Paper Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Dixie Ultra is the best-performing paper tray brand in July 2026, moving 60,000 units across 1 ASIN for 41.4% of Top 10 volume. Amazon Basics follows with 50,000 units (34.5%), ahead of Marbrasse on 7,000 units (4.8%).

With 10 brands splitting the Top 10 and 80.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.85 to $22.47, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07R7FZ6RG booked 3K units at $29.89, with ▲ 50.0% MoM change. On the growth side, B09J4DHJMF leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0C74TRFG6 close behind at ▲ 233.3% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.