Paul Frank Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paul Frank Backpack sales on Amazon US totaled 127,400 units in July 2026 (▲ 388.1% vs. the prior month), generating an estimated $5,342,292 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.8% of unit volume and 81.5% of revenue, while a typical listing is priced at $38.97. The keyword itself pulled 13,792 Amazon queries over the same period (▼ 38.2% MoM).
Zooming out to the 12-month window ending July 2026, the paul frank backpack Top 50 moved 498,900 units and $19,458,566 in cumulative sales — an average of 41,575 units and $1,621,547 per month. Monthly throughput topped out at 161,700 units in August 2025 and dipped to 6,650 in May 2026, leaving the latest reading 21.2% lower than August 2025.
Paul Frank Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
127.4K
▲ 388.1% MoM
Monthly Revenue 2026/07
$5.3M
▲ 430.6% MoM
Top 10 Market Share 2026/07
80.8%
Paul Frank Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paul frank backpack listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.31 apiece — equal to 23.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $4,353,350 in July 2026 — 80.8% of unit volume and 81.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paul Frank Backpack' on Amazon
July 2026
Is 80.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
10K
▲ 233.3%vs. prior month
$507.6K
latest month
12-month trend
B0823VFB4C
JanSport 26L Cross Town Backpack – 12 inch Daypack, Black
10K
▲ 150.0%vs. prior month
$351.8K
latest month
12-month trend
B01A6BP10Q
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy
8K
▲ 700.0%vs. prior month
$465.8K
latest month
12-month trend
B01N6EAV8D
Pusheen the Cat Pusheen Cat Face Backpack
8K
▲ 700.0%vs. prior month
$323K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paul Frank Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing paul frank backpack brand in July 2026, moving 85,000 units across 6 ASINs for 82.5% of Top 10 volume. Pusheen the Cat follows with 8,000 units (7.8%), ahead of SUPACOOL on 4,000 units (3.9%).
With 5 brands splitting the Top 10 and 94.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.99 to $45.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
6 ASINs in Top 10
82.5%
Units
85K
Revenue
$3.8M
Avg. price
$42.47
B0007QCQGI
$39.31·★4.6·45K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB01A6BPAN4
$48.00·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20KB07K74LDCH
$41.85·★4.7·20.3K revsJanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
Units sold10KB0823VFB4C
$35.70·★4.7·8.6K revsJanSport 26L Cross Town Backpack – 12 inch Daypack, Black
Units sold10KB01A6BP10Q
$53.99·★4.7·2.3K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy
Units sold8KB083QSNNTW
$35.95·★4.6·9.4K revsJanSport SuperBreak Plus Backpack
Units sold7K
Pusheen the Cat
1 ASIN in Top 10
7.8%
Units
8K
Revenue
$323K
Avg. price
$45.99
B01N6EAV8D
$45.99·★4.3·3.1K revsPusheen the Cat Pusheen Cat Face Backpack
Units sold8K
SUPACOOL
1 ASIN in Top 10
3.9%
Units
4K
Revenue
$80.8K
Avg. price
$22.99
B09G1TPWBQ
$22.99·★4.4·6.3K revsSUPACOOL Casual Laptop Backpack for Men and Women, Work backpack, Black Backpacks, College School Backpack for Boys and Girls, Lightweight Travel Back Pack(Black)
Units sold4K
Trending Paul Frank Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPZY9T9F booked 3K units at $42.99, with ▲ 1400.0% MoM change. On the growth side, B0D2LWJ66L leads positive momentum with ▲ 1500.0% MoM growth on 800 units, with B0B46DKBHN close behind at ▲ 1300.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPZY9T9F
AI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
Price
$42.99
Rating
4.7
Reviews
235
Latest month sales
B0D2LWJ66L
INTIMO Sesame Street Friends Elmo Abby Cadabby 3 PC Backpack Lunch Box Pencil Pouch 16"
Price
$44.95
Rating
4.0
Reviews
83
Latest month sales
B0B46DKBHN
Pusheen the Cat Kids Beige Fluffy Backpack Rucksack 3D Ears Padded Straps 16 Inch School Travel Daypack Laptop Gym Bag
Unlock to view ASIN details and product titles
Price
$43.95
Rating
4.6
Reviews
275
Latest month sales
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