Personal Neck Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Personal Neck Fan sales on Amazon US totaled 354,000 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $6,977,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.5% of unit volume and 32.3% of revenue, while a typical listing is priced at $22.48. The keyword itself pulled 5,219 Amazon queries over the same period (▼ 49.9% MoM).
Zooming out to the 12-month window ending July 2026, the personal neck fan Top 50 moved 1,468,550 units and $28,723,703 in cumulative sales — an average of 122,379 units and $2,393,642 per month. Monthly throughput topped out at 378,700 units in June 2026 and dipped to 23,250 in January 2026, leaving the latest reading 110.8% higher than August 2025.
Personal Neck Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
354K
▼ 6.5% MoM
Monthly Revenue 2026/07
$7M
▼ 7.2% MoM
Top 10 Market Share 2026/07
39.5%
Personal Neck Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold personal neck fan listing on Amazon US in July 2026 is ASIN B0DLFCN4J5 (Brand: Aecooly), which sold 40,000 units at $8.49 apiece — equal to 11.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,251,300 in July 2026 — 39.5% of unit volume and 32.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Personal Neck Fan' on Amazon
July 2026![Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #1 by monthly sales volume for 'Personal Neck Fan' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
![Handheld Portable Turbo Fan with Ice Cooler, Speed (1-199) Rechargeable Personal Fan[20000 RPM] Small Pocket Fans for Travel/Outdoor/Home/Office, Purple (ASIN B0DZD77DN9), rank #8 by monthly sales volume for 'Personal Neck Fan' on Amazon](https://m.media-amazon.com/images/I/71ERk-r5MLL._AC_UY512_.jpg)
Is 39.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DLFCN4J5
Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B0GHXQJY1L
Portable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
10K
▲ 0.0%vs. prior month
$141.5K
latest month
12-month trend
B0BL6NL6DS
KIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
10K
▲ 0.0%vs. prior month
$232.5K
latest month
12-month trend
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
10K
▲ 0.0%vs. prior month
$268.9K
latest month
12-month trend
B0CRDT715R
JISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
10K
▲ 0.0%vs. prior month
$244.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Personal Neck Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aecooly is the best-performing personal neck fan brand in July 2026, moving 40,000 units across 1 ASIN for 28.6% of Top 10 volume. Bearwind follows with 20,000 units (14.3%), ahead of PlayHot on 20,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aecooly
1 ASIN in Top 10
28.6%
Units
40K
Revenue
$372.4K
Avg. price
$8.49
B0DLFCN4J5
$8.49·★4.6·5.5K revsAecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40K
Bearwind
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$365K
Avg. price
$18.99
B0F43SPZCY
$18.99·★4.6·3.8K revsPortable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
Units sold20K
PlayHot
2 ASINs in Top 10
14.3%
Units
20K
Revenue
$380.1K
Avg. price
$18.48
B0D97YVVQ2
$16.98·★4.4·10.5K revsPlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
Units sold10KB0FG2WDNWL
$19.99·★4.2·1.5K revsPlayHot Portable Handheld Cooling Fan, Travel Essentials, Gifts for Women | Instant Cooling, 10m/s Airflow, 5-Speed, 10H Max, USB-C Rechargeable, LED Display, 3-in-1 Foldable for Cruise, Beach Vacation
Units sold10K
Trending Personal Neck Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G78CW3RV booked 10K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0H259JZ78 leads positive momentum with ▲ 525.0% MoM growth on 5K units, with B0GZ3MDQQ9 close behind at ▲ 400.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G78CW3RV
Portable Handheld Turbo Fan, 1-199 Speed Adjustable, Black | 4 IN 1 Pocket Design with LED Display, High-Power Motor, Rechargeable Battery, Mini Fans for Indoor/Outdoor/Travel/Work
Price
$9.99
Rating
4.3
Reviews
1.6K
Latest month sales
B0H259JZ78
Portable Neck Fan, 6000mAh Personal Fan, 360° Cooling Rechargeable Wearable Fan, 6 Speeds Adjustable Hands-Free Fans for Travel, Outdoor, Office, Ideal Summer Gifts
Price
$26.99
Rating
3.9
Reviews
377
Latest month sales
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.2
Reviews
370
Latest month sales
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