Pico De Gallo Fresh Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Amazon Grocery is the best-performing pico de gallo fresh brand in July 2026, moving 70,000 units across 1 ASIN for 33.2% of Top 10 volume. Taylor Farms follows with 50,000 units (23.7%), ahead of 365 by Whole Foods Market on 29,000 units (13.7%).

With 9 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.69 to $3.44, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000R96F1C booked 6K units at $1.13, with ▲ 0.0% MoM change. On the growth side, B0GSWTH36Y leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0BDT2NYXD close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.