Pelican Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pelican sales on Amazon US totaled 21,400 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $1,190,682 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.9% of unit volume and 41.9% of revenue, while a typical listing is priced at $97.40. The keyword itself pulled 9,902 Amazon queries over the same period (▼ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the pelican Top 50 moved 184,650 units and $11,660,914 in cumulative sales — an average of 15,388 units and $971,743 per month. Monthly throughput topped out at 27,350 units in June 2026 and dipped to 7,550 in May 2026, leaving the latest reading 24.4% higher than August 2025.
Pelican Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.4K
▼ 21.8% MoM
Monthly Revenue 2026/07
$1.2M
▼ 13.6% MoM
Top 10 Market Share 2026/07
72.9%
Pelican Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pelican listing on Amazon US in July 2026 is ASIN B09WF6BTXY (Brand: Pelican), which sold 8,000 units at $29.99 apiece — equal to 37.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,600 units and $498,993 in July 2026 — 72.9% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pelican' on Amazon
July 2026
Is 72.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09WF6BTXY
Pelican 2 Pack Marine Waterproof Phone Pouch (Regular) -Black/Hi-Vis Yellow | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
8K
▼ 20.0%vs. prior month
$236.1K
latest month
12-month trend
B08GHKMR82
Pelican Marine Waterproof Phone Pouch (Regular) -Black/Hi-Vis Yellow | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
2K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B08L6SRFQW
Pelican Marine Waterproof Phone Pouch (XL) - Black/Hi-Vis Yellow | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0B94PHTC4
Pelican MagSafe Wallet for iPhone - Slim Magnetic Phone Wallet - Black | Heavy Duty MIL-STD Snap-On Magnetic Card Holder - Detachable Hard MagSafe Wallet for iPhone 17 Pro Max/16/15/14/13/Pixel 10
1K
▼ 50.0%vs. prior month
$34.7K
latest month
12-month trend
B0GGTXVVX7
Pelican Marine Waterproof Phone Pouch w/Storage Pocket -Black/Hi-Vis Yellow | Large Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Travel Essentials
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0BJ398Z1K
Pelican 8 Quart Personal Lunch Box Coolers
700
▼ 30.0%vs. prior month
$46.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pelican Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Pelican is the best-performing pelican brand in July 2026, moving 15,100 units across 9 ASINs for 96.8% of Top 10 volume. PlivBloom follows with 500 units (3.2%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.43 to $40.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pelican
9 ASINs in Top 10
96.8%
Units
15.1K
Revenue
$479K
Avg. price
$39.43
B09WF6BTXY
$29.99·★4.4·6.9K revsPelican 2 Pack Marine Waterproof Phone Pouch (Regular) -Black/Hi-Vis Yellow | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
Units sold8KB08GHKMR82
$19.99·★4.4·3.6K revsPelican Marine Waterproof Phone Pouch (Regular) -Black/Hi-Vis Yellow | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
Units sold2KB08L6SRFQW
$24.99·★4.5·2K revsPelican Marine Waterproof Phone Pouch (XL) - Black/Hi-Vis Yellow | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
Units sold1KB0B94PHTC4
$34.99·★4.1·4K revsPelican MagSafe Wallet for iPhone - Slim Magnetic Phone Wallet - Black | Heavy Duty MIL-STD Snap-On Magnetic Card Holder - Detachable Hard MagSafe Wallet for iPhone 17 Pro Max/16/15/14/13/Pixel 10
Units sold1KB0GGTXVVX7
$30.00·★3.9·78 revsPelican Marine Waterproof Phone Pouch w/Storage Pocket -Black/Hi-Vis Yellow | Large Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Travel Essentials
Units sold1KB0BJ398Z1K
$69.95·★4.4·2.4K revsPelican 8 Quart Personal Lunch Box Coolers
Units sold700B0CDDWX36T
$34.99·★4.1·255 revsPelican 2 Pack Marine Waterproof Phone Pouch (XL) - Stealth Black | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
Units sold500B0BXTBG2XV
$49.99·★4.2·328 revsPelican 4 Pack Marine Waterproof Phone Pouch (Regular) -Black/Hi-Vis Yellow | Touchscreen IP68 Floating Waterproof Phone Case w/Detachable Lanyard - Fits All Phones - Beach Cruise Ship Travel Essentials
Units sold500B0FKC4LKL5
$59.95·★4.0·348 revsPelican Shield iPhone 17 Pro Max Case - Rugged MagSafe Phone Case - Carbon | Magnetic Phone Case w/24ft Military Grade Drop Protection - Phone Cover w/ Belt Clip Holster Kickstand for iPhone 17 Pro Max
Units sold400
PlivBloom
1 ASIN in Top 10
3.2%
Units
500
Revenue
$20K
Avg. price
$40.99
B0D9PZ922P
$40.99·★4.6·440 revsPelican Key Holder Statues,Fun Animal Hippo Candy Dish,Candy Dish for Office Desk Unique,Modern Key Holder for Pelican Figurine,Suitability Desk candy bowl and Entry Table Decor Items(Gold1)
Units sold500
Trending Pelican Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FKC4LKL5 booked 400 units at $59.95, with ▼ 20.0% MoM change. On the growth side, B0GMYNG8KV leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B00745R5CK close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKC4LKL5
Pelican Shield iPhone 17 Pro Max Case - Rugged MagSafe Phone Case - Carbon | Magnetic Phone Case w/24ft Military Grade Drop Protection - Phone Cover w/ Belt Clip Holster Kickstand for iPhone 17 Pro Max
Price
$59.95
Rating
4.0
Reviews
348
Latest month sales
B0GMYNG8KV
Pelican Case ModLight – for Protector, Air, Storm, and Vault Cases | LED Light – Rechargeable, Pivoting Head, 3 Color Modes (Red, Blue, White), USB-C, 18-Hr Runtime
Price
$49.95
Rating
4.9
Reviews
14
Latest month sales
B00745R5CK
Pelican ATX Luggage - Hardside Carry On Luggage with Wheels - 22 Inch Carry On Bag - Airline Approved (Black)
Unlock to view ASIN details and product titles
Price
$412.40
Rating
4.5
Reviews
195
Latest month sales
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