Paws Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paws sales on Amazon US totaled 248,800 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $5,796,147 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 60.3% of revenue, while a typical listing is priced at $23.89. The keyword itself pulled 12,316 Amazon queries over the same period (▼ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the paws Top 50 moved 2,839,300 units and $67,156,000 in cumulative sales — an average of 236,608 units and $5,596,333 per month. Monthly throughput topped out at 273,600 units in November 2025 and dipped to 150,650 in May 2026, leaving the latest reading 14.1% higher than August 2025.
Paws Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248.8K
▼ 6.2% MoM
Monthly Revenue 2026/07
$5.8M
▼ 8.3% MoM
Top 10 Market Share 2026/07
59.9%
Paws Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paws listing on Amazon US in July 2026 is ASIN B07NHL31CC (Brand: Earth Rated), which sold 40,000 units at $9.99 apiece — equal to 16.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 149,000 units and $3,497,930 in July 2026 — 59.9% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paws' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07NHL31CC
Earth Rated Dog Wipes for Paws & Butt, Deodorizing, Unscented, 100ct | Hypoallergenic, 3-in-1 Cleaning and Hydrating, for Grooming Paws, Body and Butt
40K
▲ 0.0%vs. prior month
$398K
latest month
12-month trend
B071WCV19B
Zesty Paws Dog Allergy Chews - Dog Allergy Relief, Lamb, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
20K
▼ 33.3%vs. prior month
$659.4K
latest month
12-month trend
B0CXKNLKMX
Zesty Paws Salmon Oil for Dogs & Cats - Omega 3 for Dogs 8.5oz | Fish Oil for Dogs and Cats - Omega-3 Blend Pollock + Salmon Oil - for Skin and Coat Support, Omega 3 Supplement for Pets
20K
▲ 0.0%vs. prior month
$339.4K
latest month
12-month trend
B01N17VJF7
Zesty Paws Probiotics for Dogs - Gut Health for Dogs, Pumpkin, 90 Ct
10K
▲ 0.0%vs. prior month
$329.7K
latest month
12-month trend
B07121B839
Zesty Paws Dog Vitamins - Dog Multivitamin Chews, Chicken, 90 Ct | Dog Vitamins and Supplements for Hip & Joints, Skin & Coat, Omega 3 Fish Oil for Dogs
10K
▲ 0.0%vs. prior month
$329.7K
latest month
12-month trend
B079TWY9FK
Zesty Paws Dog Allergy Chews - Dog Allergy Relief, Peanut Butter, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
10K
▲ 0.0%vs. prior month
$289.3K
latest month
12-month trend
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Best Paws Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Zesty Paws is the best-performing paws brand in July 2026, moving 89,000 units across 7 ASINs for 59.7% of Top 10 volume. Earth Rated follows with 40,000 units (26.8%), ahead of KeaBabies on 10,000 units (6.7%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $29.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Zesty Paws
7 ASINs in Top 10
59.7%
Units
89K
Revenue
$2.6M
Avg. price
$29.74
B071WCV19B
$32.97·★4.2·100.8K revsZesty Paws Dog Allergy Chews - Dog Allergy Relief, Lamb, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
Units sold20KB0CXKNLKMX
$16.97·★4.5·70.1K revsZesty Paws Salmon Oil for Dogs & Cats - Omega 3 for Dogs 8.5oz | Fish Oil for Dogs and Cats - Omega-3 Blend Pollock + Salmon Oil - for Skin and Coat Support, Omega 3 Supplement for Pets
Units sold20KB01N17VJF7
$32.97·★4.5·25.5K revsZesty Paws Probiotics for Dogs - Gut Health for Dogs, Pumpkin, 90 Ct
Units sold10KB07121B839
$32.97·★4.6·27.5K revsZesty Paws Dog Vitamins - Dog Multivitamin Chews, Chicken, 90 Ct | Dog Vitamins and Supplements for Hip & Joints, Skin & Coat, Omega 3 Fish Oil for Dogs
Units sold10KB079TWY9FK
$26.38·★4.2·100.8K revsZesty Paws Dog Allergy Chews - Dog Allergy Relief, Peanut Butter, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
Units sold10KB07WW1WY1Z
$32.97·★4.2·100.8K revsZesty Paws Dog Allergy Relief Chews, Dog Probiotics for Itchy Skin and Ears, Salmon, 90ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
Units sold10KB079SGYKD9
$32.97·★4.5·10.3K revsZesty Paws Dog Multivitamin + Glucosamine for Dogs - Peanut Butter, 90 Ct | Dog Vitamins and Supplements for Hip & Joints, Skin & Coat, Omega 3 Fish Oil for Dogs
Units sold9K
Earth Rated
1 ASIN in Top 10
26.8%
Units
40K
Revenue
$398K
Avg. price
$9.99
B07NHL31CC
$9.99·★4.6·69K revsEarth Rated Dog Wipes for Paws & Butt, Deodorizing, Unscented, 100ct | Hypoallergenic, 3-in-1 Cleaning and Hydrating, for Grooming Paws, Body and Butt
Units sold40K
KeaBabies
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$137.7K
Avg. price
$14.96
B08N6KWS7T
$14.96·★4.5·11.2K revs4pk Inkless Baby Hand and Footprint Kit, Mess Free Ink Pads (Jet Black, R) | Newborn Keepsake, Dog Nose, Paw Print Kit, Clean Touch Ink Pads, Baby Handprints Footprints Kit, New Mom Gifts
Units sold10K
Trending Paws Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079SGYKD9 booked 9K units at $32.97, with ▲ 0.0% MoM change. On the growth side, B0779N8GJH leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B09YCJRVK5 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079SGYKD9
Zesty Paws Dog Multivitamin + Glucosamine for Dogs - Peanut Butter, 90 Ct | Dog Vitamins and Supplements for Hip & Joints, Skin & Coat, Omega 3 Fish Oil for Dogs
Price
$32.97
Rating
4.5
Reviews
10.3K
Latest month sales
B0779N8GJH
VALFRID VALFRID Dog Paw Protector Anti-Slip Grips to Keeps Dogs from Slipping On Hardwood Floors,Disposable Self Adhesive Resistant Dog Shoes Booties Socks Replacement XL 24 Pieces
Price
$13.95
Rating
3.7
Reviews
12.4K
Latest month sales
B09YCJRVK5
Junkin Junkin 60 Pcs Paw Print Cutouts Mini Accents for Classroom, Colorful | Paw Print Cutouts, Bulletin Board Classroom Decor, Back to School Educational Supplies, Party Table Accents
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
410
Latest month sales
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