Paulas Choice Exfoliant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paulas Choice Exfoliant sales on Amazon US totaled 498,000 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $9,927,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 58.6% of revenue, while a typical listing is priced at $25.87. The keyword itself pulled 74,673 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the paulas choice exfoliant Top 50 moved 5,558,600 units and $115,889,489 in cumulative sales — an average of 463,217 units and $9,657,457 per month. Monthly throughput topped out at 622,000 units in June 2026 and dipped to 312,700 in May 2026, leaving the latest reading 30.8% higher than August 2025.
Paulas Choice Exfoliant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
498K
▼ 19.9% MoM
Monthly Revenue 2026/07
$9.9M
▼ 25.6% MoM
Top 10 Market Share 2026/07
64.3%
Paulas Choice Exfoliant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paulas choice exfoliant listing on Amazon US in July 2026 is ASIN B09V7Z4TJG (Brand: medicube), which sold 100,000 units at $18.90 apiece — equal to 20.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $5,818,100 in July 2026 — 64.3% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paulas Choice Exfoliant' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0C3PCJ6SD
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
50K
▲ 0.0%vs. prior month
$335K
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▲ 100.0%vs. prior month
$600K
latest month
12-month trend
B0B1PFCGZ8
Naturium The Smoother Glycolic Acid Body Wash, 16.9 fl oz | Gentle Cleanser, Exfoliating AHA Blend for Rough & Bumpy Texture, Hydrating Formula for Soft Skin, Fragrance Free
30K
▲ 0.0%vs. prior month
$445.5K
latest month
12-month trend
B0DJPB7H94
Dr.Melaxin Peel Shot Black Rice Exfoliating Ampoule, Face Exfoliator with AHA BHA Niacinamide Rice Bran Water, Blackhead Remover, Pore Minimizer, Brightening Glass Skin Serum, Korean Skin Care, 2.7 oz
20K
▲ 0.0%vs. prior month
$301.6K
latest month
12-month trend
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Best Paulas Choice Exfoliant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing paulas choice exfoliant brand in July 2026, moving 100,000 units across 1 ASIN for 31.3% of Top 10 volume. Paula's Choice follows with 90,000 units (28.1%), ahead of The Ordinary on 60,000 units (18.8%).
With 7 brands splitting the Top 10 and 78.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.10 to $31.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
1 ASIN in Top 10
31.3%
Units
100K
Revenue
$1.8M
Avg. price
$18.90
B09V7Z4TJG
$18.90·★4.6·30.2K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Paula's Choice
3 ASINs in Top 10
28.1%
Units
90K
Revenue
$2.5M
Avg. price
$31.33
B00949CTQQ
$37.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40KB07C5SS6YD
$15.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40KB00V4PNAI4
$42.00·★4.5·3.4K revsPaula's Choice BOOST 10% Azelaic Acid Booster Cream Gel, 1 Fl Oz | Oil-Free Serum Fades Discoloration & Post-Blemish Marks with Licorice Extract & Salicylic Acid, Fragrance-Free
Units sold10K
The Ordinary
2 ASINs in Top 10
18.8%
Units
60K
Revenue
$430K
Avg. price
$8.10
B0C3PCJ6SD
$6.70·★4.7·12.7K revsThe Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Units sold50KB071D4D5DT
$9.50·★4.6·31.3K revsThe Ordinary AHA 30% + BHA 2% Peeling Solution, Advanced Exfoliating Peel for Brighter Skin
Units sold10K
Trending Paulas Choice Exfoliant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B073R2ZFJ5 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B07C5SS6YD close behind at ▲ 100.0% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073R2ZFJ5
e.l.f. SKIN Holy Hydration! Gentle Peeling Exfoliant, Cleanser, Effective, Easy to Apply, Peels Away Dead Skin, Removes Dirt, Ideal for All Skin Types
Price
$10.00
Rating
4.5
Reviews
7.3K
Latest month sales
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.3K
Latest month sales
B0BQCPJ95D
Naturium KP Body Scrub & Mask, AHA, BHA, PHA Exfoliants, 8 fl oz | Dead Skin Removal with Jojoba Esters, Glycolic & Salicylic Acid, for Smooth Texture & Clean Pores, Fragrance Free
Unlock to view ASIN details and product titles
Price
$13.29
Rating
4.7
Reviews
1.3K
Latest month sales
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