Folder with Pocket, Poly Folder for Documents Letter Size, 2 Pocket Folders for Kids, Home, School, Office
Units sold4K
Trending Pink Folder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BMZWD6NK booked 4K units at $6.99, with ▲ 471.4% MoM change. On the growth side, B09JD8TJFL leads positive momentum with ▲ 1300.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BMZWD6NK
SUNEE Folders with Pockets (6 Pack, Pastel Colors), Plastic Folder with Pocket, Poly Folder for Documents Letter Size, 2 Pocket Folders for Kids, Home, School, Office
Price
$6.99
Rating
4.7
Reviews
1.4K
Latest month sales
B01E0E8X5K
Five Star 2-Pocket Plastic Folder with Stay-Put Tabs, Fits 3-Ring Binder, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (333420B)
Price
$9.77
Rating
4.8
Reviews
4.3K
Latest month sales
B09JD8TJFL
Plastic Folders with Pockets and Prongs Pink - Two Pocket Folder with Brads - 3 Prong Folders with Pockets for Letter Size Sheets, Also Available in Blue, Green, Red, Purple, and Grey, 1 Pc –by Enday
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.6
Reviews
563
Latest month sales
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