Personalized Baby Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Personalized Baby Blanket sales on Amazon US totaled 36,100 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $477,929 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.9% of unit volume and 61.7% of revenue, while a typical listing is priced at $16.62. The keyword itself pulled 31,433 Amazon queries over the same period (▲ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the personalized baby blanket Top 50 moved 432,200 units and $5,474,641 in cumulative sales — an average of 36,017 units and $456,220 per month. Monthly throughput topped out at 48,550 units in December 2025 and dipped to 23,750 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Personalized Baby Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.1K
▼ 1.1% MoM
Monthly Revenue 2026/07
$477.9K
▲ 1.1% MoM
Top 10 Market Share 2026/07
72.9%
Personalized Baby Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold personalized baby blanket listing on Amazon US in July 2026 is ASIN B07PGMVVC2 (Brand: Pro Goleem), which sold 8,000 units at $9.99 apiece — equal to 22.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 26,300 units and $294,677 in July 2026 — 72.9% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Personalized Baby Blanket' on Amazon
July 2026
Is 72.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PGMVVC2
Pro Goleem Elephant Security Blanket, Soft Lovey Unisex Lovie Baby Gifts for Boys and Girls Snuggle Toy Stuffed Animal Newborn Essentials and Items Grey 16 Inch
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0CNPDMD1R
Yurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
6K
▼ 14.3%vs. prior month
$46.1K
latest month
12-month trend
B0D6Y9PF2V
inkArts Custom Blanket Throws with Photos Text Personalized with Picture Customizable, Customize for Mom, Dad, Couple, Girlfriend, Boyfriend, Husband & Wife
4K
▲ 0.0%vs. prior month
$48K
latest month
12-month trend
B0DK6ZBH6P
Fleece Baby Blankets for Girls & Boys, Infant Toddler Blanket | Soft Newborn Baby Minky Receiving Blanket, Dotted Backing for Nursery Crib Stroller, Double Layer, 30''x40'', Pink Floral
3K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
B0BKZT71PB
inkArts Custom Blankets with Photo, Personalized Blanket Using My Own Photo, Customized Blankets with Picture, Personalized Gifts for Women Men Baby Child
1K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0GK7G47FQ
Personazlied Baby Blanket, Custom Swaddle Blanket for Newborns with Name, Customized Baby Blanket for Boys and Girls, Ideal Personalized Baby Gifts for Newborns and Baby Showers (Pattern Name)
1K
▲ 66.7%vs. prior month
$5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Personalized Baby Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pro Goleem is the best-performing personalized baby blanket brand in July 2026, moving 8,000 units across 1 ASIN for 30.4% of Top 10 volume. Yurhap follows with 6,000 units (22.8%), ahead of inkArts on 5,000 units (19.0%).
With 9 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.19 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pro Goleem
1 ASIN in Top 10
30.4%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B07PGMVVC2
$9.99·★4.8·23.3K revsPro Goleem Elephant Security Blanket, Soft Lovey Unisex Lovie Baby Gifts for Boys and Girls Snuggle Toy Stuffed Animal Newborn Essentials and Items Grey 16 Inch
Units sold8K
Yurhap
1 ASIN in Top 10
22.8%
Units
6K
Revenue
$46.1K
Avg. price
$7.19
B0CNPDMD1R
$7.19·★4.7·6.9K revsYurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
Units sold6K
inkArts
2 ASINs in Top 10
19.0%
Units
5K
Revenue
$60K
Avg. price
$11.99
B0D6Y9PF2V
$11.99·★4.7·6.3K revsinkArts Custom Blanket Throws with Photos Text Personalized with Picture Customizable, Customize for Mom, Dad, Couple, Girlfriend, Boyfriend, Husband & Wife
Units sold4KB0BKZT71PB
$11.99·★4.7·6.3K revsinkArts Custom Blankets with Photo, Personalized Blanket Using My Own Photo, Customized Blankets with Picture, Personalized Gifts for Women Men Baby Child
Units sold1K
Trending Personalized Baby Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GK7G47FQ booked 1K units at $4.99, with ▲ 66.7% MoM change. On the growth side, B0DMDG8G2H leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0F63K5BF6 close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK7G47FQ
Personazlied Baby Blanket, Custom Swaddle Blanket for Newborns with Name, Customized Baby Blanket for Boys and Girls, Ideal Personalized Baby Gifts for Newborns and Baby Showers (Pattern Name)
Price
$4.99
Rating
4.7
Reviews
141
Latest month sales
B0DMDG8G2H
Personalized Baby Blanket with Name, GOTS Organic Custom Baby Blanket | Customized in the USA, 30 x 40 in Soft Lightweight Cotton Knit Receiving Blanket Newborn Baby Gift for Boy and Girl
Price
$29.90
Rating
4.7
Reviews
380
Latest month sales
B0F63K5BF6
Mouliss Personalized Baby Blanket with Name – Handmade 100% Organic Cotton Newborn Gift | Custom Knit Blanket for Boys, Girls, Kids & Baby Showers
Unlock to view ASIN details and product titles
Price
$39.90
Rating
4.6
Reviews
339
Latest month sales
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