Penny Items .01 Only Clearance Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Penny Items .01 Only Clearance sales on Amazon US totaled 593,200 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $7,027,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.5% of unit volume and 82.2% of revenue, while a typical listing is priced at $8.46. The keyword itself pulled 3,942 Amazon queries over the same period (▼ 49.1% MoM).

Zooming out to the 12-month window ending July 2026, the penny items .01 only clearance Top 50 moved 7,192,000 units and $79,439,417 in cumulative sales — an average of 599,333 units and $6,619,951 per month. Monthly throughput topped out at 711,900 units in October 2025 and dipped to 346,300 in May 2026, leaving the latest reading 7.1% lower than August 2025.

7.2MTotal units sold · Last 12 months
$79.4MTotal revenue · Last 12 months
3.9K▼ 49.1% MoM
Monthly search volume
$8.46Avg. price · July 2026

Penny Items .01 Only Clearance Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales638.8K
Revenue$6.7M

2025/09

Sales589.5K
Revenue$6.4M

2025/10

Sales711.9K
Revenue$8.9M

2025/11

Sales700.1K
Revenue$7.5M

2025/12

Sales603.8K
Revenue$6.6M

2026/01

Sales609K
Revenue$6.5M

2026/02

Sales547.9K
Revenue$5.6M

2026/03

Sales574.3K
Revenue$5.9M

2026/04

Sales589.4K
Revenue$6.5M

2026/05

Sales346.3K
Revenue$3.5M

2026/06

Sales687.8K
Revenue$8.3M
593.2K

2026/07

Sales593.2K
Revenue$7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

593.2K

▼ 13.8% MoM

Monthly Revenue 2026/07

$7M

▼ 15.6% MoM

Top 10 Market Share 2026/07

72.5%

See the Top 10 ASINs driving 72.5% of sales

Penny Items .01 Only Clearance Market Share & Sales Concentration on Amazon US — July 2026

The most-sold penny items .01 only clearance listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 16.9% of every unit tracked in this report.

The Top 10 ASINs account for 430,000 units and $5,778,100 in July 2026 — 72.5% of unit volume and 82.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Penny Items .01 Only Clearance' on Amazon

July 2026
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72.5% Volume Share 430K units sold
82.2% Revenue Share $5.8M estimated
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Top 5 Volume Share breakdown

B07CDN39DP 16.9%
B09RTVN5GN 16.9%
B00HF3XSO0 10.1%
B087GMJXMC 6.7%
B00KRFL5SO 5.1%
Others 44.4%
#1
Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size

B07CDN39DP

Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size

$11.93· 4.6·42.3K reviews
Monthly Sales

100K

▲ 0.0%

vs. prior month

Revenue

$1.2M

latest month

Monthly Trend

12-month trend

#2
Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage

B09RTVN5GN

Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage

$15.99· 4.8·58.5K reviews
Monthly Sales

100K

▲ 0.0%

vs. prior month

Revenue

$1.8M

latest month

Monthly Trend

12-month trend

#3
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz

B00HF3XSO0

Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz

$13.97· 4.6·27.3K reviews
Monthly Sales

60K

▼ 14.3%

vs. prior month

Revenue

$837K

latest month

Monthly Trend

12-month trend

#4
Energizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries

B087GMJXMC

Energizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries

$24.99· 4.8·214.4K reviews
Monthly Sales

40K

▼ 42.9%

vs. prior month

Revenue

$1.2M

latest month

Monthly Trend

12-month trend

#5
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C

B00KRFL5SO

Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C

$3.99· 4.7·64.1K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$209.1K

latest month

Monthly Trend

12-month trend

#6
Reach, Waxed Dental Floss, Mint, Plaque Remover for Teeth, Shred Resistant, Floss Slides Smoothly, Easy to Use, Waxed, Deep Cleaning Teeth, Oral Care, Pfas Free, for Adults and Kids, 55 yd, 1 Count

B013OKRGWW

Reach, Waxed Dental Floss, Mint, Plaque Remover for Teeth, Shred Resistant, Floss Slides Smoothly, Easy to Use, Waxed, Deep Cleaning Teeth, Oral Care, Pfas Free, for Adults and Kids, 55 yd, 1 Count

$1.79· 4.6·16.7K reviews
Monthly Sales

30K

▼ 50.0%

vs. prior month

Revenue

$89.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Penny Items .01 Only Clearance Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Energizer is the best-performing penny items .01 only clearance brand in July 2026, moving 140,000 units across 2 ASINs for 32.6% of Top 10 volume. LUMIFY follows with 100,000 units (23.3%), ahead of Secret on 60,000 units (14.0%).

With 9 brands splitting the Top 10 and 69.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.93 to $20.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

32.6%
23.3%
14.0%
30.2%
Energizer
LUMIFY
Secret
Other brands
1

Energizer

2 ASINs in Top 10

32.6%

Units

140K

Revenue

$3M

Avg. price

$20.49

  • Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage

    B09RTVN5GN

    $15.99·4.8·58.5K revs

    Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage

    Units sold100K
  • Energizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries

    B087GMJXMC

    $24.99·4.8·214.4K revs

    Energizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries

    Units sold40K
2

LUMIFY

1 ASIN in Top 10

23.3%

Units

100K

Revenue

$1.2M

Avg. price

$11.93

  • Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size

    B07CDN39DP

    $11.93·4.6·42.3K revs

    Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size

    Units sold100K
3

Secret

1 ASIN in Top 10

14.0%

Units

60K

Revenue

$837K

Avg. price

$13.97

  • Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz

    B00HF3XSO0

    $13.97·4.6·27.3K revs

    Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz

    Units sold60K

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