Personal Cooling Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Personal Cooling Fan sales on Amazon US totaled 622,000 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $11,585,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 41.3% of revenue, while a typical listing is priced at $21.05. The keyword itself pulled 6,536 Amazon queries over the same period (▼ 60.1% MoM).
Zooming out to the 12-month window ending July 2026, the personal cooling fan Top 50 moved 2,901,450 units and $52,662,823 in cumulative sales — an average of 241,788 units and $4,388,569 per month. Monthly throughput topped out at 631,000 units in June 2026 and dipped to 69,350 in January 2026, leaving the latest reading 68.8% higher than August 2025.
Personal Cooling Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
622K
▼ 1.4% MoM
Monthly Revenue 2026/07
$11.6M
▼ 1.2% MoM
Top 10 Market Share 2026/07
49.8%
Personal Cooling Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold personal cooling fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 14.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $4,782,500 in July 2026 — 49.8% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Personal Cooling Fan' on Amazon
July 2026
![Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #3 by monthly sales volume for 'Personal Cooling Fan' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
Is 49.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DLFCN4J5
Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Personal Cooling Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing personal cooling fan brand in July 2026, moving 100,000 units across 2 ASINs for 32.3% of Top 10 volume. JISULIFE follows with 50,000 units (16.1%), ahead of Aecooly on 40,000 units (12.9%).
With 9 brands splitting the Top 10 and 61.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $19.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
2 ASINs in Top 10
32.3%
Units
100K
Revenue
$1.6M
Avg. price
$19.39
B001R1RXUG
$18.79·★4.6·130.9K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
Units sold90KB001R1Q2C6
$19.99·★4.6·29.6K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
Units sold10K
JISULIFE
1 ASIN in Top 10
16.1%
Units
50K
Revenue
$634.5K
Avg. price
$12.33
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Aecooly
1 ASIN in Top 10
12.9%
Units
40K
Revenue
$372.4K
Avg. price
$8.49
B0DLFCN4J5
$8.49·★4.6·5.6K revsAecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40K
Trending Personal Cooling Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BL6NL6DS booked 10K units at $24.99, with ▲ 0.0% MoM change. On the growth side, B0GZ3MDQQ9 leads positive momentum with ▲ 400.0% MoM growth on 10K units, with B0GJ5KDZ3K close behind at ▲ 400.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BL6NL6DS
KIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
Price
$24.99
Rating
4.2
Reviews
10.7K
Latest month sales
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Price
$17.99
Rating
4.3
Reviews
374
Latest month sales
![Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat](https://m.media-amazon.com/images/I/61VPy3JM-WL._AC_UY512_.jpg)
B0GJ5KDZ3K
Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat
Unlock to view ASIN details and product titles
Price
$19.52
Rating
4.2
Reviews
534
Latest month sales
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