Percy Pigs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Nerds is the best-performing percy pigs brand in July 2026, moving 10,000 units across 1 ASIN for 33.3% of Top 10 volume. SmartSweets follows with 4,000 units (13.3%), ahead of Sour Patch Kids on 3,000 units (10.0%).

Volume is spread across 10 brands, with the top three holding 56.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.97 to $23.20, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GYT693G1 booked 2K units at $13.99, with ▲ 300.0% MoM change. On the growth side, B0FVY1TM1F leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0FMYD6Z2Y close behind at ▲ 100.0% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.