Peppermints Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peppermints sales on Amazon US totaled 327,800 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $4,569,903 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 66.7% of revenue, while a typical listing is priced at $14.68. The keyword itself pulled 21,016 Amazon queries over the same period (▲ 26.9% MoM).
Zooming out to the 12-month window ending July 2026, the peppermints Top 50 moved 3,195,200 units and $44,116,926 in cumulative sales — an average of 266,267 units and $3,676,411 per month. Monthly throughput topped out at 327,800 units in July 2026 and dipped to 183,200 in May 2026, leaving the latest reading 23.2% higher than August 2025.
Peppermints Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
327.8K
▲ 2.0% MoM
Monthly Revenue 2026/07
$4.6M
▲ 0.8% MoM
Top 10 Market Share 2026/07
66.2%
Peppermints Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peppermints listing on Amazon US in July 2026 is ASIN B07JBRJH79 (Brand: Mighty Mint), which sold 80,000 units at $17.50 apiece — equal to 24.4% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 217,000 units and $3,046,120 in July 2026 — 66.2% of unit volume and 66.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peppermints' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B00N74QZBO
EXTRA Peppermint Chewing Gum, Individually Wrapped, Bulk, 15 ct, 10 Pack | Cool peppermint sugar free gum, refreshing flavor for school, work, commutes and travel, lunch box, road trips
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B0756MBLNX
Handcraft Blends Peppermint Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil for Diffuser and Aromatherapy, Skin, Massage, Candle and Soap Making Fragrance
10K
▼ 50.0%vs. prior month
$98.3K
latest month
12-month trend
B09VRGNNWJ
LIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B00DY5ZN7S
ALTOIDS Peppermint Breath Mint Tins, 3.52 Oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$60.8K
latest month
12-month trend
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Best Peppermints Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mighty Mint is the best-performing peppermints brand in July 2026, moving 80,000 units across 1 ASIN for 36.9% of Top 10 volume. Life Savers follows with 60,000 units (27.6%), ahead of Altoids on 29,000 units (13.4%).
With 7 brands splitting the Top 10 and 77.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $19.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mighty Mint
1 ASIN in Top 10
36.9%
Units
80K
Revenue
$1.4M
Avg. price
$17.50
B07JBRJH79
$17.50·★4.2·65.5K revsMighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold80K
Life Savers
2 ASINs in Top 10
27.6%
Units
60K
Revenue
$548.9K
Avg. price
$13.97
B09VRMKTH4
$13.97·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50KB09VRGNNWJ
$13.97·★4.8·3.9K revsLIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
Units sold10K
Altoids
3 ASINs in Top 10
13.4%
Units
29K
Revenue
$541.6K
Avg. price
$19.96
B00DY5ZN7S
$5.92·★4.8·4.7K revsALTOIDS Peppermint Breath Mint Tins, 3.52 Oz (Pack of 2)
Units sold10KB00JZLX390
$23.97·★4.8·9.5K revsAltoids Arctic Peppermint Breath Mints Hard Candy Bulk, 1.2 oz Tin (Pack of 8)
Units sold10KB000FKQD5G
$29.99·★4.8·9.7K revsAltoids Classic Peppermint Breath Mints, 1.76 Ounce (Pack of 12)
Units sold9K
Trending Peppermints Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01E7AI6LI booked 8K units at $13.90, with ▲ 14.3% MoM change. On the growth side, B0GXBXW367 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B08MJ3X699 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01E7AI6LI
Brach's Sweet Stripes Soft Peppermint Candy, Individually Wrapped, 350 Ct | Melt-away soft peppermint mints, red & white, real peppermint oil, individually wrapped, party, candy dish
Price
$13.90
Rating
4.7
Reviews
27.6K
Latest month sales
B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
B08MJ3X699
YORK Zero Sugar Chocolate Peppermint Patties, Candy Bag, 5.1 oz
Unlock to view ASIN details and product titles
Price
$6.76
Rating
4.6
Reviews
1.7K
Latest month sales
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