Pilates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pilates sales on Amazon US totaled 101,350 units in July 2026 (▲ 9.8% vs. the prior month), generating an estimated $2,393,114 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 69.9% of revenue, while a typical listing is priced at $27.59. The keyword itself pulled 52,020 Amazon queries over the same period (▼ 38.5% MoM).
Zooming out to the 12-month window ending July 2026, the pilates Top 50 moved 993,100 units and $21,712,723 in cumulative sales — an average of 82,758 units and $1,809,394 per month. Monthly throughput topped out at 101,350 units in July 2026 and dipped to 50,200 in May 2026, leaving the latest reading 44.2% higher than August 2025.
Pilates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
101.3K
▲ 9.8% MoM
Monthly Revenue 2026/07
$2.4M
▲ 28.1% MoM
Top 10 Market Share 2026/07
67.1%
Pilates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pilates listing on Amazon US in July 2026 is ASIN B0FCS8FP67 (Brand: kepiibi), which sold 10,000 units at $6.64 apiece — equal to 9.9% of every unit tracked in this report.
The Top 10 ASINs account for 68,000 units and $1,673,980 in July 2026 — 67.1% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pilates' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FCS8FP67
5 Pairs Pilates Socks with Grips for Women Non Slip Grip Yoga Crew Socks for Barre Hospital Barefoot
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0C6QBC9YJ
yeuG Pilates Socks for Women Non Slip Grip Socks for Yoga, Barre, Hospital, Barefoot Grippy Yoga Sock Womens Gifts 4 Pairs
10K
▲ 25.0%vs. prior month
$94.1K
latest month
12-month trend
B0D4QVWHFN
MERACH CV30 Pro Curved Vibration Plate Exercise Machine, Powerful & Quiet | 400lbs Capacity, Whole Body Workout Equipment for Lymphatic Drainage, Shake Plate with Bluetooth & Auto ON/OFF for Home Gym
10K
▲ 233.3%vs. prior month
$916K
latest month
12-month trend
B09VYQSFSP
Diu Life 3 Pack Pilates Socks Yoga Socks with Grips for Women Non Slip, Workout, Pure Barre, Ballet, Dance, Hospital Socks
8K
▲ 14.3%vs. prior month
$74.5K
latest month
12-month trend
B0D9V6G2SZ
Septo 2 Pcs Yoga Blocks, 9x6x3 Inch Foam Blocks for Pilates | High density EVA foam Yoga Props lightweight non-slip surface for meditation stretching balance training
7K
▲ 40.0%vs. prior month
$88.9K
latest month
12-month trend
B07JQCVBBZ
Gruper Yoga Mat Non Slip, Eco Friendly Fitness Exercise Mat with Carrying Strap,Pro Yoga Mats for Women,Workout Mats for Home, Pilates and Floor Exercises
6K
▲ 0.0%vs. prior month
$163.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pilates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
kepiibi is the best-performing pilates brand in July 2026, moving 10,000 units across 1 ASIN for 14.7% of Top 10 volume. yeuG follows with 10,000 units (14.7%), ahead of MERACH on 10,000 units (14.7%).
Volume is spread across 10 brands, with the top three holding 44.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.64 to $99.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
kepiibi
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$69.9K
Avg. price
$6.64
B0FCS8FP67
$6.64·★4.7·1.3K revs5 Pairs Pilates Socks with Grips for Women Non Slip Grip Yoga Crew Socks for Barre Hospital Barefoot
Units sold10K
yeuG
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$94.1K
Avg. price
$9.99
B0C6QBC9YJ
$9.99·★4.5·5.4K revsyeuG Pilates Socks for Women Non Slip Grip Socks for Yoga, Barre, Hospital, Barefoot Grippy Yoga Sock Womens Gifts 4 Pairs
Units sold10K
MERACH
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$916K
Avg. price
$99.99
B0D4QVWHFN
$99.99·★4.3·4.5K revsMERACH CV30 Pro Curved Vibration Plate Exercise Machine, Powerful & Quiet | 400lbs Capacity, Whole Body Workout Equipment for Lymphatic Drainage, Shake Plate with Bluetooth & Auto ON/OFF for Home Gym
Units sold10K
Trending Pilates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GK287RR5 booked 5K units at $9.99, with ▲ 400.0% MoM change. On the growth side, B0F6LTG5N5 leads positive momentum with ▲ 1100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK287RR5
5 Pairs Pilates Socks Yoga Crew Socks with Grips for Women Non Slip
Price
$9.99
Rating
4.4
Reviews
122
Latest month sales
B092XTMNCC
Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts
Price
$39.99
Rating
4.5
Reviews
14.8K
Latest month sales
B0F6LTG5N5
Pilates Ring Set for Home Workout -13'' Magic Circle and Ball,14Pcs
Unlock to view ASIN details and product titles
Price
$12.14
Rating
4.4
Reviews
176
Latest month sales
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