Pawfy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pawfy sales on Amazon US totaled 513,000 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $15,046,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 53.4% of revenue, while a typical listing is priced at $30.37. The keyword itself pulled 23,833 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the pawfy Top 50 moved 6,133,150 units and $181,693,671 in cumulative sales — an average of 511,096 units and $15,141,139 per month. Monthly throughput topped out at 564,500 units in October 2025 and dipped to 341,500 in May 2026, leaving the latest reading 5.0% lower than August 2025.
Pawfy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
513K
▼ 8.2% MoM
Monthly Revenue 2026/07
$15M
▼ 9.1% MoM
Top 10 Market Share 2026/07
54.6%
Pawfy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pawfy listing on Amazon US in July 2026 is ASIN B001650NNW (Brand: Pro Plan Veterinary Diets), which sold 100,000 units at $30.99 apiece — equal to 19.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $8,037,800 in July 2026 — 54.6% of unit volume and 53.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pawfy' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001650NNW
Purina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B000I82DTU
Milk-Bone Original Medium Dog Biscuits, 10 lb Box | 280+ treats, classic meaty taste, crunchy dog treats for dogs 20-50lbs, 15% protein, 12 vitamins & minerals, made in the USA
40K
▲ 0.0%vs. prior month
$599.2K
latest month
12-month trend
B003ULL1NQ
Nutramax Cosequin Joint Supplement for Dogs, Chewable Tablets, 132ct | Glucosamine + Chondroitin for Dogs with MSM, Supports Healthy Joints, All Breeds & Sizes, All Ages
30K
▼ 25.0%vs. prior month
$1M
latest month
12-month trend
B01AMTU1ZM
VETIQ Glucosamine Hip & Joint Supplement for Dogs, 180 Soft Chews, Joint Support Supplement with MSM and Krill, Dog Health Supplies Large & Small Breed, Chicken Flavored Chewables
20K
▲ 0.0%vs. prior month
$458.8K
latest month
12-month trend
B071WCV19B
Zesty Paws Dog Allergy Chews - Dog Allergy Relief, Lamb, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
20K
▼ 33.3%vs. prior month
$659.4K
latest month
12-month trend
B0C1HG6XC8
Wuffes Advanced Hip & Joint Chews for Small & Medium Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Up To 65 lbs. Made with Glucosamine, Chondroitin and MSM. 60 Pork Flavored Chews.
20K
▲ 0.0%vs. prior month
$775.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pawfy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pro Plan Veterinary Diets is the best-performing pawfy brand in July 2026, moving 100,000 units across 1 ASIN for 35.7% of Top 10 volume. Zesty Paws follows with 50,000 units (17.9%), ahead of Milk-Bone on 40,000 units (14.3%).
With 7 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.97 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pro Plan Veterinary Diets
1 ASIN in Top 10
35.7%
Units
100K
Revenue
$3.1M
Avg. price
$30.99
B001650NNW
$30.99·★4.7·49.4K revsPurina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
Units sold100K
Zesty Paws
3 ASINs in Top 10
17.9%
Units
50K
Revenue
$1.3M
Avg. price
$27.64
B071WCV19B
$32.97·★4.2·100.8K revsZesty Paws Dog Allergy Chews - Dog Allergy Relief, Lamb, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
Units sold20KB0CXKNLKMX
$16.97·★4.5·70.1K revsZesty Paws Salmon Oil for Dogs & Cats - Omega 3 for Dogs 8.5oz | Fish Oil for Dogs and Cats - Omega-3 Blend Pollock + Salmon Oil - for Skin and Coat Support, Omega 3 Supplement for Pets
Units sold20KB01N17VJF7
$32.97·★4.5·25.5K revsZesty Paws Probiotics for Dogs - Gut Health for Dogs, Pumpkin, 90 Ct
Units sold10K
Milk-Bone
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$599.2K
Avg. price
$14.97
B000I82DTU
$14.97·★4.8·81.8K revsMilk-Bone Original Medium Dog Biscuits, 10 lb Box | 280+ treats, classic meaty taste, crunchy dog treats for dogs 20-50lbs, 15% protein, 12 vitamins & minerals, made in the USA
Units sold40K
Trending Pawfy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N17VJF7 booked 10K units at $32.97, with ▲ 0.0% MoM change. On the growth side, B0DQCTBFJC leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0FMXLV86K close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N17VJF7
Zesty Paws Probiotics for Dogs - Gut Health for Dogs, Pumpkin, 90 Ct
Price
$32.97
Rating
4.5
Reviews
25.5K
Latest month sales
B0DQCTBFJC
Hemp Calming Chews for Dogs - Dog Calming Chews for Anxiety Relief, Stress, Separation, Fireworks, Thunder, Travel, Vet Visits - USA Product - 120 Soft Treats with Melatonin, Chamomile, Passion Flower
Price
$27.97
Rating
4.3
Reviews
204
Latest month sales
B0FMXLV86K
PENPEN Dog Allergy Chews - Anti-Itch & Itchy Skin Support for Dogs, Probiotics & Omega 3 (Fish Oil) for Immune & Gut Health - Peanut Butter Flavor - 180 Soft Chews
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.6
Reviews
368
Latest month sales
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