Pestañas Postizas Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pestañas Postizas sales on Amazon US totaled 599,000 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $6,143,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 57.8% of revenue, while a typical listing is priced at $10.91. The keyword itself pulled 21,423 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the pestañas postizas Top 50 moved 6,675,100 units and $65,672,531 in cumulative sales — an average of 556,258 units and $5,472,711 per month. Monthly throughput topped out at 684,000 units in June 2026 and dipped to 347,000 in May 2026, leaving the latest reading 25.0% higher than August 2025.
Pestañas Postizas Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
599K
▼ 12.4% MoM
Monthly Revenue 2026/07
$6.1M
▼ 15.7% MoM
Top 10 Market Share 2026/07
60.1%
Pestañas Postizas Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pestañas postizas listing on Amazon US in July 2026 is ASIN B00T0C9XRK (Brand: Essence Cosmetics), which sold 80,000 units at $4.84 apiece — equal to 13.4% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $3,547,900 in July 2026 — 60.1% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pestañas Postizas' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B08H3JPH74
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B01BMMOAFU
Kiss Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear, Can Be Used with Strip Lashes and Lash Clusters
50K
▲ 0.0%vs. prior month
$198.5K
latest month
12-month trend
B0D8BB4338
GAQQI Lash Cluster Glue, Waterproof Bond and Seal Lash Glue, Black - 10ml | Strong Hold 3-7days, Latex-free & Formaldehyde-free, Waterproof, For Cluster/ Individual/ Strip Lashes, Easy to Use
40K
▼ 20.0%vs. prior month
$514.4K
latest month
12-month trend
B0DFWBWQDQ
LA MAESII Lash Cluster Glue, 2 in 1 Lash Bond and Seal, Black Eyelash Glue | 10ml,Waterproof, Long Lasting 72H+, Latex Free, Quick Dry, for Sensitive Eyes,DIY at Home Use
30K
▲ 0.0%vs. prior month
$385.8K
latest month
12-month trend
B07BKV4B6Q
Babe Original Lash Serum - Fuller & Longer Looking Eyelashes, Advanced Lash Enhancing Treatment for Natural Lashes, Extensions & Eyebrows, Vegan & Cruelty-Free
20K
▼ 33.3%vs. prior month
$523.8K
latest month
12-month trend
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Best Pestañas Postizas Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Essence Cosmetics is the best-performing pestañas postizas brand in July 2026, moving 80,000 units across 1 ASIN for 22.2% of Top 10 volume. MAYBELLINE follows with 70,000 units (19.4%), ahead of KISS on 60,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.84 to $10.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Essence Cosmetics
1 ASIN in Top 10
22.2%
Units
80K
Revenue
$395.2K
Avg. price
$4.84
B00T0C9XRK
$4.84·★4.3·419K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80K
MAYBELLINE
1 ASIN in Top 10
19.4%
Units
70K
Revenue
$745.5K
Avg. price
$10.82
B08H3JPH74
$10.82·★4.5·188.2K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70K
KISS
2 ASINs in Top 10
16.7%
Units
60K
Revenue
$288.4K
Avg. price
$6.40
B01BMMOAFU
$3.97·★4.5·138.6K revsKiss Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear, Can Be Used with Strip Lashes and Lash Clusters
Units sold50KB00DS4EIEE
$8.83·★4.6·19.4K revsKiss So Wispy, False Eyelashes, '', 12mm, Includes 5 Pairs Of Lashes, Easy to Apply, Reusable Lash Clusters
Units sold10K
Trending Pestañas Postizas Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FSZB8N2M leads positive momentum with ▲ 75.0% MoM growth on 7K units, with B0DXZ4XXTZ close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSZB8N2M
DIY Lash Extension Kit 100D+150D Volume Lash Clusters with Spikes Lash Extension Kit Bottom Lashes Wispy Cluster Eyelash Extensions Kit with Lash Bond and Seal Tweezer Brush Easy To Apply
Price
$9.99
Rating
4.5
Reviews
516
Latest month sales
B0DXZ4XXTZ
Goddvenus Lash Clusters Kit Wispy Eyelash Clusters Lashes Natural DIY Lash Extension Kit 10-16mm Cluster Eyelash Extensions Kit 300pcs C Curl Individual Lashes Cluster Eyelash (With Tweezers)
Price
$15.97
Rating
4.3
Reviews
11.3K
Latest month sales
B0DXPXWBYJ
KEYYOU 3D Volume Lash Clusters Kit 80D100D with Tools DIY at Home | 280Pcs 8-16MIX Thick Volume,D Curl Lash Kit: Lash Bond, Seal & Tweezers,Perfect for Daily Wear, Weddings, Parties & Travel
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
1.2K
Latest month sales
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