Perm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Perm sales on Amazon US totaled 43,850 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $597,383 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.2% of unit volume and 55.6% of revenue, while a typical listing is priced at $12.55. The keyword itself pulled 15,187 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the perm Top 50 moved 456,950 units and $6,001,484 in cumulative sales — an average of 38,079 units and $500,124 per month. Monthly throughput topped out at 51,400 units in June 2026 and dipped to 25,650 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Perm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.9K
▼ 14.7% MoM
Monthly Revenue 2026/07
$597.4K
▼ 14.7% MoM
Top 10 Market Share 2026/07
50.2%
Perm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold perm listing on Amazon US in July 2026 is ASIN B0CQRJ4VCC (Brand: CLIONE PRIME), which sold 5,000 units at $21.99 apiece — equal to 11.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,000 units and $332,300 in July 2026 — 50.2% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Perm' on Amazon
July 2026
Is 50.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CQRJ4VCC
At Home Brow Lamination Kit - DIY Eyebrow Lamination Kit Professional Eye Brow Perm Kit Instant DIY Eyebrow Lift Kit for Fuller Thicker Brows Lasts For Upto 8 Weeks
5K
▼ 16.7%vs. prior month
$109.9K
latest month
12-month trend
B005IUGWD6
SoftSheen-Carson Dark and Lovely Triple Nourished Silkening Relaxer No-Lye Regular Strength with Shea Butter, Jojoba and Avocado Oils, Regular
3K
▼ 40.0%vs. prior month
$27K
latest month
12-month trend
B0C7C67LDZ
STMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness
3K
▼ 25.0%vs. prior month
$65.8K
latest month
12-month trend
B005YCCZXE
Graham Beauty TrueWave End Papers - 1000/BX - 100BX/CS
2K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B08TC1PMMX
Lash Lift Kit, Eyelash Perm Kit, Professional Eyelash Curling Lash Extension Set, Glue Upgraded Version, Lash Extensions, Lash Curling, Semi-Permanent Curling Perming Wave Suitable For Salon
2K
▲ 0.0%vs. prior month
$44K
latest month
12-month trend
B0FWKY2F3M
Shea Moisture Silk Press in a Bottle Prep Cream for Heat Protection 3.3oz | For silk press styles - protects from heat damage while preserving curl pattern with Amla Oil and HydroPlex Technology
2K
▼ 66.7%vs. prior month
$22.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Perm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLIONE PRIME is the best-performing perm brand in July 2026, moving 5,000 units across 1 ASIN for 22.7% of Top 10 volume. SoftSheen follows with 3,000 units (13.6%), ahead of STMNT on 3,000 units (13.6%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.01 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLIONE PRIME
1 ASIN in Top 10
22.7%
Units
5K
Revenue
$109.9K
Avg. price
$21.99
B0CQRJ4VCC
$21.99·★4.0·1.4K revsAt Home Brow Lamination Kit - DIY Eyebrow Lamination Kit Professional Eye Brow Perm Kit Instant DIY Eyebrow Lift Kit for Fuller Thicker Brows Lasts For Upto 8 Weeks
Units sold5K
SoftSheen
1 ASIN in Top 10
13.6%
Units
3K
Revenue
$27K
Avg. price
$9.01
B005IUGWD6
$9.01·★4.6·5.6K revsSoftSheen-Carson Dark and Lovely Triple Nourished Silkening Relaxer No-Lye Regular Strength with Shea Butter, Jojoba and Avocado Oils, Regular
Units sold3K
STMNT
1 ASIN in Top 10
13.6%
Units
3K
Revenue
$65.8K
Avg. price
$21.95
B0C7C67LDZ
$21.95·★4.5·561 revsSTMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness
Units sold3K
Trending Perm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000KNAECQ booked 1K units at $10.38, with ▲ 11.1% MoM change. On the growth side, B0FBT9F6MR leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B004S44DTS close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000KNAECQ
Ogilvie Salon Styles Precisely Right Professional Conditioning Home Perm Kit for Men & Women - For Normal or Hard-to-wave Hair - Heat-activated Worry-free Formula with Drip Guard - 1 Application
Price
$10.38
Rating
4.2
Reviews
3.3K
Latest month sales
B0FBT9F6MR
ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Normal Strength (2)
Price
$22.59
Rating
4.6
Reviews
2.7K
Latest month sales
B004S44DTS
Ogilvie Salon Styles Home Perm The Original for Men & Women - For Color Treated, Thin, Delicate Hair - Lasting Smooth Curls & Waves Before & After Conditioners with Drip Guard- 1 Application Treatment
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.3
Reviews
6.6K
Latest month sales
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