Penny Items .01 Only Clearance Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Penny Items .01 Only Clearance sales on Amazon US totaled 593,200 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $7,027,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.5% of unit volume and 82.2% of revenue, while a typical listing is priced at $8.46. The keyword itself pulled 3,942 Amazon queries over the same period (▼ 49.1% MoM).
Zooming out to the 12-month window ending July 2026, the penny items .01 only clearance Top 50 moved 7,192,000 units and $79,439,417 in cumulative sales — an average of 599,333 units and $6,619,951 per month. Monthly throughput topped out at 711,900 units in October 2025 and dipped to 346,300 in May 2026, leaving the latest reading 7.1% lower than August 2025.
Penny Items .01 Only Clearance Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
593.2K
▼ 13.8% MoM
Monthly Revenue 2026/07
$7M
▼ 15.6% MoM
Top 10 Market Share 2026/07
72.5%
Penny Items .01 Only Clearance Market Share & Sales Concentration on Amazon US — July 2026
The most-sold penny items .01 only clearance listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 16.9% of every unit tracked in this report.
The Top 10 ASINs account for 430,000 units and $5,778,100 in July 2026 — 72.5% of unit volume and 82.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Penny Items .01 Only Clearance' on Amazon
July 2026









Is 72.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07CDN39DP
Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend

B09RTVN5GN
Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend

B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend

B087GMJXMC
Energizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
40K
▼ 42.9%vs. prior month
$1.2M
latest month
12-month trend

B00KRFL5SO
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C
30K
▲ 0.0%vs. prior month
$209.1K
latest month
12-month trend

B013OKRGWW
Reach, Waxed Dental Floss, Mint, Plaque Remover for Teeth, Shred Resistant, Floss Slides Smoothly, Easy to Use, Waxed, Deep Cleaning Teeth, Oral Care, Pfas Free, for Adults and Kids, 55 yd, 1 Count
30K
▼ 50.0%vs. prior month
$89.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Penny Items .01 Only Clearance Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Energizer is the best-performing penny items .01 only clearance brand in July 2026, moving 140,000 units across 2 ASINs for 32.6% of Top 10 volume. LUMIFY follows with 100,000 units (23.3%), ahead of Secret on 60,000 units (14.0%).
With 9 brands splitting the Top 10 and 69.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.93 to $20.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Energizer
2 ASINs in Top 10
32.6%
Units
140K
Revenue
$3M
Avg. price
$20.49

B09RTVN5GN
$15.99·★4.8·58.5K revsEnergizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
Units sold100K
B087GMJXMC
$24.99·★4.8·214.4K revsEnergizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
Units sold40K
LUMIFY
1 ASIN in Top 10
23.3%
Units
100K
Revenue
$1.2M
Avg. price
$11.93

B07CDN39DP
$11.93·★4.6·42.3K revsLumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
Secret
1 ASIN in Top 10
14.0%
Units
60K
Revenue
$837K
Avg. price
$13.97

B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60K
Trending Penny Items .01 Only Clearance Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01EB6E3EC booked 10K units at $7.99, with ▲ 233.3% MoM change. On the growth side, B00005249G leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B085217NHG close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B01EB6E3EC
Paper Mate InkJoy 100RT Retractable Ballpoint Pens, Medium Point (1.0mm), 20 Count - Teacher Essentials, Colorful Office Supplies, Note-Taking, Back to School
Price
$7.99
Rating
4.7
Reviews
15.1K
Latest month sales

B00005249G
BIC Round Stic Black Ballpoint Pens, Medium Point, 1.0mm, 10-Count | Bulk Pack for Office or School, Flexible Round Barrel for Comfort, Smooth Ink for Consistent Writing, Dependable Performance
Price
$0.99
Rating
4.7
Reviews
14.3K
Latest month sales

B085217NHG
Amazon Basics Digital Postal Shipping Scale with Tare Function, AC Adapter, 65 lb Capacity, 0.1 oz Readability, LCD Display, Black
Unlock to view ASIN details and product titles
Price
$18.95
Rating
4.6
Reviews
2.9K
Latest month sales
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